CSR Today September 2015 Sample Issue by Rajesh Tiwari

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Order CSR Today MAGAZINE for up to two years and $AVE!! India’s First Magazine on Corporate Social Responsibility Subscribe to CSR Today MAGAZINE and Read the Path breaking Content lineup focusing on: a) Stakeholder Engagement b) Governance & Regulation c) Communications & Reporting d) Environment e) Supply Chains f ) Business Ethics g) Socially Responsible Investing h) Sustainability And CSR related information, news, and updates brought directly to you! • Compelling Corporate Social Responsibility ARTICLES. • Global CSR Best Practices • Thought-provoking Leadership Articles • SPECIAL FEATURES on local and national CSR events of interest, along with updates on ACTIVITIES, AWARDS, SCHOLARSHIPS, and MUCH MORE!

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publisher’s note

Are We Getting Greenwashed? Corporates compete for customers approval by promoting themselves as environmentally friendly and sustainably responsible – who is to authenticate the truth?

I Rajesh Tiwari Publisher rt@iccsr.org

According to global best practices, an ideal CSR policy is one that unswervingly focuses on the three prongs of people, planet and profit.

t gives all of us a great sense of pride and satisfaction from the fact that India is the first country in the world to have legislation on Corporate Social Responsibility (CSR). However, it also causes pain from the way in which CSR is being interpreted and implemented in the country. As the name clearly states, Corporate Social Responsibility entails the responsibility of a corporate towards society. According to global best practices, an ideal CSR policy is one that unswervingly focuses on the three prongs of people, planet and profit. In India companies are spending billions each year in an attempt to convince consumers that their operations have minimum impact on the environment and that they conduct their business in an eco-friendly and responsible manner. It seems like almost every business is ‘going green’ these days. “To greenwash” means to frame a particular project or policy as environmentally friendly when it’s actually quite the opposite. It is the flavour of today’s advertising and communication. Be it the jeans that you adorn, the pen you write, hair oil you purchase or even the waste disposal container you use, manufacturers and marketers are not leaving any stone unturned to make their claim of green-ness. So, greenwashing is the act of advertising or marketing a product or service as being eco-friendly without actually following it in

their business practices and process. In a way, it signifies a wrong, unsubstantiated claim, just to attract customers. In an era where more and more people are aware and conscious about the negative impact of mindless growth, it is no surprise then that companies compete for consumer approval by promoting themselves as environmentally friendly, green, or sustainably responsible. Very recently Unilever was in the limelight for the effects of mercury poisoning allegedly caused by its thermometer factory at kodaikanal while they are busy forcing a portfolio of over 1200 products down the cosumers throat, what would that be if not greenwashing for mere calous negligence on their part towards the people and the planet. Here in India, we have a self-regulatory organization for monitoring advertising content, ‘The Advertising Standards Council of India’ ASCI founded in 1985. The main objective of ASCI is to maintain the sanctity of advertising and enhance and augment public confidence in advertising and communications. However, with cut-throat competition, lack of transparency and a largely unregulated advertising industry, it remains a challenge to actually ascertain whether the claims made by companies on eco-friendliness and green initiatives are real or merely ‘greenwashing’. So the responsibility of choosing the right product and services minus the false and perhaps misleading claims of ecofriendliness and sustainability lies with you, the consumer. An informed decision, however difficult it may be, remains the key to not only ‘thinking green’ but also actually combating the possible threat of greenwashing.

September 2015 | CSR Today | 3

Contents

september 2015 | vol. 03 | issue 02 Printer and Publisher: Rajesh Tiwari EDITORIAL Consulting Editor: Y Singh INDIAN CENTRE FOR CSR ADVISORY BOARD Pankaj Pachauri, Ted McFarland, Mag. Martin Neureiter, Chandir Gidwani, Lou Altman, Kingshuk Nag, Toby Webb, Anil Bajpai, Nikos Avlonas, Rajesh Tiwari, Satish Jha, Amit Chatterjee, Jitendra Bhargava, Namita Vikas, Dinesh N. Awasthi, Kapil Dev, Dr. Kamal Kant Dwivedi, Sanjiv Kaura, Suhel Seth PRODUCTION, CIRCULATION AND LOGISTICS Hardik C

12 cover story CSR Man Of India Dr. Bhaskar Chatterjee, a widely acclaimed management practitioner, theorist and an orator, speaks to CSR on Indian businesses being at the forefront of chalking out myriad pioneering models on CSR and inclusion.

