What is Research? 1
Princibles in Practice 2 What is Research ? Charlie Thursfield 1800689
What is Research? 2
Contents
05
How do I Reseach?
28
Infographic
48
Fields of Design
66
Broadsheet Design
96
Book Design
100
Evaluation
3
Page set up
IBM Plex mono Thin IBM Plex mono Thin Italic IBM Plex mono Extra Light IBM Plex mono Extra Light Italic IBM Plex mono Light IBM Plex mono Light Italic IBM Plex mono Regular IBM Plex mono Italic IBM Plex mono Text IBM Plex mono Text Italic IBM Plex mono Medium IBM Plex mono Medium Italic IBM Plex mono Semibold IBM Plex mono Semibold Italic IBM Plex mono Bold IBM Plex mono Bold Italic 4
Body - IBM Plex Mono 10pt Regular
Large quote - IBM Plex Mono 12pt Italic
Title - IBM Plex Mono 18pt Bold
I chose to use IBM Plex Mono and its variations for my book design becasue I think it reflects my reseach subject (digital era). I like that the typeface has a modern feel and can be easily read at smaller pt sizes. Also in larger pt sizes I think it has display options.
5
How do I Research? 6
My Research Process
I start my reseach by thinking and noting any previous knowledge that I have on the subject area in the form of lists. [procrastinate] The next step of my reseach is to do background exploration into the subject, starting on the internet and generic books. Following background reseach I then collate the information that I have gathered into brief lists allowing for more directed reseach to be undertook. [procrastinate] From information gathered previously I then do more detailed reseach into specific catagories or ideas. Still using the internet as the main source, I also make use of libary sources such as books and jounals.Further sources I use to reseach include documentaries such as ted talks. [procrastinate] WCollecting the information I generally use lists and mindmaps to show my information before formatting my work into an appropriate format.
7
Qualitati ve Quantitat iv
Diagrams
s
Doodle
a
Dat
Secondary Imigery t
os
n Ow
o Ph
col
P
Photos
How to
Compa
Res s
lyi
/Ana rison
8
M
Lists
n
io vat
er
Obs
on
ti lec
e ve
Mindmaps
s
Books/Journals
Recordings
Previous
Knowledg
e
seach?
ces Libary Sour Serveys/ e Questionair
Where to Data bases
Galleries/Museums Reliable Online Sources 9
How do I Research ?
The majority of my research is conducted on the internet and in particular my laptop. Despite the obvious arguments against using the internet, I think there are so many advantages of using it, in particular for back ground research, the internet can save a lot of time. There are also particular websites such as ‘creative bloq’ that I always refer back to. Particularly as my research aims become directed I use books and jounals from the library. During a project I also think it is greatly beneficial to go and see an exhibition or visit a gallery. I think an unused research resource is simply gathering knowledge from people, in particular experts and in the field.
10
Where Do I Research ?
Whilst researching I work most in the library becasue there is access to a vast amount of resources such as books and jounals. The libary also provides a more social form or research. During a reseach task I also spend time in the studio, although I dont always find this to be the most productive area to work. I think I work most productivly at home becasue of the lack of distractions. When at home I usually sit at the kitchen tabel or in the study. Occasionally I go to coffee shops to conduct light reseach and reading.
11
My Research Habits
I generally prefer not to work in absolute silence and enjoy listening to music. Currently my favourite artist to listen to whilst working is “easy life�. I think maybe because I like all the songs and know them well I am not distracted. Sometimes when I am reading something detailed or complex I need the silence to concentrate. Occasionaly I also turn my noice cancelling headphones on with out playing any music. When making notes I like to use a fine liner between 0.3 and 0.7. Anything too small I cant write fast enough and anything larger makes my hadwriting too chunky. The amount of procrastiation depends on a lot of things. Primerally if I am with a big group I tend to procrastinate more, however even when working alone by focus can waver. My main forms of procrastination envolve youtube, chatting and deciding that I need another coffee.
12
Primary vs Secondary
Primary Research refers to reseach that is directly conducted by the reseacher, gathering your own data and knowledge. Secondary Research can be thought of as the analysis and interpretation of primary data. Within my own reseach process I do significantly more Secondary Research compared to Primary Research. I think this is partly because secondary research is more easily accessable, I also think for some projects primary research is not vital. In future I aim to even out the ratio of of Primary and Secondary research I do.
