(Including Supplementary Data) No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment, which must be made by the user of the report.
No. NEC/06-07
BUSINESS PUBLICATION CIRCULATION STATEMENT FOR THE 6 MONTH PERIOD ENDED JUNE 2007
Two Corporate Drive, Ninth Floor Shelton, CT 06484-6259 Phone: +1 203.447.2800 Fax: +1 203.447.2900 www.bpaww.com A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprising media owners, advertising agencies and advertisers. Spanning 25 countries, BPA serves more than 2,000 B-to-B publications and 500 consumer magazines, plus newspapers, events, Web sites, email newsletters, databases, wireless and other advertisersupported media—as well as more than 2,600 advertiser and agency members.
Reed Business Information 225 Wyman Street Waltham, MA 02451-1209 Ph: (781) 734-8501 www.logisticsmgmt.com
Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.
Official Publication of: None Established: 1962 Issues Per Year: 12 FIELD SERVED LOGISTICS MANAGEMENT serves those in the field of logistics who are involved in Logistics Management, Traffic, Transportation/Distribution, Import/Export/International Shipping, Fleet Operations, Site Selection, Warehousing/DC Management and/or Inventory/Materials Control. This includes manufacturing and non-manufacturing industries as shown in Paragraph 3a. DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are Executive & Senior Supply Chain Management; Logistics, Distribution, Operations Management; and Traffic, Transportation & Operations Specialist/Analyst/Administrator as described in Paragraph 3a herein. Qualified recipients also recommend, specify, buy, approve, or lease logistics/ transportation services, equipment and technology. PURPOSE Included herein is an analysis of multiple job functions performed by qualified recipients. Also included is an analysis of the logistics/transportation services, equipment and technology which qualified recipients recommend, specify, buy, approve, or lease.
AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD
Copies
Other Paid Circulation____________
487
Advertiser and Agency ___________
1,614
Rotated or Occasional ___________
-
Total Qualified
Qualified Non-Paid
Qualified Paid
QUALIFIED CIRCULATION
Copies
Percent
Copies
Percent
Copies
Percent
Individual ______________________
77,035
100.0
77,035
100.0
-
-
Sponsored Individually Addressed__
-
-
-
-
-
-
Membership Benefit _____________
-
-
-
-
-
-
Allocated for Trade Shows and Conventions ______________
417
Multi-Copy Same Addressee ______
-
-
-
-
-
-
All Other_______________________
1,051
Single Copy Sales _______________
-
-
-
-
-
-
TOTAL
3,569
TOTAL QUALIFIED CIRCULATION
77,035
100.0
77,035
100.0
-
-
2. QUALIFIED CIRCULATION BY ISSUES WITH REMOVALS AND ADDITIONS FOR PERIOD
2007 Issue
Number Number Removed Added
Print Version Only (A)
Digital Version Only (B)
Qualified Qualified Total Non-Paid Paid Qualified
2007 Issue
Number Number Removed Added
Print Version Only (A)
Digital Version Only (B)
Qualified Qualified Total Non-Paid Paid Qualified
863
834
67,165
9,820
76,985
April __________
987
992
66,950
10,079
77,029
February_______
653
720
67,154
9,898
77,052
May __________
438
459
66,928
10,122
77,050
March_________
610
582
67,120
9,904
77,024
June __________
1,220
1,240
66,518
10,552
77,070
4,771
4,827
TOTAL
1
www.bpaww.com
Logistics Management / June 2007
January _______
Logistics Management / June 2007 SUPPLEMENTARY DATA FOR ISSUE OF MAY 2007 This is an analysis of the 77,050 or 100.0% of the recipients who recommend, specify, buy, approve or lease the following logistics/transportation services, equipment and technology (See questionnaire used to elicit this data). Since any one respondent may have checked more than one response, the totals for each of these should not be added together as the total may exceed the total circulation. These data are presented for statistical and marketing purposes only. Total respondents who recommend, specify, buy approve or lease logistics/ transportation services, equipment and technology
Logistics/Transportation Services, Equipment and Technology
Logistics/Transportation Services______________________________________________________
77,050
Percent
100.0
Truckload Motor Freight or LTL Motor Freight ____________________________________________
67,409
87.5
Truckload Motor Freight______________________________________________________________
59,497
77.2
LTL Motor Freight ___________________________________________________________________
59,395
77.1
Air Freight _________________________________________________________________________
50,947
66.1
Small Package Delivery Services ______________________________________________________
57,749
75.0
Freight Forwarding Services __________________________________________________________