CSR LEADERSHIP

10 LED bulbs To Do Wonders, Corporates Need To Join

csr society

16 How To Make The Most Of Csr In Your Business 18 Sri Lanka Becomes First Country In South Asia To Recycle Compact Fluorescent Lamps 19 FrieslandCampina Asia’s Drink.Move.BeStrong Nutrition Campaign Wins Best Use of Corporate Social Responsibility Practices 20 How Social Marketing Can Be A Force For Good 22 India Gets World Bank Credit To Mitigate Cyclones

ngo watch

23 “We want to make them like us…”

sustainability

26 10 Lessons For Future Sustainability Leaders 28 In India, Intelligence Gathering And Big Data Help Save Tigers 30 The Link Between Global Warming And India’s Worst Flood 34 The Cyclone Came And Went. The Moneylenders, However, Keep Plaguing India’s Survivors 36 The Best Volunteer Programs Do This 38 India To Monitor All Large Himalayan Glaciers

REGULARS

03 Publisher’s note 05 CSR News 41 Csr Placements 46 Book Review

HEAD OFFICE CSR Today 104, Nirman Kendra, Dr.E Moses road Mahalaxmi Estate, Mumbai -400011 Tel: +91 22 249 03078 / 03082 / 55260 Email: editor@csrtoday.net Website: www.iccsr.org REGIONAL OFFICES NEW DELHI Regional Director: V Chopra Assistant Vice President: Dr. Rupal Tyagi MUMBAI Sr. Vice President: Nilesh Narendra Jagad Vice President: Chaitali Chatterjee Circulation: C.R. Tiwari Printed, Published and Edited by Rajesh Tiwari on behalf of Indian Centre For Corporate Social Resposibility, Printed at Jayant Printery, 352/54, J.S.S. Road, Murlidhar Temple Compound, Near Thakurdwar Post Office, Mumbai 400 002 and Published from Indian Centre For Corporate Social Resposibility, 106/A, Nirman Kendra, Plot No.3, Dr. E. Morses Road, Mahalaxmi Estate, Mahalaxmi, Mumbai 400 011. Editor: Rajesh Tiwari

Disclaimer The publisher, authors and contributors reserve their rights in regards to copyright of their work. No part of this work covered by the copyright may be reproduced or copied in any form or by any means without the written consent. The publisher, contributors, editors and related parties are not responsible in any way for the actions or results taken by any person, organisation or any party on basis of reading information, stories or contributions in this publication, website or related product. Reasonable care is taken to ensure that CSR Today articles and other information on the web site are up-to-date and accurate as possible, as of the time of publication, but no responsibility can be taken by CSR Today for any errors or omissions contained herein.

CSR News US Ambassador Gives Thumbs Up To Sulabh’s Mission

he U.S. Ambassador to India Richard Verma recently visited the headquarters of Sulabh International to witness the award-winning organization’s innovative sanitation and behavior change work. At Sulabh’s West Delhi complex, Verma also met with Dalit women who were formerly manual scavengers. Set up by eminent sociologist and social activist Dr. Bindeshwar Pathak, Sulabh is a partner in United States Agency for International Development (USAID) Social and Behavior Change Coalition formed to promote the adoption of improved hygiene practices across the country. Sulabh has constructed nearly 1.3 million household toilets and 54 million government toilets based on an innovative toilet design. Nearly 15 million people use these toilets daily. Apart from the construction of toilets, the organization is also leading a movement to discourage manual scavenging. “I have been moved by the way Dr. Pathak and Sulabh International is changing the lives of millions of Indians. It’s highly commendable that his work is not only stopping open defecation in India but is also restoring the dignity of the marginalized and mainstreaming them in society,” Ambassador Verma said. “The U.S. Government shares Dr. Pathak’s belief that providing toilets can be a tool for social change and that innovation is integral to improving the lives of those on the margins of society.” In partnership with the India’s Ministry of Urban Development and the Bill and Melinda Gates Foundation, USAID is working to replicate innovative water and sanitation models across the country to support Prime Minister Narendra Modi’s Swachh Bharat mission and other urban development initiatives. In addition, USAID’s Urban WASH Alliance is supporting five public-private partnerships that are improving water and sanitation services in seven cities and catalyzing behavior change such as hand washing, reducing open defecation, and providing appropriate treatment for children with diarrhea. Early successes of these partnerships include plans to: • Construct 4,000 toilets and provide safe drinking water to 10,000 urban settlements in Delhi in partnership with the Center for Urban and Regional Excellence (CURE). • Reach 20 municipal schools and 2,500 students in Kolkata and Chennai through collaboration with Coca-Cola and TERI University. • With WaterHealth India, provide over 32,000 households in Bangalore with world-class safe drinking water at one-eighth the cost via state-of-the-art water filtration machines. • A WASH Social and Behavior Change Coalition formed to bring together 10 private sector and civil society partners including Sulabh to share best communications and advocacy practices to promote use of toilets and improved hygiene behaviors across the country.

