INTERNET BUSINESS DEVELOPMENT FOR ENTREPRENEURS IBDE Canada
EDUCATING TOMORROW'S WORKPLACE LEADERS Certificate Programs in Web Technologies and Design Essentials (6 mo) + Advanced (4 mo)
We deliver career-focused education, which gives our graduates industry-relevant skills, know-how, and the opportunity to make their mark on the knowledge economy.
Offered by the nonprofit Canadian Society for Social Development Through its Internet Business Development for Entrepreneurs Program In collaboration with
THE IBDE PROGRAM AUTHENTICATING TALENT SINCE 2005 IBDE Canada is an integral part of CSSD’s online educational programs.
Internet Business Development for Entrepreneurs - Canada
IBDE is one of the foremost specialized e-learning programs of its kind, a cultural powerhouse and small business driver with its roster of successful entrepreneurs among staff and alumni. IBDE brings a unique internationally connected educational experience to Canada with a specialist focus on education in the global critical field of Web Technologies. RICH OPPORTUNITIES The information technology industry is under the spotlight more than at any time in history; both the challenges and the opportunities that this highly globalized sector provides are immense.
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The growing demand for technologists with transferable skills in our developed economies and beyond, and the issues
of affordability, sustainability, environmental impact, and climate change are demanding ever more complex communication solutions. At IBDE Canada we educate tomorrow’s skilled technology leaders. This talent fostered, will help student entrepreneurs, as well as management and industry meet these challenges, evolve, and prosper. Our leading approach combines academic research with hands-on industry experience. AWARDS Conference Board of Canada Award Community-based Learning Opportunities Minister’s Award of Excellence and Innovation - Western Economic Diversification Canada
Welcome to the IBDE Prospectus for 2013-2014
The choice of web technology and design as a field of study is a challenging decision for anyone. The qualification, quality, content, staff, and research are critical factors in making the right choice. At IBDE Canada we understand your decision is complicated and that one size education doesn’t fit. We also understand that employers are looking for more than just well-trained technical people. Small, medium, and large businesses and organizations are all demanding graduates with entrepreneurial skills, flair, an ability to take calculated risks, and leaders who can think and communicate across boundaries.
WELCOME FROM THE EXECUTIVE DIRECTOR - IBDE Canada
Choosing the right education for you is one of the most important decisions you will make. We hope this prospectus provides the appropriate information to help you make the best possible decision. such as making allowances for selfpaced study. Get ready to take the next step in your career. Contact us today to arrange an appointment with our student intake coordinator. We look forward to speaking with you soon about your specific needs.
Anne-Marie Edgar; M.B.A., B.A. (Psyc.) Executive Director IBDE Canada
Canada-wide, IBDE has everything from short course executive education programs through to full four- and six-month intensives, with options
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“IT SHORTAGE TO HIT 100,000 BY 2016” Ottawa Citizen, December 5, 2012
Internet Business Development for Entrepreneurs - Canada
OUR VOCATION The Canadian Society for Social Development (CSSD) is a federally incorporated nonprofit organization with charitable status. Our services are available online across Canada. Our mandate is to provide employment and skills training to persons facing challenges to employment: youth, stay-at-home parents, older workers, Aboriginal Peoples, persons living with a disability, and individuals living in rural areas; and to conduct research for the development of programs in the areas of entrepreneurship, leadership, and distance learning. OUR PRIDE: PROGRAMS AND ALUMNI
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To this end, IBDE, a program of the CSSD, offers unique interdisciplinary six-month (introductory) and four-month (advanced) Certificates in Web Technologies and Design online
across Canada. Certificate students follow a full-time study stream. Our online computer and vocational training experience is equal to none. We are the ‘program of choice and opportunity’ reaching out to and connecting with students of all ages and backgrounds. Nelson, British Columbia, Canada is the corporate home of IBDE; our learning community, however, lives, works, and innovates across Canada. E-LEARNING PEDAGOGY At IBDE, we pride ourselves in offering a demand driven and integrated learning model, focused on the learner’s experience. This eclectic house blend is couched in Humanist philosophy and a modern social constructionist pedagogical approach.