Primary
Secondary
13
My Workspace
I dont have a particular workspace, more so a collection of work objects. Including, my laptop, a notebook with fineliners, some books based on the subject and a cup of coffee. Possilby also my headphones if I cant play music outloud. I work most in the libary and in the studio, but also take my laptop to do work at coffee shops. When at home I either work in the kitchen or at my desk in my room. The bitmapped vector representation of my workspace is idealist as my work area is oftern more manic.
14
15
16
17
Animation for Workspace
I also produced a short animation for my work space showing the collection of objects I use whilst working. The objects include various book, a notebook, coffee cup, laptop and programes in use, and the albumn cover for easy life. The curser moves around the screen dragging each item on individually to sit in view. The computor programmes sink into the comutor screen and the books collect on top of each other. The easy life albumn plays in the background. I think my animation is quite effective and does represent how I work, gathering all the resources I need together. The animation itself could be sharper and more fluid between. The animation shows my workspace in a more playful style than my previous 2d greyscale vector workspace.
18
19
Research in Graphic Design
I think the reasons for design research somewhat change depending on your level of design, however I dont think reseach ever becomes less important. In first year degree level I think the research process guides you towards the discovery of possibilities and answers through primary and secondary reseach. For certain projects and tasks you may be reseaching towards a specific goal or answer. I think research can help generate new ideas and add context to your previous thoughts. A strong reason for reseach in design is to add context to your work. I think the idea of context is very important and can come in many different forms- Social, technical, enviromental, political, economic. “The designer does not begin with some preconcieved idea. Rather the idea is the result of careful study and observation, and the design a product of that idea.� Paul Rand (Eugen Esanu, 2018) I chose this quote by Paul Rand becasue I think it emphasises the importance for observation when reseaching and how this then leads to ideas.
20
“The designer does not begin with some preconcieved idea. Rather the idea is the result of careful study and observation, and the design a product of that idea.�
Paul Rand
21
Screen Printing
- Select a screen with at least 3/4 margin around artwork - Coat the screen with photosensitive emultion - Dry fully in drying cupboard and dont expose to light. - Expose Screen - place positive side up (right reading) - photocopies 85 light unites, black paper 30 unites - set time, close lid and turn on vacuum - When exposed, remove the screnn and wash both sides - Cover any areas not to be printed with tape (holes etc) - Dry with hair dryer - When dry mask around the frame with tape - Set up securely on priting table with clamps - Use artwork original on same sized printing paper, postion with tabs. - Ink= 25% print medium 75% acrylic. - Select squeegee big enough for print - Flood the frame whilst still up - Fix paper in place with table vacuum - Lower frame onto table - Use squeegee at 45-60 decrees - Keep registration with tabs - Pull ink towards you for print - Lift frame up to flood in opposite direction - If using another colour wash frame with sponge and soap - When finished with screen spra screen with power hose.
22
23
Screen Printing Results
For my screen print I used an image from a previous project that I then produced a line sketch from it to be screen printed. I wanted to block out the ? in colour and print it below the rest of the image so that the colour would come throught the line work. I chose this particular image of a man standing next to a question mark becasue I think it is reminiscent of myself at the start of any project. Questioning how to move on.
24
25
Bitmap Tutorial
- Halftone - vector based, different aesthetic - always b+w - bmp file - pop art style - can tint in any colour - Duotone - 2 colours - get image - convert to b+w (image - mode - greyscale) - change the levels (image - mode - levels) - save as eps file - Bitmap - convert to greyscale - image - mode - bitmap - output=600 (closest to image) - halftone scree - frequency = 100 - angle = 10 - round - save as bmp file - Place bitmap in indesign - change colour in swatches panel - select the container to bg colour Haveing learnt to bitmap I have then edited photos previously in the book.
26
For my Trial bitmap I used an image from the ‘Joker’ having seen the film the day before.
27
Infographic
28
Infographic Introduction
An infographic can be described as a visual representation of information and data. I think the aim of an infographic should be to show data in a clear and easily understood form. And also have a interesting visual alongside. My infographic will be about my reseach process and how I approuch my research in projects. I aim for my infographic to clean and clear. For inspiration for my own infographic I will look at leading designers in the data representation field of design, including David McCandless.