BNHS Scientist Receives Whitley Award

s the Bombay Natural History Society continues its mission of nature conservation it has received another feather in its cap. Dr Pramod Patil, working as Advocacy Officer, on the Great Indian Bustard Project of BNHS, recently received the Whitley Award 2015. This prestigious annual award, which is in the form of a project grant, is often referred to as Green Oscar. Earlier, Dr Deepak Apte, Chief Operating Officer, BNHS had also received the Whitley Award and Whitley Continuation Grant. The grant supports the conservation and advocacy work for the critically endangered iconic species of Indian grasslands, Great Indian Bustard (GIB). HRH, The Princess Royal presented the Whitley Award worth £35,000 to Dr Pramod Patil at a grand ceremony in Royal Geographical Society, London, in honour of his work to protect GIB in Thar Desert, Rajasthan, according to a BNHS statement. Dr Patil is one of the seven individuals worldwide to have received the grant this year. Edward Whitley, Founder of Whitley Fund for Nature, said; “The calibre of this year’s Whitley Awards winners is outstanding. Although they face remarkable and different challenges in their home countries, they are passionate about securing a better future for both people and wildlife.” Sir David Attenborough, Trustee, Whitley Fund for Nature, added; “Whitley Award winners are simply exceptional people - passionate individuals who are committed to achieving positive environmental impact and long-term conservation and community benefits.” September 2015 | CSR Today | 5

csr leadership

LED bulbs

corporates To Do Wonders,

Need To Join

The scheme for LED bulb distribution is part of the domestic efficient lighting programme in Delhi; and a National Programme for LED-based Home and Street Lighting. Coming in the way were high price of LED, insufficient availability and lack of awareness. by neeraj bajpai

ED bulbs are slowly but steadily making inroads in middle class families. Special stalls were pitched recently in the government offices complex in New Delhi and people, flaunted ID proof and latest power bill, to purchase LED bulbs at a highly subsidised price. “For us LED bulbs is simple mathematics. They save money on power bill ,and it should be made freely available in markets if the government is serious in energy conservation”, said Ramadheen, a staff member in one of the offices in nearby buildings while watching brisk sale of bulbs. Informatively, 77 crore incandescent bulbs were sold in 2013-14 which if replaced by LEDs will result in reduction of 20,000 MW load and energy savings of 100 billion kWh (Kilowatt hour) every year. Total saving in electricity bills of consumers will be Rs 40,000 crore every year, considering average tariff of Rs 4 per kWh. Average reduction of electricity bill of consumers is pegged at Rs160-400 per year per LED ( light emitting diode). Prime Minister Narendra Modi had launched LED based home and street lighting programme on January 5 this year. The plan envisages to cover 100 cities by March next year and balance by March 2019, targeting 77 crore ordinary bulbs and 3.5 crore conventional street lights. There are 3.5 crore street lights in the country with a load of 3,400 MW which can be reduced to 1,400 MW by replacing conventional lights with LED based street lights which could lead to saving of about 9,000 million units annually worth Rs 5,500 crore to municipalities annually. Now 100 cities have been taken up for coverage under street lightingprogramme(SLP) and domestic Lighting Programme