EDUCATING LEADERS FOR THE NEW ECONOMY Transforming talented individuals into skilled technology leaders for the new economy
Web designers and developers research, design, develop, and optimize internet and intranet sites. They are employed in computer software development firms, information technology consulting firms, information technology units throughout the private and public sectors, and advertising agencies, or they may be selfemployed.
Internet Business Development for Entrepreneurs - Canada
YOUR VOCATION
Make your mark on the knowledge economy
In addition, graduates in Web Technologies and Design are equipped to provide essential services in web technology development and systems maintenance, social media, and online communications. These roles can be found in mainstream businesses and organizations, such as real-estate offices, chambers of commerce, nonprofit agencies, and various levels of government. IBDE’s two-tier certificate programs can allow you to get your start in the web technology sector.
The career you want. The technology skills you need. Online. FLEXIBLE. Like you!
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Internet Business Development for Entrepreneurs - Canada
POTENTIAL CAREER STREAMS
CERTIFICATES IN WEB TECHNOLOGY AND DESIGN
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IBDE's two-tier certificate programs can allow you to get your start in the web technology sector.
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COLLEGE GRADS GET JOBS!
PROGRAM BENEFITS
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Web Design Web Development Dynamic database design Web Marketing Web Graphics
Internet Business Development for Entrepreneurs - Canada
For individuals looking to start a career in web technologies or continue their studies, upon completion of both certificates, IBDE enables them to validate their competency in five distinct areas to potential employers and clientele: Online and on course.
ADDITIONAL BENEFITS • • • • •
Build networks with others in your learning community. Focus your learning on issues and opportunities in your own community; integrate your experience. Expand the range of tools and methods you use. Earn continuing education credits with your professional association. Gain marketable skills and enhance your résumé.
CAREER COMPETENCIES • • • • • • • • • •
Utilize internet services and the World Wide Web in a proficient manner in a business environment. Utilize an operating system in a business environment. Apply creative graphic designs and images to web pages. Apply web page formatting and programming. Create an original website for business use. Integrate interactive elements into a business website. Install and configure a web server. Apply knowledge and skills related to Web Technology disciplines in a business environment. Optimize a website for search engine recognition and increased traffic. Implement and manage e-commerce payment options.
Get ready to take the next step in your career. Contact us today to speak with our student intake coordinator. canada@ibde.ca 1.888.927.7473, Ext. 2 www.ibde.ca
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Award College Certificate Duration Full time: 8 courses in 6 months WHO SHOULD UNDERTAKE THE PROGRAM
CERTIFICATE PROGRAM IN WEB TECHNOLOGIES AND DESIGN - ESSENTIALS
Mid-career professionals, youth, older workers, stay-at-home parents, persons living with a disability, Aboriginal Peoples, and individuals living in rural areas, entrepreneurs, nonprofits, and community groups. Entry Requirements See page 12 Career Streams Upon successful completion of this course you will be in a position to apply for a wide range of roles in information technology, marketing, administration, and entrepreneurship. If you would like to continue your studies, you can choose to progress on to our Advanced program.
WEB TECHNOLOGIES AND DESIGN - ESSENTIALS IBDE102 • Introduction to the Internet Discover interesting and little-known facts about the internet and explore current topics including security. IBDE104 • Site Theory and Design Gain a solid understanding of what is viewed in today's industry as standards compliant and professional. IBDE106 • Introduction to Photoshop CS6 Discover essential image editing techniques. IBDE108 • Advanced Photoshop CS6 Complete several creative projects including the design of a website layout. IBDE110 • XHTML/ HTML5 Programming Build a strong foundation for the development and fast editing of any website. IBDE112 • Dreamweaver CS6—Site Development Design, code, and develop websites, web pages, and web applications with the industry leading HTML editor. IBDE114 • Website Marketing and Maintenance Discover the basics of search engine optimization (SEO) and search engine marketing (SEM). IBDE116 • Instructor-directed Work Project (Final Project Website) Create your own fully customized website, search engine optimized and ready to accept payments from PayPal.
IBDE STUDENT SUCCESS RATES IBDE student success rates are consistently superior to the typical average for an online learning program.