38,009
49.3
3rd Party/Contract Logistics Services___________________________________________________
45,862
59.5
Expedited Freight Services ___________________________________________________________
40,686
52.8
Intermodal Services _________________________________________________________________
30,017
39.0
Rail Carriers _______________________________________________________________________
23,527
30.5
Ocean Freight ______________________________________________________________________
34,775
45.1
Port Selection ______________________________________________________________________
21,717
28.2
Van Lines _________________________________________________________________________
22,154
28.8
Public/Contract Warehousing _________________________________________________________
26,719
34.7
Dedicated/Leased Fleet Operations ____________________________________________________
19,689
25.6
Logistics/Transportation Equipment____________________________________________________
56,566
73.4
Trucks/Tractors ____________________________________________________________________
37,634
48.8
Trailers ___________________________________________________________________________
29,467
38.2
Lift Trucks _________________________________________________________________________
39,403
51.1
Warehouse Equipment ______________________________________________________________
44,908
58.3
Dock Equipment ____________________________________________________________________
29,132
37.8
Logistics/Transportation Technology ___________________________________________________
50,179
65.1
Auto ID Systems/Bar Coding/RFID _____________________________________________________
28,164
36.6
Supply Chain Software/Warehousing Management Systems/Transportation Management Software
44,997
58.4
Supply Chain Software ______________________________________________________________
29,716
38.6
Warehousing Management Systems ___________________________________________________
34,921
45.3
Transportation Management Software__________________________________________________
28,476
37.0
Communications/Tracking Equipment (Satellite & Cellular RF) ______________________________
24,739
32.1
TOTAL QUALIFIED CIRCULATION
77,050
100.0
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4
Logistics Management / June 2007 3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2007 Qualified Within
Qualification Source
1 year
2 year
3 year
Print Version Only (A)
TOTAL – Personal direct request from the recipient: __________________________________ a. Written ____________________________________________________________________ b. Telecommunication __________________________________________________________ c. Electronic __________________________________________________________________ II. TOTAL – Request from recipient’s company: ________________________________________ a. Written ____________________________________________________________________ b. Telecommunication __________________________________________________________ c. Electronic __________________________________________________________________ III. TOTAL – Membership Benefit: ____________________________________________________ a. Individual __________________________________________________________________ b. Organizational ______________________________________________________________ IV. TOTAL – Communication from recipient or recipient’s company (other than request): ______ a. Written ____________________________________________________________________ b. Telecommunication __________________________________________________________ c. Electronic __________________________________________________________________ V. TOTAL – Sources other than above (listed alphabetically): _____________________________ Association rosters and directories _______________________________________________ Business directories ___________________________________________________________ Independent field reports _______________________________________________________ Licensees – National, State or Local Government ___________________________________ Manufacturer’s, distributor’s and wholesaler’s lists __________________________________ Other sources _________________________________________________________________ VI. TOTAL – Single Copy Sales: ______________________________________________________ TOTAL QUALIFIED CIRCULATION PERCENT
64,071 10,427 24,719 28,925 64,071 83.2
12,979 1,552 6,123 5,304 12,979 16.8
-
66,928 11,658 28,360 26,910 66,928 86.9
I.
3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2007 Print Version Only Digital Version Only MAILING ADDRESS (A) (B) Individuals by name and title and/or function ________ Individuals by name only __________________________ Titles or functions only ___________________________ Company names only ____________________________ Multi-Copy Same Addressee copies _________________ Single Copy Sales ________________________________ TOTAL QUALIFIED CIRCULATION
