CSQ.com C-Suite Quarterly
THE MAGAZINE AND COMMUNITY FOR THE MOST AFFLUENT INFLUENCERS IN LOS ANGELES & NEW YORK 2018 MEDIA KIT
CSQ.com
CSQ BRAND THE ULTIMATE PLATFORM FOR CONNECTING THE BUSINESS ELITE OF SOCAL + NYC Access To A Powerful Network | Integrated Solutions | Visionary Leadership
CSQ.com
C-Suite /’si- sɥit/ (noun, adj.): 1. A combination of all C-level executives, or officers with “chief” titles, such as CEO, CFO, etc.; 2. The senior executive HQ in a business organization; 3. A title bestowed to the collective of leaders driving economic, policy, and social change
CSQ // C-Suite Quarterly
is a powerful media brand that delivers compelling content and engaging programming highlighting the people, organizations, and industries that shape the global economy and community in which we live. CSQ offers an integrated platform, providing access to the most influential and powerful network of thought leaders and visionaries in Southern California and, in 2018, New York City. This multi-channel platform, consisting of a print publication, digital media, and immersive event experiences, connects business, luxury, and lifestyle brands with an affluent and influential audience. CSQ has been the preeminent business and lifestyle media brand for Southern California’s business elite for 10 years, covering the leadership of the region’s most successful and impactful businesses and their discerning lifestyle. CSQ provides readers with unique access to the region’s most influential and powerful thought leaders and visionaries. CSQ’s cover has been graced by Nicolas Berggruen, Dan Beckerman, Rick Caruso, Clive Davis, Sky Dayton, Peter Diamandis, Eric Garcetti, Russell Goldsmith, Tom Gores, Anthony Pritzker, Patrick Soon-Shiong, Dana Walden, and others. In addition to providing a lens into the fastpaced, high-stakes world these visionaries operate within, CSQ caters to the current and aspiring members of the C-Suite by covering industries such as innovation, technology, real estate, finance, sports, entertainment, philanthropy, art, culture, style, travel, and more. CSQ has been named Best Consumer Quarterly Publication twice (in 2014 and 2015) by the Western Publishing Association.
Multi-Channel Approach PRINT CSQ’s quarterly print publication, the foundation of the brand, delivers cutting-edge content, unique features, and inspiring stories on how the C-Suite achieved their success, maintain it, innovate, and give back to their communities. EXPERIENTIAL MARKETING: THE NETWORK CSQ’s brand comes to life off-page through immersive event experiences ranging from intimate 30-person gatherings to several-hundred-person investor conferences, providing engagement opportunities amongst high-powered audiences with luxury brands and services. DIGITAL CSQ’s digital assets include CSQ.com, digital editions of the print publication, e-newsletters, and social media engagement.
2
CSQ WHERE BUSINESS + LIFESTYLE INTERSECT
CSQ.com
Access to Powerful Network | Integrated Solutions | Visionary Leadership
Digital
Experiential Marketing: The Network 3
SOUTHERN CALIFORNIA & NEW YORK CITY MARKETPLACE
NEW YORK CITY IS HOME TO 82 BILLIONAIRES
LOS ANGELES IS HOME TO 58 BILLIONAIRES
NEW YORK CITY »» The world's
2nd largest GDP $1.5T (by metropolitan area)
CSQ.com
SOUTHERN CALIFORNIA »» The world's
3rd largest GDP $928B (by metropolitan area)
»» The 2nd most powerful city in 2017 according to the World Economic Forum
»» 2016 saw $3.49B in venture capital dollars invested in Los Angeles-area companies
»» In 2017, New York City was awarded a total of 99 Michelin Stars across 77 restaurants.
»» A 2017 Cushman Wakefield study indicates that across the city more than $39.1B has been invested in under development or recently developed RE projects
»» New York City's average price per sq. ft is $1,773, far surpassing second place San Francisco ($1,185)
* Sources: Sources: Bureau of Economic Analysis, Center for Continuing Study of the California Economy, Visas Consulting Group LA Times, Wealth Insight, H.I.S. America, The Los Angeles Convention and Visitors Bureau 2013, Forbes, US News, Cappex.