IBDE 2013 target: 100 Web Advanced: 90 -Web Essentials: 87
50 Typical rate for an online program is 40 to 60%. 08
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IBDE programs 2012 success rate average
88%
WEB TECHNOLOGIES AND DESIGN - ADVANCED IBDE202 • Introduction to PHP Programming (1/2) Learn basic programming principles that translate to other languages. IBDE204 • Advanced PHP and MySQL (2/2)** Add functionality and interactivity to websites. IBDE208 • Wordtracker for SEO Gain ground on your heaviest competition; improve your site ranking. NEW! IBDE209 • Blogging for Business Draw traffic; build authority for your brand.
Duration Full time: 4 courses in 4 months Also available: selected courses WHO SHOULD UNDERTAKE THE PROGRAM The Advanced Program is designed for those already operating an e-business, a web design business, or holding a web design certificate. Entry Requirements Prerequisite skill level necessary See page 12
Home of Canada's original online technology skills training program
During the program we encourage you to take up work placements to enhance your CV and employment prospects. Career Streams See page 06 Learn more at: www.ibde.ca 2013 • 2014
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CERTIFICATE PROGRAM IN WEB TECHNOLOGIES AND DESIGN - ADVANCED
**PHP/MySQL must be taken as a two-course series.
Award College Certificate
WHO TAKES THE PROGRAM?
Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.
WHO TAKES THE ROGRAM ?
THE BOLD “Until one is committed, there is hesitancy, the chance to draw back. Concerning all acts of initiative (and creation), there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one's favor all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamed would have come his way. Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.� William Hutchinson Murray (1913-1996), The Scottish Himalayan Expedition (1951)
EDUCATION FOR EMPLOYMENT IN 7 STEPS For anyone, anywhere, anytime.
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THE IBDE PROGRAM AUTHENTICATING TALENT SINCE 2005 IBDE Canada is an integral part of CSSD’s online educational programs.
Internet Business Development for Entrepreneurs - Canada
ENTRY REQUIREMENTS AND APPLICATION A minimum of a High School Graduation Diploma or an equivalent combination of education and experience is required for admission. Previous experience should be in an appropriate discipline (for example; graphic design, marketing communications, print media, web development, programming, virtual assistance, or business). To apply for a place in the program, start by visiting www.ibde.ca/signup and complete the respective online form for either Web Essentials or Web Advanced, or both. PROGRAM DELIVERY AND FORMAT
TESTIMONIAL “Thanks to your program I am swamped with projects well into the new year. I thank my lucky stars every day for IBDE!” – IBDE Graduate ’10 Calgary, Alta., Canada
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The IBDE program is delivered online from our website. Once registered, reading materials and assignments are made available through the IBDE site. Other contact points include the free, open-source community-based learning tool called Moodle, discussion forums, and classroom sessions transmitted over the web from Blackboard™, our virtual classroom environment—all are an integral part of the format we offer. In addition, students and instructors communicate by email, Skype™, and telephone during regular office hours. A final project is also required. PROGRAM FEES 2013-2014 IBDE charges a program fee, which covers registration, tuition, and enrolment: www.ibde.ca/programs. * Software, supplies, and related expenses are additional. Please inquire with our student intake coordinator.
APPLICATION DEADLINES
IMPORTANT information for prospective students and employment counselling professionals
An expert in your field, we understand you assist individuals to get the training they need to step into a new or expanded career. If you require any program-related materials or information, please do not hesitate to contact our knowledgeable program staff for assistance.
VALUES Quality • Diversity Integrity • Research Creativity Inclusivity
ADVANCE APPLICATION DEADLINES Noted in red are the recommended application dates for those also seeking funding assistance. However, applications are accepted up to program start dates. July 26, 2013, for Web Essentials – October 21, 2013, start date May 28, 2014, for Web Advanced – June 2, 2014, start date SPECIALIZED RESOURCES If you live in a remote area; are a person living with a disability, language, or cultural barrier; or face other challenges to employment and are having difficulty finding work or funding assistance, your local Employment Services Centre may provide alternate service arrangements to benefit you. SERVICE CANADA http://www.servicecanada.gc.ca/eng/audiences/ disabilities/employment.shtml http://www.servicecanada.gc.ca/eng/of/index.shtml
TESTIMONIAL “I have added my college certificate to my résumé and look forward to seeing how this will increase my demand in the workforce.” – IBDE Graduate ’12 Castlegar, B.C., Canada
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NOTE TO EMPLOYMENT COUNSELLING PROFESSIONALS
FUNDING OPTIONS Get your start in web technology.