66,928 66,928
Qualified Non-Paid
Digital Version Only (B) 10,122 321 2,482 7,319 10,122 13.1
Qualified Paid
10,122 10,122
Qualified Non-Paid
Qualified Paid
Total Qualified
Percent
77,050 11,979 30,842 34,229 77,050 100.0
100.0 15.6 40.0 44.4 100.0 -
Total Qualified
Percent
77,050 77,050
100.0 100.0
4. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2007 State & Zip Code 039-049 Maine_______ 030-038 New Hampshire 050-059 Vermont_____ 010-027 Massachusetts 028-029 Rhode Island _ 060-069 Connecticut __ NEW ENGLAND 100-149 New York ____ 070-089 New Jersey __ 150-196 Pennsylvania_ MIDDLE ATLANTIC 430-459 Ohio ________ 460-479 Indiana _____ 600-629 Illinois ______ 480-499 Michigan ____ 530-549 Wisconsin ___ EAST NO. CENTRAL 550-567 Minnesota ___ 500-528 Iowa ________ 630-658 Missouri_____ 580-588 North Dakota_ 570-577 South Dakota 680-693 Nebraska____ 660-679 Kansas _____ WEST NO. CENTRAL 197-199 Delaware ____ 206-219 Maryland ____ 200-205 Washington, DC 220-246 Virginia______ 247-268 West Virginia _ 270-289 North Carolina 290-299 South Carolina 300-319 Georgia _____ 320-349 Florida ______ SOUTH ATLANTIC
Print Version Only (A)
Digital Version Only (B)
253 333 160 1,711 294 1,006 3,757 3,497 2,748 3,879 10,124 3,873 1,705 4,535 2,500 2,324 14,937 1,703 852 1,483 179 168 497 697 5,579 164 838 70 1,367 228 2,225 1,013 2,286 2,800 10,991
30 39 15 194 25 95 398 346 282 376 1,004 373 183 466 258 263 1,543 201 107 168 18 22 52 68 636 19 93 16 155 16 253 109 255 325 1,241
Qualified Qualified Non-Paid Paid
Total Qualified 283 372 175 1,905 319 1,101 4,155 3,843 3,030 4,255 11,128 4,246 1,888 5,001 2,758 2,587 16,480 1,904 959 1,651 197 190 549 765 6,215 183 931 86 1,522 244 2,478 1,122 2,541 3,125 12,232
Percent
Print Version Only (A)
Digital Version Only (B)
400-427 Kentucky ____ 370-385 Tennessee___ 350-369 Alabama ____ 386-397 Mississippi __ EAST SO. CENTRAL 716-729 Arkansas ____ 700-714 Louisiana____ 730-749 Oklahoma ___ 750-799 Texas _______ WEST SO. CENTRAL 590-599 Montana ____ 832-838 Idaho _______ 820-831 Wyoming ____ 800-816 Colorado ____ 870-884 New Mexico__ 850-865 Arizona _____ 840-847 Utah ________ 889-898 Nevada _____ MOUNTAIN 995-999 Alaska ______ 980-994 Washington __ 970-979 Oregon______ 900-961 California____ 967-968 Hawaii ______ PACIFIC UNITED STATES 969 & 004-009 U.S. Territories _______ Canada _____________ Mexico ______________ Other International ___ APO/FPO ___________
1,011 1,652 859 385 3,907 555 392 549 4,556 6,052 122 242 55 848 167 738 551 267 2,990 88 1,008 697 6,432 159 8,384 66,721
103 164 72 44 383 57 38 69 643 807 14 24 4 104 23 105 67 31 372 11 142 82 801 16 1,052 7,436
1,114 1,816 931 429 4,290 612 430 618 5,199 6,859 136 266 59 952 190 843 618 298 3,362 99 1,150 779 7,233 175 9,436 74,157
175 32
38 556 39 2,050 3
213 556 39 2,050 35
TOTALS
66,928
10,122
77,050
State & Zip Code
5.4
14.4
21.4
8.1
15.9
5
Qualified Qualified Non-Paid Paid
Total Qualified
Percent
5.6
8.9
4.3
12.2 96.2
100.0
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Logistics Management / June 2007 QUESTIONAIRE USED BY PUBLICATION TO ELICIT SUPPLEMENTARY DATA.
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6
Logistics Management / June 2007 9. FIVE CALENDAR YEAR ANALYSIS: AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS Audited Data Total Audit Average Qualified: Qualified Non-Paid: Print Only _______________ Digital Only______________ Print & Digital (Unduplicated) Qualified Paid: Print Only _______________ Digital Only______________ Print & Digital (Unduplicated) Post Expire Copies included in Paid Circulation: _________ Average Annual Order Price: _
Audited Data
Audited Data
Audited Data
10. PAID CIRCULATION DATA Circulation Claim
2003
2004
2005
2006
*2007
77,042 77,042
77,035 77,035
76,987 76,987
77,042 77,042 70,957 6,085 -
77,035 77,035 66,972 10,063 -
-
-
**NC **NC
**NC **NC
**NC **NC
**NC **NC
**NC **NC
**NC
Average Annual Subscription Order Price for the Period Required
12
Issues Per Year
**NC
All Single Copy Sales Prices for the Period
**NC
Renewal Rate of Paid Subscribers (Optional)
(includes promotional incentive value, if any)
11. ADDITIONAL DATA METHOD OF DISTRIBUTION All qualified circulation conforms to the field served and definition of a recipient's qualification, as reported. Print copies are distributed via postal services or other carriers. Recipients who request the digital versions are notified via email when the version is available. PARAGRAPHS 5 THROUGH 8 ARE NOT REQUIRED.
*NOTE: 2007 data is unaudited. **NC = None Claimed.