(APPROXIMATELY 20% HAVE BEEN FEATURED IN C-SUITE QUARTERLY)
4
CSQ READERSHIP UNPARALLELED COMMUNITY OF AFFLUENCE + INFLUENCE
Readership CSQ's readers are Los Angeles' industry and thought leading Founders, CEOs, Entrepreneurs, Disruptors, Visionaries, Partner Level Executives, and UHNW investors. In addition to being affluent consumers with truly discerning taste and unquestioned disposable income, their professional status and spheres of influence make them a highly coveted consumer group. CSQ is Los Angeles' only media brand that directly reaches and represents this elite group of decision makers. CSQ's readers have an average net worth of $8M+ and an annual household income of $375,000+. Our network and community are the most affluent in the region, affording them a luxury lifestyle brought about by substantial buying power. The CSQ platform is the ultimate tool to use and leverage, allowing you to market products or services, reaching consumers from Santa Barbara to Downtown Los Angeles.
Audience
70% 30%
CSQ.com
CSQ Visionaries of the Year
The region's preeminent leaders of industry – CEOs of public companies and billionaires alike – have recognized CSQ as the best platform to share their story of success, disseminating their message, interests, passions, and goals for the future in Los Angeles and beyond.
Thomas J. Barrack, Jr., Founder, Chairman, & CEO, Colony Northstar (CLNS) Nicolas Berggruen, Founder, The Berggruen Institute David Bohnett, Founder & Chairman, Baroda Ventures Eli Broad, Founder, The Broad Foundations, Broad Art Museum Troy Carter, Founder, Atom Factory & Global Head of Creator Services, Spotify Rick Caruso, Founder and CEO, Caruso Clive Davis, CCO, Sony Music Entertainment Sky Dayton, Founder, Earthlink and Boingo Peter Diamandis, Founder & Chairman, The XPRIZE Foundation Russell Goldsmith, Chairman and CEO, City National Bank Tom Gores, CEO & Chairman, Platinum Equity Michael Govan, CEO & Director, Los Angeles County Museum of Art (LACMA) Scott Minerd, Founding Managing Partner & Global CIO, Guggenheim Partners Patrick Soon-Shiong, Founder & Chairman, NantWorks, LLC (NH) Therese Tucker, Founder & CEO, BlackLine (BL) Dana Walden, Co-chairman and Co-CEO, Fox Television Group
Readership: 70% male, 30% female Average household income: $375,000 Average net worth: $8 million
5
TARGETED DISTRIBUTION CONTROLLED CIRCULATION
CSQ.com
Direct Mail | Strategic Drop | Event Placement + Distribution Controlled Circulation Rate Base: 25,0001 Mailed Copies: 13,750 Readership: 150,000 (6x pass along rate)
Distribution Channels CSQ reaches C-level executives where they work, live, and play.
Business 45%
»» C-level executives at the region’s Fortune 1000 public and private companies. »» Partners and directors at private and investment banks, VC and accounting firms, and law offices as well as top residential and commercial brokerage companies. »» Decision makers and business leaders through strategic affiliations and event partnerships with professional membership organizations.
Lifestyle 35%
»» Country clubs, golf clubs and private yacht clubs (placed in locker rooms and common areas). »» Exclusive luxury hotels (placed in-suite and in-lobby). »» Private airport lounges and in-flight on private jets. »» Private limousines and town cars. »» Finest restaurants, chic boutiques, luxe shopping destinations, exotic auto dealers, and spas. »» The region’s most high-profile events, from annual conferences to key trade shows and from charity galas to the most anticipated golf tournaments.
Digital Distribution »» CSQ’s print edition (current and archived issues) is available in a digital format. 1
Rate Base for 2018 Q1 will be 15,000, with 7,500 mailed copies. 2018 Q2 rate base will return to the 25,000 with the combined distribution in the Los Angeles and New York markets
Direct Residential 20%
»» CSQ is mailed to the most exclusive ZIP codes in Los Angeles and Ventura counties including Beverly Park, Brentwood Estates, Bel-Air, Carbon Beach, Hidden Hills, Hidden Valley, Malibu, North Ranch CC Estates, Sherwood, Spanish Hills, The Oaks and many others. »» Starting in Q2 2018, CSQ will implement a similar distribution strategy in the New York City Market.