29
David McCandless:
Information is beautiful is a website David McCandless who has also written selling infographic books.The website constantly updating infographics on a different topics.
founded by two best offers huge number of
“Information is beautiful is dedicated to helping you make clearer more informed decisions about the world” (McCandless, 2007-2020) Having not previously looked at infographics in detail I find it really interesting investicating the work of David McCandless. I think the collection of work on the website fully fit the intention of making information beautiful. The ‘Colours In Culture’ infographic by David McCandless and his team I think works successfully on to levels. As a visually interesting piece of graphic design, with a lot of colour and movement. Furthermore an informative piece of design. Despite being firstly hard to interpret I think the circular design of the infographic works well.
30
Colours In Culture
(McCandless,2007-2020)
31
Design by Soap
DesignBySoap was formed in 2010 and was the Uk’s first specialist information design agency. The Design by Soap (DBS) tag line, that sits underneith the logo says “Data Design and Storytelling”. I think it is really interesting comparing the information design by David McCandless and Design by Soap. The first difference I noticed was the strong pictorial base of many of the DBS infographics. This is very different to David McCandless whose infographcs are purely based on the data, and it is the connections between the data that create a visual design. I think it is also very interesting comparing the aims and what the infographics represent. The DBS infographics generally represent the data from a single company or smaller catagory. McCandless’s infographics are more broad and represent more sparce data analyisis. I think the information links closely to how it is dispalyed and maybe explains the difference in style between the two infographic designers.
32
GE Oil and Gas
DesignbySoap (2010)
33
Initial Ideas
Where I work/reseach
Music
-
- Easylife - Postmalone - Nothing but Theives
Studio Library Home Coffee shop On the train
How do I reserch -
Internet Books Magazines Jounals Observation Documentaries Talks Opinion
Research Tools -
Mind maps Lists Drawings Diagrams Photographs
34
Procrastionation -
BBC sport End SNS Talk to Friends
Having looked at the contrasting styles of David McCandless and Design by Soap I think I will aim for my infographic to be somewhat a blend of the two styles. I like the intricacy displayed in much of the David McCandless work, however I think for the amount of information a more pictorial or icon based approuch might be more appropriate. I think the base of my infographic design will come from ‘where’ and ‘how’ I reseach but would also like to include some of the smaller details. I think a skale or time element should also be included.
35
Percentage Icon
1%
36
Copy by -3.6°
21%
37
First trials
Where do I work
Library
Studio
Home
Coffee shop
When reseaching my prefered place of work is the library. The libary has a good working atmosphere that isnt completely silent. You also have access to all the library rescources and books. The other benefit of the libary is the high amount of shared information, whilst working with others. The libary is my no1 place to reseach.
Reseaching and doing work in the studio also comes with the great benefit of shared information. I work in the studio when I have more practical reseach to carry out. I always sit in the same place in studio and oftern use my headphones to cancel out the background noice.
I find working at home to be almost entirely different work atmosphere compared to the studio and library. Despite there being less destractions, I find myself getting more destracted. I have quite a good collection of design related books and magazines which can be helpful when reseaching at home.
Occasionally I choose to work and reseach in coffee shops and cafes. This again is a very different atmosphere and if I want to get work done I have to be on my own. The coffee shop is a good place for watching documentaries and making notes. My favourite coffee shop is cafe nero becasue the cappuccino isnt too sweet and theres a lot of space to put your laptop down.
For my first infographic trail I tried to use simple 2d and 3d shapes as a base for the information about ‘where I work’ and ‘how I reseach’. I have also tried to encorperate the use of Iconography and represented importance with simple numbering systems.
38
How do I Research
I think the Internet makes up at least 40% of my reseach. Although this may be frowned upon I think I use the Internet quite well and have partiular websites that I use oftern. These include “its nice that” “the tate” and “creative bloq”. I also think the internet is perhaps more time efficient than visiting galleries and trying to find specific pages in books.
I am using books and jounals progressivly more in my reseach tasks. I tend to use books with more precise research tasks or having found more exact things to research having completed genric reseach on the internet. I think the older books or editions of magazines give the more interesting information. Books account for roughly 25% of my reseach.
I think observation is a very important part of my reseach and strongly links to anaylsis. Observation can also work across many different platforms, the interent, books, galleries, your own work. I aim to vist at least one gallery per reseach task and observe related media.