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD – PRINT VERSION ONLY Total Qualified
Qualified Non-Paid
Qualified Paid
QUALIFIED CIRCULATION
Copies
Percent
Copies
Percent
Copies
Percent
Individual______________________
66,972
100.0
66,972
100.0
-
-
Sponsored Individually Addressed__
-
-
-
-
-
-
Membership Benefit _____________
-
-
-
-
-
-
Multi-Copy Same Addressee ______
-
-
-
-
-
-
Single Copy Sales _______________
-
-
-
-
-
-
TOTAL QUALIFIED CIRCULATION
66,972
100.0
66,972
100.0
-
-
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD - DIGITAL VERSION ONLY Total Qualified
Qualified Non-Paid
Qualified Paid
QUALIFIED CIRCULATION
Copies
Percent
Copies
Percent
Copies
Percent
Individual______________________
10,063
100.0
10,063
100.0
-
-
Sponsored Individually Addressed__
-
-
-
-
-
-
Membership Benefit _____________
-
-
-
-
-
-
Multi-Copy Same Addressee ______
-
-
-
-
-
-
Single Copy Sales _______________
-
-
-
-
-
-
TOTAL QUALIFIED CIRCULATION
10,063
100.0
10,063
100.0
-
-
PUBLISHER’S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Brian Ceraolo, Publisher
Date signed
June 25, 2007
State
Massachusetts
County
Middlesex
Received by BPA Worldwide
June 25, 2007
Type
PSD
ID Number
L072Y0J7
Charles Tanner, Director of Audience Marketing (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited circulation statement has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.
Copyright 2007 BPA Worldwide. All rights reserved.
Recycled Paper
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4,853 1,510 3,817 4,706 2,715 1,445 5,246 3,489 3,522 2,078 950 2,882 1,028 5,295 43,536 8,062 4,286 12,701 4,185 4,280 33,514 77,050
Food, Beverage & Tobacco Manufacturing_________________________________________________ Textiles/Apparel Manufacturing _________________________________________________________ Paper/Printing Manufacturing ___________________________________________________________ Chemicals/Pharmaceuticals Manufacturing _______________________________________________ Plastics & Rubber Manufacturing ________________________________________________________ Primary Metals Manufacturing __________________________________________________________ Fabricated Metals Manufacturing ________________________________________________________ Industrial Machinery Manufacturing ______________________________________________________ Computers & Electronics Manufacturing __________________________________________________ Electrical Equipment Manufacturing______________________________________________________ Aerospace Manufacturing ______________________________________________________________ Automotive & Transportation Equipment Manufacturing _____________________________________ Furniture Manufacturing _______________________________________________________________ Other Manufacturing __________________________________________________________________ SUB-TOTAL MANUFACTURING Wholesale Trade ______________________________________________________________________ Retail Trade__________________________________________________________________________ 3rd Party Logistics Provider, Transportation/Warehousing Services ____________________________ Business/Consulting Services ___________________________________________________________ Other Non-Manufacturing ______________________________________________________________ SUB-TOTAL NON-MANUFACTURING TOTAL QUALIFIED CIRCULATION
6.3 2.0 5.0 6.1 3.5 1.9 6.8 4.5 4.6 2.7 1.2 3.7 1.3 6.9 56.5 10.5 5.6 16.5 5.4 5.5 43.5 100.0
PERCENT OF TOTAL
4,270 1,349 3,460 4,049 2,419 1,309 4,756 3,115 2,956 1,820 811 2,485 925 4,608 38,332 7,113 3,767 10,733 3,358 3,625 28,596 66,928
Print Version Only (A)
583 161 357 657 296 136 490 374 566 258 139 397 103 687 5,204 949 519 1,968 827 655 4,918 10,122
Digital Version Only (B)
4,853 1,510 3,817 4,706 2,715 1,445 5,246 3,489 3,522 2,078 950 2,882 1,028 5,295 43,536 8,062 4,286 12,701 4,185 4,280 33,514 77,050
Total respondents who recommend, specify, buy, approve, or lease logistics/ transportation services, equipment and technology
43,536 8,062 4,286 12,701 4,185 4,280 33,514 77,050
SUB-TOTAL MANUFACTURING
Wholesale Trade ________________________________________________________________________________ Retail Trade ____________________________________________________________________________________ 3rd Party Logistics Provider, Transportation/Warehousing Services ______________________________________ Business/Consulting Services _____________________________________________________________________ Other Non-Manufacturing_________________________________________________________________________