6
EDITORIAL CALENDAR SUMMARY + HIGHLIGHTS + SPECIAL SECTIONS
What’s On Our Pages CSQ’s compelling and insightful content covers Los Angeles and New York City’s most innovative and influential companies, most powerful business executives, and their lifestyles. The heart of our content provides an inside look at Southern California and New York companies at the forefront of innovation and those driving our economy both regionally and globally. It also opens the door into the lives of the most high-powered C-level executives and business and community leaders and tells their inspiring stories of success.
Real Estate & Finance
The annual guide to Los Angeles' fastest growing companies, with a focus on leading tech entrepreneurs and visionary executives disrupting existing sectors and pioneering new trends
Exploring Los Angeles' from the top down – spotlighting leaders from across the real estate spectrum (residential, commercial, industrial) – while also looking at leaders in both traditional finance and fintech shaping the city's economy as well as prominent new developments and marketplace trends
Unique Editorial NextGen 10 Fastest Growing Companies Innovative Office VC Database (new firms raising funds and existing firms new funds) Additional Distribution/ Events CSQ Visionaries Awards Inside the C-Suite New York City
Billion-Dollar Cover
CSQ publishes a print edition four times per year; therefore, each of those issues has to make the most impact with the most significant industry leader embodying the issue’s theme on our cover. CSQ has implemented strict criteria for our cover features— the “Billion-Dollar Cover.” Along with the necessity of being a leader in the community supporting its growth and giving efforts, the cover subject must hit at least one of the following marks. Entrepreneur Net worth in excess of $1B C-Suite Executive Company revenues or market value in excess of $1B Foundation Head Foundation assets exceed $1B
Innovation & Technology [January - March]
[Q1 - Winter ‘19] Space Close 11/30/18
[April - June]
[Q2 - Spring ‘19] Space Close 02/22/19 Advertising Section Luxury Residences + Second Homes
Advertising Section Corporate Entertaining: Meeting & Event Venues
Unique Editorial Breaking Ground: New Developments Innovative Office Additional Distribution/ Events CSQ Visionaries Awards EY Entrepreneur Of The Year Awards Inside the C-Suite New York City
Sports & Entertainment
Philanthropy, Art, & Culture
We go behind-the-scenes in Hollywood, putting the $XXB industry's leaders from TV, film, music, and more on center stage while also hitting the field to explore the vibrant and growing sports landscape across the region – from the NFL to the MLB, NBA, and MLS
Profiling noteworthy philanthropies and discerning cultural institutions, relevant board members, leading donors, and the importance of the arts and the impact of giving back.
[July - Sept]
[Q3 - Summer ‘18] Space Close 05/25/18
CSQ.com
Unique Editorial NextGen 10 Innovative Office Additional Distribution/ Events CSQ Visionaries Awards Inside the C-Suite New York City
[October - December]
Unique Editorial Philanthropy 100 NextGen 10 On the Board [Q4 - Fall ‘18] Space Close 08/27/18 Advertising Section Phil 100
Additional Distribution/ Events Inside the C-Cuite CSQ LA Visionaries Summit CSQ Spirit of the Community Awards Powershares QQQ Golf Championship New York City 7
DEPARTMENTS CURATED + COMPELLING CONTENT
CSQ.com
Creating Community & Connectivity | Stories From the Top Visionaries
Destinations
Culture & Taste
Regional profiles of C-Suite members at the Inc. 500 and Fortune 500 levels on their leadership, management, work/life balance, and more. These features are meant to motivate, intrigue, and teach both the aspirational and the relational reader.
C-SUITE RETREATS Downtown Arts District, West Malibu, Venice NEW YORK MINUTE 48 HOURS Las Vegas, San Francisco, San Diego, Scottsdale GOLF GETAWAY™ Colorado, Oregon, Hawaii, New Orleans GOING GLOBAL Macau, Italy, Switzerland, Vancouver, Costa Rica
FOOD , WINE & SPIRITS REQUIRED READING ARTS & CULTURE PROPRIETORS PROFILE Mendocino Farms, Golden Road Brewing, Umami Burger, and more.