Asking people I think is a resource that I could use more whilst reseaching. Even though people may not be able to supply exact information they can definatly fuel ideas and further subjects to reseach. Peoples opionion are key when reviewing practical reseach.
39
Analysis and progression
I dont think that my first trial wasn’t very effective. The large use of text is unnecessary and I think distracts from the infographic itself. Described as an ‘essay infographic’ by my tutor. Moving forward I will try to create more intricate designes where text is less necessary in displaying data. I will still continue to use iconography as a base for my designes however I think some need adjusting.For example my original internet icon was very generic. I think using more intricate designes I will be also be able to include more information. the use of time scale was something made aware during a review.
40
41
0
25 Time Spent Productivity Procrastination Resources
42
50
75
100
Analysis and progression
Experimenting with different shapes and styles of infographic I think I like a simple aesthetic that perhpas isnt as visually interesting as it could be, but instead displays the data clearly. I have also decided to concentrate on just a few pieces of information as to keep the design simple and not overly complicated. I think I will concentrate on the two main areas, where I work and the main resources I use to research. This will allow me to use one key and hopefully maintain simplicity in my infographic. I will aslo include a time chart to show how my reseach patterns change over a project.
43
Elements of Design
Research
Experimentation
Week 10
Libary
Home
Studio
Coffee shop
Internet
Books
Observation
People
44
Time Spent
Productivity
Procrastination
The first section of my infographic design will show my patten of reseach and of experimentation throughout a 10 week project. The second section shows the main areas of where and how I work/reseach. Both parts of the bar graph are broken into, ‘time spent’, ‘productivity’ and ‘procrastination’.
45
Final Infographic
For my final infographic desing I have included two bar graphs. The first of which shows the amount of time spent and the levels of productivity and procrastiation for the areas I work at during a project. The second bar chart follows the same parameters but instead of representing where I work, the bars represent my most used research tools. I think keeping one key for the two bar graphs reduces the clutter in the design. The line graph shown in my infographic represents the pattern of reseach and experimentation throughout a 10 week project. I have emphasised certain areas that I think are important with circles and added annotations. The final part of the design is a circular diagram representing the percentage of my research that is primary and that is secondary. Despite this not being a vital piece of information, I think it is important as it shows an important style of my reseach. The ratio between primary and secondary is something I aim to improve in future projects.
46
How Do I Research
Libary
Home
Studio
Coffee shop
Internet
Books
Observation
People
Primary
The peak of my reseach in a 10 week project occurs in the 2nd and 3rd week. When I have a grasp on the task and a direction to go down.
Secondary In the middle period of the project there is a switch from research to experimentation.
At the end of a project both reseach and experimentation decline as I work towards final outcomes.
Research
Experimentation
Week 10
Time Spent
47
Productivity
Procrastination
Fields of Design
48
What are design fields?
With in Graphic Design there are different categories known as fields which represent different aspects of graphic design. These fields of design can then be broken down further into more specific groups. The design fields are also infulenced by specific design era’s or concepts e.g the bauhaus.
49
My fields of research
I have chosen Motion Graphics and in particular Kinetic Typography as my field of design to reseach. Despite ‘kinetic typography’ being a modern term with strong links to the digital era, there is also evidence of kinetic typography before the invention of computors. Most notably the work of Saul Bass and his title sequences. My fields of design reseach go from graphic design, to Motion graphics, to Kinetic typography and back to the digital era. Motion graphic takes graphic design that would otherwise be static and adds motion and movement. Distinguishing itself from animation as it doesnt usually follow a direct narrative. Kinetic Typography refers to typography that is animated and given movement. The same concept as motion graphics, but directly relating to typography. Influencial Designers from motion graphics Norman Mclaren, Saul Bass, Martin Lambie-Nairn, Elastic Design Studio
50
51
Fields of Design motion graphic
In responce to my chosen areas of design I created a simple motion graphic to show the cycle of my fields of design. I used the time expression so the inner ring spins twice as fast as the outer ring.
52
53
The Digital Era
The Digital Era of design refers to the period of time from the 1980s to the present day where ditital design on computers became predominant. Started by Apples release of ‘Macpaint’ (Megs 2005) Software in 1984. Unitl the 20th century the practice of graphic design was all completed by hand. Layouts composed on paper and type set with a letter press. Throughout the 1980’s and early 90’s there was rapid advances in computor hardware and software. This has resulted in the graphic design industry moving predominantly to the computor and digital design. Following Macpaint and the vast increase in home computing, Adboe Photoshop was first released in the “1990s” (Ellis,2018). This new brand of photo manipulation created a whole new subcategory of design, blending illustration and photography. The new brand of digital design had particular impact on typographpy and the expected roll of a graphic designer. With digital type the process “of typesetting and pre-press production” (Renée,2011)was now the responsibility of the graphic design.