10 | CSR Today | September 2015

(DELP). According to official sources, the action plan has been drawn after deliberations with all stakeholders and a set of concrete activities to enhance the energy savings from the current level of 6 per cent to 10 per cent by 2018, implying doubling of the energy savings from about 60 billion kWh in 2014 to 122 billion kWh in 2018. MrNarendra Modi, launching the programme, described the LED bulb as a “PrakashPath–way to light.” The scheme for LED bulb distribution is part of the domestic efficient lighting programme in Delhi; and a National Programme for LED-based Home and Street Lighting. Coming in the way were high price of LED, insufficient availability and lack of awareness. The service model devised stipulates there is no need for upfront capital investments by ULBs( urban local bodies ).The cost recovery will be done in installments over seven years for ULBs and 8-12 months for domestic consumers. As many as 186 cities have been enrolled in the DELP programme. Work has been completed in some places in Andhra Pradesh (Guntur, Anantpur,Srikakulam, West Godavari) and Puducherry. About one crore LEDs have been distributed. Distribution is in progress in Delhi, Jaipur, Ajmer, Jodhpur, Thane,Mulund, Bhandup, Ratnagiri, Kanpur and Varanasi. Agreements with 63 cities were signed in Andhra Pradesh, Rajasthan, Uttar Pradesh and Delhi NCR and agreements with 68 more (Maharashtra, UP, AP and Himachal Pradesh) are in final stages. The government plans to distribute 15 crore LEDs by March 2016. Officials say 302 ULBS have enrolled in the programme. Work in six ULBs –Vizag, Jhalawar, Mt Abu, Pushkar, Neelimarna andAgartala has been completed with 2,07,00 street lights replacement.

cover story

12 | CSR Today | September 2015

r. Bhaskar Chatterjee is presently the Director General and CEO of the Indian Institute of Corporate Affairs. This is an autonomous organization under the Ministry of Corporate Affairs, Government of India. It acts as a think tank, a resource centre, a hub for advocacy and dissemination, a training and a learning centre, and a focal point for the subject of Corporate Affairs which encompasses the entire gamut of Corporate Governance, Corporate Finance, Competition Law, Corporate Law and Corporate Social Responsibility. Dr. Chatterjee is a widely acclaimed management practitioner, theorist and teacher. He has written and lectured over many years on issues of social and sustainable development, corporate responsibility and human resources. As Secretary to the Government of India in the Department of Public Enterprises, he prepared and wrote the first comprehensive guidelines on CSR for the public sector. In the process, he was able to make CSR a part of the yearly assessment of public sector enterprises. Shortly, after this pioneering effort, Dr. Chatterjee put together a dedicated task force and prepared the first comprehensive guidelines on “Sustainable Development” for this sector. He has since spoken and lectured widely on both these subjects at many national and international fora. He was invited to deliver the prestigious Darbari Seth Memorial Lecture by The Energy and Resources Institute (TERI) in August, 2012 and is a member of the TERI Advisory Board. He joined the Indian Administrative Service in 1975 and has held many distinguished positions. In 2008-09, he was Principal Adviser in the Planning Commission. Here he was deeply involved with a number of micro and macro-economic measures. He was also a part of the team responsible for shaping India’s response to the global economic crisis of 2009. In 1990, Dr. Chatterjee authored his first book – a path breaking work entitled “Japanese Management – Maruti and the Indian Experience”. Thereafter, in 2009, he wrote his now famous “Human Resource

cover | story Management – A Contemporary Text” which has gone into its fourth revised and enlarged edition. His widely acclaimed book, “Leadership India – Leading Change, Changing Lives”, was released at the World HRD Congress in February, 2011. Today, as the Director General & CEO of the IICA, Dr. Chatterjee is helping to shape the contours of the subject of Corporate Affairs and preparing strategies for capacity development, knowledge dissemination and quality research. Under his leadership, the IICA is rapidly evolving as a repository of knowledge which fosters cutting edge research, acts as a consultant and solution provider, provides training and capacity building facilities and is establishing partnerships with some of the best academic institutions of the world. Over time, this unique Institute will play a pivotal role towards the holistic study and harmonized treatment of issues impacting corporate regulation, governance and functioning in the context of emerging national and international trends. Dr. Chatterjee has most recently authored his latest Book entitled “Sustainable Futures – Imperatives For Managing The Social Agenda”. In this book, Dr. Chatterjee shows how governments, corporate and civil society organizations can synergize their efforts to build a whole new paradigm of development that is sustainable, humanistic and inclusive. You are credited with making what IICA is today. Can you elaborate how it began?