Desirables
C-Suite Advisory
TECHNOLOGY For home and work, along with the newest tech accessories. AIR, LAND & WATER Whether for business or travel, if it is luxurious and it flies, floats, or drives, it is covered here from reviews to industry insight BUYING TIME The finest timepieces to compliment every collection and wardrobe and interviews with the creative minds behind them. STYLE From business to casual, a roundup of the latest the season has to offer along with tips on classic style from our resident experts.
The forum for C-Suite Advisors to share their expertise in the following fields: accounting, business services, finance, health and wellness, legal, insurance, marketing, and real estate.
Events
Access to Affluent Influencers
CSQ’s event pages cover lifestyle, business and philanthropic events throughout Los Angeles and Ventura counties while also recapping the suite of events hosted by C-Suite Media.
With eleven billionaires to grace the cover of CSQ Magazine (more than any other LA-based regional publication), the CSQ Platform offers clients the rare opportunity to access the most successful high earners, significant community leaders, and key decision makers in the top brands across industry. With the addition of the NY market, CSQ now becomes a global force in the 2 largest markets in the nation by way of GDP. CSQ advertisers and sponsors align their brands with 8 the best-in-class, but also are provided the opportunity to make a difference in the world.
EXPERIENTIAL MARKETING THE NETWORK
CSQ.com
THE FULL CIRCLE APPROACH Brand Awareness Pre-Promotion [Advertising]
Brand Reinforcement Post-Event Coverage [Editorial]
CSQ’s brand comes to life off-page through immersive live experiences ranging from 30-person gatherings with CEOs and renowned influencers and tastemakers, to several-hundredperson investor conferences, providing engagement opportunities amongst high-powered audiences with luxury brands and services. Inside the C-Suite Peer-to-peer leadership series hosting the region’s C-Suite executives inside the offices of the most significant industry leaders. In an intimate forum of 25-40 CEOs and industry leaders to promote ideas around regional advancement and global impact, these events provide further transparency into the foundational organizations and individuals responsible for maintaining and further developing our regional economy. CSQ’s Visionaries Awards Series Each quarter, CSQ honors top visionaries profiled in the magazine— in technology and innovation (Q1); real estate and finance (Q2); sports and entertainment (Q3); and philanthropy, art, and culture (Q4). These influential leaders and power players not only shape and drive their own businesses, but set standards for their industries. At these exclusive events for
Brand Experiences Custom Event or On-Site Activation [Sponsorship]
125-150 guests, the honorees mix with CSQ’s C-Suite Circle, our exclusive network of C-level luminaries who have been profiled in past editions of CSQ, along with our powerful community of partners and Southern California’s business elite. CSQ LA Visionaries Summit Los Angeles is the second-largest market in the United States and the third-largest in the world. The annual CSQ LA Visionaries Summit is the place where 300-400 of this powerful region’s most affluent and influential Visionaries, Companies, and Next Generation Innovators converge to exchange ideas, opportunities, and insight across industries, trends, and technologies. Through inspiring ideas, connecting leadership, building community, and forging partnerships, the LA Visionaries Summit aims to unite Los Angeles’ elite for the sustainable success of the region and the world. CSQ’s NextGen Nextworking Series An opportunity to learn, connect, and partner with CSQ's NextGen 10 - an exclusive network of under-40 founders, innovators and CEOs across industry. Each networking event is presented in an intimate setting of 10-20 guests and hosted by noteworthy Los Angeles chefs across the city. 9
DIGITAL SPONSORSHIPS CSQ.COM, EMAIL MARKETING, E-NEWSLETTERS, SOCIAL MEDIA
CSQ.com offers an insightful mix of trending news, feature profiles, interactive content, and entertaining and enlightening videos. CSQ’s print edition, both current and past issues, is also available online at CSQ.com. Our digital offerings also include e-newsletters and other email communication. CSQ also leverages our social media channels to engage with key influencers and industry leaders to keep the conversation going.
CSQ.com
CSQ.com
Digital Editions
Each print edition of CSQ is available on CSQ.com in digital format, offering our compelling content complemented with digital links.
CSQ.com
Whether you’re catching up on the region’s latest events, browsing our archives, or gaining insight from one of our C-Suite Advisors, CSQ.com is an ideal portal for the corporate executive and the optimal one for the aspiring C-Suite executive.