54
‘Macpaint’ (Megs 2005)
55
Motion Graphics
Motion graphic takes graphic design that would otherwise be static and adds motion and movement. Distinguishing itself from animation as it doesnt usually follow a direct narrative. The development of motion graphics has resulted in a new aspect of branding and logo design. Despite the connections to the digital era, evidence of Motion Graphics can be seen before the mass use of computor design.
56
Kinetic Typography
Kinectic Typography applies the same principle as Motion Graphics but directily involves the use of adding motion to otherwise static typography. The technique has very close links to the digital era and inparticular the mass creation of websites. Kinetic Typography can be very effective in creating tone and adding emphasis to a design or animation. In the digital era the use of Kinetic Typography is common, because of this I think there is a clear distinction between the excellent and average. The origins of Kinetic Typograpny can also be seen before the digital era. Evidence of this can be seen in early Alfred Hitchcock film title sequences created by Saul Bass. Working mainly on After Effects I experimented with a variety of different Kinetic Typography Designs. My favourite of which involved the transition of the letter ‘Q’ between contrasting typefaces with a particle representation on either side.
57
58
59
Martin Lambie-Nairn
Martin Lambie-Nairn is a british graphic designer specialising in televison animations and advertising. Starting his career in the 1960s a “temporary holiday relief assistant graphic artist” (designindaba, 2007) for the bbc. With the rise of computer animations for televison in the 1980’s Martin Lambie-Nairn developed the revolutionary animated branding for channel 4. This brand identity has developed and changed, but is still noticable as Lambie-Nairn’s original design. I think it is the adaptivness of the channel 4 branding that makes it so strong. My interest in motion graphics and animation makes Martin Lambie-Nairn a very inspirational designer. I think whilst watching televison it can be easy to overlook the more subtle motion graphics. Reseaching Lambie Nairn shows how far motion graphics has developed, but also the basis from which early computor animation started. A notible quote describing how Lambie-Nairn has a philosophy to make “complicated things simple” (designindaba, 2007) I think is shown in his early channel 4 work. Martin Lambie-Nairn is currently the creative director of his own company “Lambie-Nairn” and works as a designer and creative consultant.
60
Simple breakdown of 4 inspired by Martin Lambine- Nairn channel 4 motion graphic.
61
62
“Saul Bass at his desk. Photo by Steve Banks” (The Academy, 2015)
63
Saul Bass - Psycho title sequence
Psycho is a film from the 1960’s directed and produced by Alfred Hitchcock and based on the 1959 novel by Robert Bloch. The tital sequence for Psycho was created by Saul Bass and is one of Bass’s most visually dynamic title sequences. Bold grey horizontal lines slide agross the viewing frame, revieling a severed all caps bold typeface that is not vertically aligned. The constant misalignment of elements represents the mentality of main character Norman Bates. As the film progresses it is evedent that the grey lines also represent the first scene of the film. An arial shot of windows that are partialy closed by venitian blinds. I think Saul Bass’s title sequence for Psycho is very effective and is particularly interesting as a piece of early kinetic typography. With modern technologies it may be easy to create similar effects, although I think the physically moving type is perhaps more attributed to the film itself and has a level of authenticity.
64
(The Academy, 2015)
65
Broadsheet Design 66
The broadsheet that I will be designing will be in A2 format and fold down into a smaller presentation form. On the first side of the broadsheet there will be information about ‘How I reseach’ and on the 2nd side will be my fields of design research. I aim to create layouts that are visually interesting and have a good balance of text and image. I think the first side of the broadsheet will be more challenging as there is more information to include. Using the folds I will try to create a document that can be opend from both sides.
67
Invision Inspiration Broadsheet design
68
https://charliet282213.invisionapp.com/board/ Broadsheet-ck800yswg2xcy0yw03btfv1bu?v=JxxgTH%2B%2FnP Drulu0NMgItQ%3D%3D&linkshare=urlcopied
69
Broadsheet Folds
70
Creating small mock up folds with A4 paper helped me to visulise how my broadsheeds folds will work and where I should focus the emphasis of my design.