The primary purpose of setting up the Indian Institute of Corporate Affairs (IICA) was to meet the existing and emerging requirements of the Ministry of Corporate Affairs (MCA), keeping in view the Government’s policy of liberalization and inclusive growth, and the changing national and international economic environment. The unique structure of IICA supports a mix of academic and research activities, and address the needs of the MCA in the delivery of government services, capacity building and stakeholders’ part-

nerships, all bound together by the knowledge management system of IICA. In its current avatar, the IICA has achieved a substantial part of its plans by setting up several of the building blocks of the institution. It has built a world-class facility in the National Capital Region (NCR), established Schools, Centres of Excellence and related Forums, hired eminent faculty and entered valuable partnerships with international and national institutions. Question: What are the hurdles you faced at the initial stage?

Although IICA was established in 2008, it did not have a systematic and detailed need assessment of what corporates require. As a niche service organization catering to corporate training and development, IICA had to identify needs that it could uniquely meet through its areas of focus. It was especially critical to identify and justify areas in the broader field of corporate affairs which were currently underserved. Thereafter depending on the requirements specified by the corporates in the needs assessment, each School /centre has endeavoured to design short- and longterm executive education and training programmes to establish their reputation as the institution of choice for their specific focus areas. Last but not the least, faculty/staff selection and convincing them to join this journey was definitely challenging. Based on their distinctive offerings, each school/ centre had to create a network of faculty and resources that it could draw upon to deliver their programmes. This was an area that needed to be strategized and planned to optimize across in-house faculty and external national and international resources based on need. What is the composition and aims of IICA? Structure of IICA

The organizational structure of IICA is so designed as to facilitate actualization of its vision, efficient delivery of the desired outcomes, the complexity and wide range of subject areas in its charter and it takes September 2015 | CSR Today | 13

CSR Society

How To Make The Most Of Csr In Your Business Professional manager talked to csr expert charlotte west to find out how organisations can implement a successful corporate responsibility programme and avoid the dreaded accusation of tokenism. by ben willis For many others though, particularly those starting off down the CSR road, it can appear a bewildering prospect. The difference between green wash and a great idea can be marginal, but getting it wrong can lead to perceptions of tokenism and a consequential loss of faith among staff and, even more crucially, customers. Professional Manager tapped Business in the Community (BITC), a non-profit organisation that promotes responsible business practices, for some pointers on how to navigate the CSR labyrinth. Charlotte West, one of its corporate advisers, gives her top tips on taking the first steps towards more ethical business practices.

LOOK INSIDE

ritish companies’ record on corporate social responsibility (CSR) is mixed at best. Some companies have CSR so deeply

16 | CSR Today | September 2015

embedded in their institutional DNA that it has now become an intrinsic part of their identity and how they position themselves in their respective marketplaces.

When starting out, West said undertaking some kind of audit or “gap analysis” is an essential first step in establishing initial guiding principles. BITC offers such a process in the form of its Responsible Business Check Up questionnaire, but West said companies can do this for themselves equally well. The aim is to define how a business operates in four key areas – the environment, community, workplace and marketplace. “These four quadrants are really helpful

NGO Watch

“We want to make them like us…”

In her interview with Abhijit Mulye and Prakash Kulkarni, Shamini Murugesh, Chief Mentor of WNS Cares Foundation, the CSR arm of WNS, says that the aim of the is to be able to touch the lives of underprivileged children and transform them to be just like us… How were you oriented into this? Did you have any previous experience?

Yes. Previously also I had set up organisations which work for the underprivileged and has vast experience in creating sustainability programs. I’ve always felt that each of us has the power within us; the power to create an equitable society and my endeavour had always been to be able to lead people to be able to develop this faculty. When my husband joined WNS as CEO, it automatically came to me that I should be working with the WCF. I work here voluntarily and on honorary basis. How would you define the aims and objectives of your foundaShamini Murugesh, Chief Mentor of WNS Cares Foundation, the CSR arm of WNS, interacting with kids

Please give us an overview of the foundation.

WNS Cares Foundation (WCF), set up in January 2011, is registered as a Company under Section 25 of the Indian Companies Act, 1956. WNS board of directors guide us and we run

over 20 programs from WCF chapters spread across 22 cities internationally. We have presence in countries like Costa Rica, North America, Philippines, Romania, Poland, South Africa, Sri Lanka, UK apart from India where we cover 15 cities.

tion?