E-Newsletters
E-Newsletters Digital Edition
Our e-newsletters consist of a quarterly “First Look” allowing our highly engaged and coveted consumer base a sneak preview of our issue. of opt-in subscribers, and an “Issue Release” newsletter outlining the exciting content newly released to our website.
Email Marketing
Custom offers and event invitations from our partners distributed through email to our closed network of opt-in subscribers.
Social Media Engagement
CSQ’s social media focuses on LinkedIn, Facebook and Twitter, where we get the conversation going with members of our C-Suite Circle (the C-level executives featured in CSQ) and our general audience.
10
RECOGNITION AWARDS + TESTIMONIALS
CSQ.com
MAGGIE AWARDS Western Publishing Association
Winner 2015, Best Quarterly Publication (Circ. <75,000)
Winner 2014, Best Quarterly Publication (Circ. <75,000)
Finalist 2013, Best Quarterly Publication Best Special Issue: Innovation & Technology Edition (Circ. <75,000)
TESTIMONIALS “I’m a longtime subscriber to the magazine, I read it a lot but honestly I didn’t sort of understand the depth of the magazine and the extent of the distribution, I was really blown away it was incredible. I received more texts and emails from people when this issue came out than when the kings won the stanley cup! ” Dan Beckerman President & CEO, AEG
“We’ve had more positive feedback out of this article and this magazine out of anything we’ve done. I think you’ve got such a loyal readership that actually gains a lot of insight about business and what goes in sort of the C-Suite and you really need to be complimented for all you do. We welcome you into our family.” Rick Caruso
“Internships.com was featured by CSQ magazine last year. I was astounded by both the reach and the executive level of that reach that occurred post publication. I heard from friends at my country club to investment banks in Los Angeles and New York. The exposure we received had an impact and it was a gift that just keeps on giving. Thanks CSQ for all the positive exposure.” Robin Richards CEO, Internships.com
“I’d like to say thanks for coming tonight, and actually to CSQ. I had just arrived here to Southern California from Northern California. You welcomed me to one of the dinners, you welcomed me. I spoke at one of the conferences, and you did a fantastic piece on this company that really was very helpful in increasing our exposure. I actually think this has been a great relationship, you’ve welcomed me into this community and network and its been very helpful. ” Rob Lloyd
Founder & CEO, Caruso
CEO, Hyperloop One
“Thank you again David, and to your colleagues you’ve inspired all of us to continue our work and expand our efforts to include others." David Bohnett
“I wanted to express my gratitude for your support and the strong relationship we have built over the last few years. This magazine and the contacts made have been great for my business! Looking forward to our next project.” Jay Belson
Founder & Philanthropist, Baroda Ventures
President, Jay Belson Luxury Develop
11
PARTNERSHIPS
CSQ.com
Through strategic partnerships with global brands who have a strong presence in the region, CSQ adds value to our network of C-Suite Executives, NextGen Entrepreneurs, and Thought Leaders as well as our advertising relationships by offering enhanced magazine distribution, preferred rates on access to events, and experiential VIP offerings.
ACG Los Angeles Conference
LA Tech Summit
For nineteen years, the ACG LA Conference has brought like-minded individuals in the finance sector to discuss deals and connect with business opportunities to generate growth through the best educational thought leadership experience on the ideas and developments of shaping our lives.
The LA Tech Summit is the place to gather the key IT knowledge needed to be indispensible. Each year's Tech Summit agenda is carefully designed to provide you with the best possible decisions on behalf of your organization.
Automobility LA / LA Auto Show
Genesis Open
Built on the four-year success of Connected Car Expo and 109-year history of the LA Auto Show, we have created AutoMobility LA, the new auto industry's first trade show with one brand, one schedule and one locaton to precede the ten-day public show.
The Genesis Open is the only social event on the Los Angeles sports calendar that grants access to the PGA TOURâ&#x20AC;&#x2122;s biggest stars at the iconic Riviera Country Club by inviting guests to craft their own premium experience in an exclusive setting. For fans of golf and the social scene in Los Angeles, the Genesis Open is a sporting event unbound by seating charts, timeouts and stadium walls for one unforgettable week a year.
Deloitte Fast 500 Event
Powershares QQQ Senior PGA Tour Event
Deloitte Fast 500 recognizes the 500 fastest-growing technology companies in regions around the world. Winners cover all areas of technology - from Internet to life sciences, from computers to semiconductors - and include both public and private companies.