71
Broadsheet Design
Using example material I produced lots of thumbnail sketches which showed a variety of different layouts and designs. Creating the thumbnail sketches was a quick and simple task that really helped me to engage with how the broadsheet would work and showed me different layout styles that I might want to develop.
72
73
The Grid
74
I decided to use a modular grid layout for my broadsheet because I think it presents a lot of layout options and will hopefully enable me to create a modern style broadsheet. I have chosen to keep the folds simple, with 2 vertical folds creating 3 pannels. This allows me to have the back and front of the folded broadsheet as covers, allowing the braodsheet to be viewed from either side. I may add a further 2 horizontal folds, maintaining the visible covers. Using my folds the broadsheet will effectivly be split into 9 rectangular segments. Each 3 by 4 on my modualr grid.
75
Side A mock
76
Analysis and critique
Reviewing my first attempt at side A of my Broadsheet I think there are clear improvvements that can be made. Firstly I think the use of the bitmap images works well, however they need to be adjusted and used as more of a focus point as I think they are a little small. I think the inclusion of the iconography is good an d ties to the infographic nicely, however it was made clear to me on review that the icons are too big and should be made smaller. I think there is also an issue with the hierarchy of type and the use of columns makes the information hard to follow.
77
Side A further development
78
Analysis and critique
Developing side A of my broadsheet I experimented with a larger use of imigary in the form of my bitmapped workspace. I think this works well and provides a natural space for the body text to be placed. Still using 3 column text I think the hierarchy of information works better than before. Despite this I think I would like to use the typeography more creativly.
79
Side A Final Design
For my final design I made quite a few changes as I wanted to make the typogaphic element of the design stronger and the hiearchy more clear. To do this I enlarged the title and placed in the centre of the composition. I also decided to split the quote into two sections, this change means that the first half of the quote will be the folded down front cover. I decided to reduce the bitmapp image of my workspace to just include the open book as I thought this was most reminicent of my reseach. I also included the icons from my infographic in the lower right corner of the design. I think they make a nice link between the infographic and the broadsheet. Before submission I may make a few changes to try to balance the white space better.
80
81
82
I created quick mock ups of side A of my broadsheet. Using photos of my folds I overlayed images with opacity styles to remove the background. The mock ups are not a perfect representation of the folded broadsheet and because of the overlay the colours are not exactly representational. I think the style of mock up is quite authetic and does produce an idea of what the broadsheet might look like printed.
83
Side B
Having already selected a modular grid design and folds for the previous side I feel more confident in designing a broadsheet. I think side two also has the advantage of needing less information than the first side. For the second side of my broadsheet the information will be based off my fields of design research. The Digital Era and Kinetic Typeography. In response to the theme I will try to create a modern design and use elements reminiscent of kinetic typeography, including images from my own kinetic type experiments.
84
85
86
Kinetic Typography
For one of the main elements of my design I wanted to create a dynamic title that shows the effect of kinetic typography. Using distortion effects on photoshop I attempted to create movement in the title. I think it is a balance of showing the effect of movement, but also maintaining legibility. Using the distortion and pixelate effects on photoshop I think do create some movement and make the title more interesting. It is clear that some levels of distortion are too much and can make the type look warped. I think the light pixelation effect works nicely for the title however I think the more warped text looks good stand alone.
87
88
89
Side B Mock
90
Analysis and critique
I like the use of the pixelated title and the top of my initial design and I think the blue and white contast works well. I also think the large white graphic of my kinetic type balances the broadsheet. The body text I think appears a little out of place and dosnt fit witht he aesthetic of the the rest of the layout. Stacking the type in 3 columns above the lower image may result in a closer balance, however there may also be excess white space left.
91
Side B Final Design
For the final design of side B for my broadsheet I deicided to keep the bold use of typography at the top of the compostion, using a pixelated effect to show movement. Making changes from my previous designs I set the body type on top of the main image. I think the three columned text creates a nice off symmetry. I filled the blank space on the left of the design with imigary from my fields of design. I also considered placing frames from my motion graphic.
92
93
94
95
Book Design
96
Book Design
The design of the book took a lot of experimentation and went through changes as it was produced. Previously starting with a more complex grid system and 3 columns of type. A major change in my book was the inclusion of the very large whole page titles at the beggining of each section. I think creates more balance in the book and makes it easier to navigate.
