USAGE SPECIFICATIONS

DO NOT manipulate the colors

BOB’SOB’S BROILERRO ER

DO NOT affiliate logo with non consented brands DO NOT rearrange the elements

DO NOT change the typeface DO NOT change the type spacing DO NOT distort/stretch out of proportion

DO NOT combine undesignated elements DO NOT alter the orientation

DO NOT overprint on the logo element DO NOT change the scaling DO NOT flip the coyote head DO NOT use low resolution

CSUSB ATHLETICS BRAND

Our vision is to be the best Athletics Department in Division II. Guided by these three values, Champion Student-Athletes, Champion People, and Champion Performance. Our brand is a reflection of our Championship Culture.

It represents a student-athlete centered approach, where CSUSB Athletics uses sport to cultivate student-athlete development in the classroom, competition, and in life. Serving as role models, we help foster a championship culture that brings students, campus, and community together to share in the successes of a nationally recognized athletics department.

Consistent and correct use of the CSUSB logos and brand reinforces that culture and brings awareness to the community and beyond. Using the correct logos in the primary location is the appropriate symbol in all communication including but not limited to stationary, publications, promotional items, advertisements, apparel, and signage.

The CSUSB Athletics logo should be clearly displayed on all visual communications. It may not be incorporated into or combined with any other mark, symbol, or graphic to create a new mark. The logo should be used only for university-approved purposes and cannot be altered in any way.