3 minute read
Edwin Song: Transforming communication through innovation
Edwin Song’s career journey is nothing short of remarkable - after 27 years in corporate management roles across Shanghai and Hong Kong, he returned to Singapore with a mission: to liberalise data for human good.
At the age of 50, Edwin stepped out of his comfort zone to become a tech start-up entrepreneur, turning his lifetime dream into a reality. The transition was not without challenges.
“Facing rejection from potential investors, clients, or partners was a common challenge,” he shares.
“I learned to embrace failure as a learning opportunity. Each rejection and setback provided valuable lessons that contributed to growth and improvement.”
Looking back, Edwin credits his time studying Bachelor of Business (Marketing) at Charles Sturt’s Albury campus as a foundational period in his life. His favourite memories include the kindness of Ron, his 70-year-old homestay landlord who treated him like family, and meeting his now-wife, who was a fellow student from Hong Kong. The scholarships he received — the Australian Institute of Management and Border Mail scholarships — further fuelled his ambition and reinforced his determination to make a difference.
Today, Edwin is the founder of Moodie.ai, an AI-powered SaaS (Software as a Service) platform designed to revolutionise communication training. This groundbreaking tool mimics human coaching by analysing verbal and non-verbal cues, offering automated feedback in multiple languages. With applications ranging from public speaking to job interviews, Moodie.ai is reshaping how students and professionals improve their communication skills.
This dedication has earned Moodie.ai widespread recognition, with twenty industry awards across Singapore and Hong Kong in just two years. Most recently, Edwin’s investor pitch on Channel News Asia’s reality show The Big Spark showcased his start-up as one of the top 15 in the competition. As Moodie.ai expands into new markets, including mainland China and Indonesia in 2024, its potential to transform the education and corporate sectors grows exponentially.
Edwin’s journey has been guided by his mission to use data for meaningful social purposes, bolstered by the support of entrepreneurial networks in Singapore and Hong Kong. His advice to aspiring entrepreneurs?
“Stay resilient in the face of setbacks, believe in your vision, and be willing to adapt to changing circumstances.”
I learned to embrace failure as a learning opportunity. Each rejection and setback provided valuable lessons that contributed to growth and improvement.
Edwin Song, Bachelor of Business (Marketing), 1995.