The PowerShares QQQ Championship is a new professional golf tournament in California on the PGA Tour Champions, played at Sherwood Country Club in Lake Sherwood, California. The inaugural edition featured a 72-player field competing for a $2 million purse, and will be a no-cut 54-hole event.
EY Entrepreneur of the Year Awards The EY Entrepreneur of the Year program has recognized the endeavors of exceptional men and women who create the products and services that keep our worldwide economy moving forward. Entrepreneur of the Year has grown dramatically and now includes programs in more than 145 cities and more than 60 countries worldwide.
Other Relationships...
Boy Scouts Gala, Boys & Girls Clubs of Metro LA & Greater Conejo Valley Britweek UKTI Innovation Awards Casa Pacifica Food, Wine & Brew Event Entrepreneur's Organization March of Dimes Signature Chefs Auction Milken Conference ProVisors, Vistage, & YPO 12
FEATURED ADVERTISERS + PARTNERS STRONG BRAND ALIGNMENT
CSQ.com
13
2018-19 RATE CARD
CSQ.com
1X
C-SUITE QUARTERLY
2X
3X
4X
2 PAGE SPREAD
$10,350
$9,850
$9,360
$8,800
BACK COVER
$8,750
$8,300
$7,895
$7,450
PREMIUM (COVER II, PAGE 1, IBC)
$7,500
$7,150
$6,790
$6,400
1 PAGE
$5,750
$5,450
$5,175
$4,900
1/2
$3,250
$3,100
$2,950
$2,750
1/3
$2,450
$2,350
$2,225
$2,100
RESTAURANTS Inquire about special pricing ADVISORS Inquire about special packages
VISIONARIES AWARDS *
SPONSORSHIPS
Please add 20% for specific page placement and franchise placement
Rates Apply to four-color advertisements and include bleeds on full page ads only. All prices are per insertion.
DIGITAL BANNER SIZES
Terms Payment is due at materials close date. All rates subject to change.
RATES
PRESENTING
$20,000
300 X 250
INQUIRE
SUPPORTING
$12,000
728 X 90
INQUIRE
PATRON
$5,500
Ad Design Full Page Design by C-Suite Media, $950. All Rates Are Net.
2018-19 EDITORIAL CALENDAR & CLOSING DATES
1/3 THEME
Q3 SUMMER 2018
Q4 FALL 2018
Q1 WINTER 2019
Q2 SPRING 2019
JULY - SEPTEMBER
OCTOBER - DECEMBER
JANUARY - MARCH
APRIL - JUNE
SPORTS & ENTERTAINMENT
PHILANTHROPY, ART, & CULTURE
INNOVATION & TECHNOLOGY
REAL ESTATE & FINANCE
SPACE CLOSE
05/25/18
08/27/18
11/30/18
02/22/19
MATERIALS CLOSE
06/04/18
09/03/18
12/07/18
03/04/19
STREET DATE
07/02/18
10/01/18
01/07/19
04/08/19
* Inquire about Visionaries Summit sponsorship rates
14
ADVERTISING SPECIFICATIONS + OPTIONS
CSQ.com
Full page:
Delivery Method
Bleed — 8.625” x 11.125” Trim — 8.375” x 10.875” Live Area — 7.875” x 10.375”
File format in order of preference:
Full Page
Spread
1/2 Page, no bleed: Horizontal — 7.5” x 5”
Ad Delivery and Naming Convention
Bleed — 17” x 11.125” Trim — 16.75” x 10.875” Live Area — 16.25” x 10.375”
Position #1 — 300 x 250 Position #2 - 728 x 90
Horizontal
Unacceptable file types include Publisher files, Microsoft Word, Web graphics or existing ads scanned from other publications or other printed material.
Spread:
Digital:
Half Page
Press quality PDF with fonts embedded and transparencies flattened with all CMYK images embedded and compressed to no less than 300 DPI.
Please include the name of your company and the quarter and year your ad is to run within the name. Example: “Company_Q12018ad.pdf”
Position #1
production@csq.com * Please do not include crop marks or printers instructions for any size ad.
1/3 Page, No Bleed: Vertical — 2.5” x 9.75”
1/3 Page
Position #2
Vertical
15