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Institution Logos
from CSU Brand Guidelines
by csumagazine
Institution level logos are created on a case by case basis for centers and programs. In order to remain closely under the university brand umbrella, a dedicated logo treatment and styling has been developed specifically for these circumstances.
Iconography can be developed through the creative process, giving the logo a unique watermark. However, it must appear in this same line and color styling in order to retain brand cohesion between each of the institution level logos.
These logos must utilize the same overarching university brand colors and typography standards.
The text Charleston Southern University or at Charleston Southern University is required in institution level logos in order to solidify the connection to the university as a whole. The logo must never be used without it.