Internet Business Development for Entrepreneurs - Canada
ACCESS TO FUNDING This varies by location. Students across the country, please consult your local employment counselling professional for further guidance. ACCESS TO CAREER SERVICES Access to career services does not imply access to funding. Career services vary by province, territory, and location; career assessment may be required, and alternate career options may be advised. Consult your local service provider for eligibility requirements.
FUNDING ASSISTANCE INFORMATION For those students who require funding assistance, there are a number of options available. Please contact our student intake coordinator at 1.888.927.7473, Ext. 2 and canada@ibde.ca for further information. IBDE programs are college accredited and, therefore, fall under federal and provincial skills training programs for eligibility. These certificates may also be funded through RESP (Registered Education Savings Plan) and LLP (Lifelong Learning Plan) among other Canada Education Savings incentive plans. For up-to-date information on applying for funding support in your province or territory, please contact your local career services office or consult the relevant website below: ONTARIO SKILLS DEVELOPMENT http://www.tcu.gov.on.ca/eng/search.asp ONTARIO OPPORTUNITIES FUND http://www.marchofdimes.ca/EN/programs/ employment/Pages/emp_income_programs.aspx BC SKILLS DEVELOPMENT AND OPPORTUNITIES FUND http://www.workbc.ca/Work-BC-Centres/Pages/ Work-BC-Centres.aspx
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OTHER LOCATIONS: Please consult your local career centre or government agency for information.
CHECKLIST HAVE I APPLIED EARLY? It is recommended that you apply for IBDE program admission as early as possible, if you are applying for funding assistance. Timelines can vary. DO I HAVE MY IBDE ACCEPTANCE LETTER? FUNDING OPTIONS AND CHECKLIST
You will need an acceptance letter from us as a necessary component of your application for funding assistance. Be sure to complete your skills assessment and interview to expedite this process. AM I APPLYING FOR FUNDING FOR ONE OR BOTH CERTIFICATE PROGRAMS? If you plan to complete both IBDE programs, be sure to mention this to your career services professional and list in your application. AM I PREPARED TO RESEARCH MY CAREER PROSPECTS? You will benefit by researching your choice to demonstrate employment prospects and learn about occupational characteristics, job profiles, and employment patterns. Consult: http://www5. hrsdc.gc.ca/NOC/English/NOC/2011/ QuickSearch.aspx?val65=21 NOC 2011: Applicable National Occupational Classification skilled career code includes but is not limited to: Major Group 21: Professional occupations in natural and applied sciences: 217 Computer and information systems professionals.
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CELEBRATING PARTNERSHIP The Canadian Society for Social Development – CSSD continually fosters inclusive, diverse, and complementary partnerships between our society and other organizations to the benefit of learners across Canada.
FAST FACTS ABOUT IBDE • • • •
RECOGNITION IBDE, established under the support of: Government of Canada Community Futures BC Selkirk College CSSD acknowledges the support of Gregg Neelin, Manager - Community Education & Workplace Training and Selkirk College in the realization of this publication.
Pan-Canadian reputation for quality e-learning practices, teaching, and research. Successful entrepreneurs and career leaders among former students, core teaching staff, and mentors. Industry-specific education. The IBDE community is responsible for many developments that have shaped our lives today including shifting cultural norms, being an early adopter of universal accessibility and practical researcher of the demand driven learning model (DDLM) (C. J. MacDonald, et al., 2001) as it relates to the nonprofit e-learning movement.
FOR MORE INFORMATION OR TO REQUEST ADDITIONAL COPIES OF THIS PROSPECTUS AND POSTER: • • •
canada@ibde.ca 1.888.927.7473, Ext. 2 www.ibde.ca To request an online version of this prospectus and join our mailing list, please scan the quick response (QR) code below with your mobile
phone. Depending on your device, the reader
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