To “Educate, Empower and Enrich” is what we have decided to be our mission. But, our aim is not just to reach out to the economically or socially weak recipients or what would generally be termed as the ‘beneficiaries’. It goes beyond and tries to reach the soul of the donor. That way for us even those of our employSeptember 2015 | CSR Today | 23

sustainability

10 Lessons For Future Sustainability Leaders Having worked with both M&S and Kingfisher, Richard Gillies could be described as one of the U.K.’s most successful sustainability leaders. I had the chance to quiz Gillies, recently short-listed for a 2degrees Award, about the top 10 things he’s learned along the way. by alex duff

Alex Duff: What’s the one character trait a sustainability leader has to have?

Richard Gillies: Resilience — and a sense of purpose. As sustainability professionals we are asking people to change and re-learn how to do their jobs and run their businesses. That means you are going to come up against resistance. You need to build resilience and have an unwavering passion for your end goal — that’s not to inhibit business but to create a better one, that is economically, socially and environmentally more sustainable. Duff: What’s the biggest mistake sustainability professionals make?

Gillies: A failure to successfully align the objectives of the business (or the part of the business they are trying to change) with the sustainability outcomes they’re trying to achieve. We can’t have “either/or” situations because invariably it is no good for business or sustainability. There are sweet-spots where business and sustainability agendas overlap and you 26 | CSR Today | September 2015

Richard Gillies, chief sustainability officer and director of communications for European retailer Kingfisher.

have to invest the time to identify these. Always begin where you can deliver a winwin relatively easily. Doing so gives people the confidence to take the next step. That’s when they can begin to explore new ways of doing things that are perhaps more difficult but can deliver better business, societal and environmental outcomes. Duff: What’s been the biggest change to the sustainability leadership role in the last five years — and how will that change in the next five?

Gillies: We’ve gone from being advocates of sustainability — trying to win hearts and minds by engaging people in the challenges we face — to offering practical solutions and using compelling stories to make those solutions accessible. The next five years will continue to be about providing solutions. The difference will be delivering solutions to bigger problems that no individual or business can solve alone. My prediction is that we’ll see collaborative skills becoming far more sought after as partnerships between organizations find momentum. There are already examples of this happening, like Kingfisher’s VIA collaboration to help address deforestation with IKEA, Tetra Pak, IDH and the ISEAL Alliance, but at the moment that is still the minority rather than the majority of activity. Duff: You moved to Kingfisher from M&S after 29 years. How important is it that your personal values align with those of your company?

Gillies: It is very important that you can

csr Placements

India’s Leading Job Portal

ndian Centre of CSR in association with TimesJobs bring you the most sort after job opportunities in the field of Corporate Social Responsibility. TimesJobs.com, the fastest growing and most innovative Indian online recruitment portal, was born with a mission to reach out to all Indians in the country and abroad and provide them with the best career opportunities available. Today TimesJobs.com, has achieved the distinction of becoming India’s No.1 recruitment portal, with the largest number of active jobseekers and a database of over 10 million candidates and over 20,000 new

Company: NASSCOM Job ID: 54435479 Designation: Officer - Corporate Social Responsibility • Experience: 2 to 4 yrs • Salary: As per Industry Standards • Location: Bengaluru / Bangalore , Delhi • Key Skills: Social development CSR communication skills • Job Function: Advertising / PR / Events • Industry: NGO / Social Services • Specialization: Community Relations , Consumer PR & Publicity , Media Relations , Public Relations • Qualification: BA ( Arts )

Job Description 1. Have proven expertise in CSR and be well versed in current trends in this discipline. 2. Experience in writing, public relations

resumes added every day, it offer one of the largest database of active jobseekers in India today. Its focus is to ensure your skills are showcased and matched suitably with the HR requirements of employers from diverse industries including the field of Corporate Social Responsibility. In a very short span TimesJob’s concentrated approach has made it the blue-eyed boy of recruiters and aspirants alike. You can apply for the below listed jobs on www. timesjobs.com by typing the Job ID in the search window, alternatively you could also search categorywise to find many more opportunities in CSR.

and messaging on topics related to CSR. 3. Strong communication and presentation skills in English along with the ability to actively interact and communicate with stakeholders. 4. Ability to build and maintain relationships and partnerships with outside organizations and with senior executives. 5. A motivator and facilitator, with crossfunctional organizational ability.