97
98
Page comparisons to show how the style and layout of my book has changed. In particular the use of type I think has evolved. Using a single column of text I think looks more modern and is easier to read.
99
Evaluation
100
Project Evaluation
Initially I found the concept of a ‘research’ project about ‘research’ hard to get my head around and stuggled to fully understand the aims. I think the self anaylis task helped me to understand the focus of the project better and investigating my own research methods showed how my own research style may imporove or change in the future. I struggled to gain any early tracktion with my infographic design as I think I was thinking too hard about the end result and not fully embrasing the data gathering. I think eventually I came to quite successful outcome and I am pleased that I kept a more simple aesthetic and the information is clear. If doing another infographic project I think there are potentially a lot more avenues for exploration. I think I learnt the most during the broadsheet section of this project. Creating a folded a2 document with a large amount of necessary information was a challenge. Experimenting with different grid formats and type hierarchys was interesting and the element of it being a folded document influenced my design ideas. Overall I am happy with both sides of my broadsheet although I think the ‘Fields of design’ side is better layed out.
101
Bibliography
Cann, M (2018) The 8 types of graphic design. At: https://99designs.co.uk/blog/tips/types-of-graphic-design/ (Accessed on 19.03.2020) Calde, S (unknown) Design research: why you need it. At: https://www.cooper.com/journal/2008/05/design_research_why_you_ need_i/ (Accessed on 14.03.2020) DesignbySoap (2010) DesignbySoap. At:https://www.designbysoap.com/ about (Accessed on 24.03.2020) Ellis, M (2019) Motion graphics vs animation: what’s the difference? At: https://99designs.co.uk/blog/video-animation/ motion-graphics-vs-animation/ (Accessed on 22.03.2020) Ellis, M. (2018) A brief history of graphic design. At: https://99designs.co.uk/blog/design-history-movements/historygraphic-design/ (Accessed on 14.03.2020) Eugen Esanu (2018) 35 Quotes on Design That Will Fuel Up Your Creativity [online blog] At: https://blog.prototypr.io/35quotes-on-design-that-will-fuel-up-your-creativity-15060f732f1 (Accessed on 13.03.2020)
102
Friedlander,J (2011) My Monospaced Life. At: https://www.thebookdesigner.com/2011/06/my-monospaced-life/ (Accessed on 4/04/2020) Freach, J (2011) The Art of Design Research (and why it matters). At: https://www.theatlantic.com/entertainment/archive/2011/05/theart-of-design-research-and-why-it-matters/239561/ (Accessed on 19.03.2020) Harmer,T (2018) Creating infographics in illustrator: 10 top tips. At:https://www.creativebloq.com/advice/creating-infographics-inillustrator-10-top-tips (Accessed on 16.03.2020) Kumah,C (2015) A Comparative study of the use of the library and the internet sources. At: https://digitalcommons.unl.edu/cgi/ viewcontent.cgi?article=3473&context=libphilprac (Accessed on 2/042020) Lambie-Nairn, M. (1997) Brand identity for television : with knobs on. London. Phaidon. McCandless,D (2007-2020) Information is beautiful. At: https:// informationisbeautiful.net/about/ (Accessed on 11.03.2020) Megs,P (2005) Graphic Design: The digital revolution.At:https:// www.britannica.com/art/graphic-design/The-digital-revolution (Accessed on 16.03.2020) Radatz, B (2011) Art of the Title At: https://www.artofthetitle.com/title/psycho/ (Accessed on 17.03.2020)
103
RenĂŠe C. T. (2011) Digital. At: https://visualartsdepartment.wordpress.com/digital/ (Accessed on 15.03.2020) The Academy (2015). Saul Bass on his approach to designing title sequences. At: https://medium.com/art-science/saul-basson-his-approach-to-designing-movie-title-sequences-47fd537c457b (Accessed on 24.03.2020) Unkown (2007) Martin Lambie-Nairn. At: https://www.designindaba. com/profiles/martin-lambie-nairn (Accessed on 26.02.2020) Unknow (2020) A Selection of Quotes. At:https://www.paulrand. design/writing/quotes.html (Accessed on 23.03.2020)
104
105
End
106
Princibles in Practice 2 What is Reseach ? Charlie Thursfield 1800689