Key Responsibilities 1. Play a role in the planning and execution of CSR Forums activities, which includes member engagements, research, portal management. 2. Promote this vision and accomplishments before internal and external audiences, including building online communities through Web presence, social media and social

networking sites and working with PR and analyst relations groups. Company: Suryoday Micro Finance Pvt Ltd Job ID: 54380494 Designation: Head of Corporate Social Responsibility • Experience: 10 to 15 yrs • Salary: As per Industry Standards • Location: Mumbai • Key Skills: Corporate Social Responsibility activities Excellent oral and written communications skills Program Management • Job Function: Top Management • Industry: Financial Services / Stockbroking • Specialization: HR / Admin , Operations / Customer Care September 2015 | CSR Today | 41

csr | Placements 4. Secure employee engagement in environmental programs, including maintaining an intranet portal, developing incentive programs, planning and executing in-person events, delivering presentations, and supporting local advocates. 5. Working in partnership with Community groups where required. 6. Presenting to CSR stakeholders, selling the business case of CSR programmes * ISR(TM) or Individual Social Responsibility(TM) is the Groups Employee Volunteering Program

Social Responsibility • Experience: 2 to 7 yrs • Salary: As per Industry Standards • Location: Pune • Key Skills: Corporate Social Responsibility CSR projects Measuringimpact analysis & reporting CSR risks prevention • Job Function: Administration • Industry: Telecom • Specialization: Administration , Office Management & Coordination , Office Services • Qualification: MBA / PGDM (Marketing ) / Any Graduate

Skills

Job Description

The incumbent should demonstrate the below mentioned skill set: 1. Should have excellent verbal and written communication skills 2. Expertise in social and environmental responsibility, community involvement, and communications 3. Ability to influence Sr. Management & peers, build case to tie social responsibility to core business strategy, and lead cross-functional teams 4. Strategic thinker with strong analytical skills 5. Good communicator with ability to make public presentations and create effective written and web content 6. Ability to build strong working relationships with senior executives and grassroots employees 7. Creativity and resourcefulness in developing and executing engagement plans, communications campaigns, and community events 8. Ability to measure Impact Analysis of projects

1. To evolve CSR Strategy, prepare budgets and implementation of initiatives including Tata Affirmative Action Plan ( TAAP) under the oversight of Head – CSR. 2. Measuring, impact analysis & reporting on CSR projects. 3. Identify key Stakeholders, develop and implement stakeholder engagement mechanism and initiatives. 4. Driving Employee Volunteering program of the Company within the overall CSR umbrella. It will include forming and strengthening EVP teams at different locations, communicating, guiding and executing monthly volunteering activities, capturing and evaluating related data. 5. Coordinating and collating CSR MIS from various Implementation partner’s such as NGO’s, Academic Institutions & other entities. 6. Preparing TAAP assessment applications, TBEM application inputs relating to CSR, Annual Report inputs relating to CSR and other reports, returns etc. as and when required.

Technical Competency 1. Drive for results 2. Influencing & Networking 3. Decision Making 4. Interpersonal Effectiveness Company: Tata Communications Ltd Job ID: 54226423 Designation: Sr. Manager - Corporate

The proposed role Holder requires:• Rigour in large scale CSR projects implementation, monitoring, evaluation and rolling back learnings into implementation in a corporate/business environment. • Candidate should also have a sound knowledge and actual handling

experience of CSR risks prevention. • Candidate should have worked handson on planning and implementation of various external CSR assessments and certifications. • Candidate should have a proven track record of identifying, developing and implementing long-term partnerships with NGOs,Govt.Institutions and other social enterprises.

Essential Qualifications: Master’s Degree in Social Work from a reputed institute will be preferred. Any Master’s Degree from a reputed institute will also be considered.

Company: Jubilant FoodWorks Limited Job ID: 54425831 Designation: Assistant Manager Corporate Social Responsibility • Experience: 2 to 3 yrs • Salary: As per Industry Standards • Location: Bengaluru / Bangalore • Key Skills: Good Communication / CSR programme • Job Function: Corporate Planning / Consulting / Strategy • Industry: Catering / Food Services / Restaurant • Specialization: Business Strategy , Corporate Planning / Strategy • Qualification: MA ( Arts ) , MBA / PGDM (Sociology ) / Any Graduate

Job Description 1. To ensure smooth execution of Corporate Social Responsibility activities as per calendar and CSR policy at regional level. 2. Coordinate with regional operation team and ensure timely execution of the CSR activity. 3. Explore programme and partner with renowned NGO and as per the companies act. 4. To implement the approved CSR programme in respective regions. 5. To ensure smooth implementation of the CSR programme Ensuring employee engagement. September 2015 | CSR Today | 43

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