SUB-TOTAL NON-MANUFACTURING
TOTAL QUALIFIED CIRCULATION
2
4,853 1,510 3,817 4,706 2,715 1,445 5,246 3,489 3,522 2,078 950 2,882 1,028 5,295
Food, Beverage & Tobacco Manufacturing ___________________________________________________________ Textiles/Apparel Manufacturing ___________________________________________________________________ Paper/Printing Manufacturing _____________________________________________________________________ Chemicals/Pharmaceuticals Manufacturing _________________________________________________________ Plastics & Rubber Manufacturing __________________________________________________________________ Primary Metals Manufacturing_____________________________________________________________________ Fabricated Metals Manufacturing __________________________________________________________________ Industrial Machinery Manufacturing ________________________________________________________________ Computers & Electronics Manufacturing ____________________________________________________________ Electrical Equipment Manufacturing ________________________________________________________________ Aerospace Manufacturing ________________________________________________________________________ Automotive & Transportation Equipment Manufacturing _______________________________________________ Furniture Manufacturing _________________________________________________________________________ Other Manufacturing ____________________________________________________________________________
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TOTAL QUALIFIED
BUSINESS AND INDUSTRY
77,050
33,514
8,062 4,286 12,701 4,185 4,280
43,536
4,853 1,510 3,817 4,706 2,715 1,445 5,246 3,489 3,522 2,078 950 2,882 1,028 5,295
Total Number of Respondents Who Indicate That They Perform One or More Job Functions
SUPPLEMENTARY DATA FOR ISSUE OF MAY 2007 This is an analysis of the 77,050 or 100.0% of the recipients multiple job functions (See questionnaire used to elicit this data). Since any one respondent may have checked more than one response, the totals for each of these should not be added together as the total may exceed the total circulation. These data are presented for statistical and marketing purposes only.
70,517
31,028
7,361 3,959 12,111 3,778 3,819
39,489
4,531 1,392 3,467 4,316 2,468 1,335 4,710 3,056 3,207 1,839 849 2,623 944 4,752
Logistics Management, Traffic, Transportation/ Distribution
45,466
17,723
4,633 2,203 6,492 2,235 2,160
27,743
2,476 1,098 1,936 3,111 1,874 905 3,286 2,491 2,586 1,506 626 1,848 632 3,368
Import/Export/ International Shipping
1,268 381 833 907 612 394 1,604 894 962 433 144 500 267 1,118 10,317 2,902 1,307 4,426 2,538 1,073 12,246 22,563
23,758
11,699
2,859 1,537 4,755 1,197 1,351
12,059
1,823 392 1,125 1,219 779 456 1,592 822 785 396 216 723 382 1,349
Fleet Operations
3
23,405
10,617
2,704 1,433 3,691 1,576 1,213
12,788
1,655 442 1,107 1,414 886 475 1,644 921 1,102 505 250 737 318 1,332
Site Selection
Logistics Management / June 2007
47,490
21,285
5,853 2,861 7,753 2,367 2,451
26,205
3,293 1,009 2,574 2,931 1,839 808 2,957 1,797 2,114 1,132 455 1,601 644 3,051
Warehousing/DC Management
3,184 1,004 2,566 3,132 1,804 902 3,049 2,027 2,171 1,347 642 1,810 652 3,362 27,652 4,656 2,611 7,260 1,363 2,674 18,564 46,216
Logistics, Distribution, Operations Management (B)
www.bpaww.com
50,379
20,109
5,785 2,777 6,314 2,493 2,740
30,270
3,255 975 2,729 3,200 2,034 1,005 3,859 2,343 2,486 1,450 665 2,013 702 3,554
Inventory/ Materials Control
401 125 418 667 299 149 593 568 389 298 164 572 109 815 5,567 504 368 1,015 284 533 2,704 8,271
Traffic, Transportation & Operations Specialists/Analyst/ Administrator (C)
CLASSIFICATION BY TITLE (See Note 1)
Executive & Senior Supply Chain Management (A)
ANALYSIS OF MULTIPLE JOB FUNCTIONS
(B) Logistics, Distribution, Operations Management includes Directors, Managers and Supervisors in logistics, transportation, traffic, distribution, warehousing, operations, purchasing and other operating departments excluding sales. (C) Traffic, Transportation & Operations Specialists/Analyst/Administrator includes department-level titles in logistics, transportation, traffic, distribution, warehousing, operations, purchasing and other operating departments excluding sales.
Note 1- (A) Executive & Senior Supply Chain Management includes Chairmen, Presidents, Owners, and VPs of all divisions excluding sales.
TOTAL QUALIFIED
Logistics Management / June 2007
BUSINESS AND INDUSTRY
3a. BUSINESS/OCCUPATIONAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2007 This issue is –% or 18 copies above the average of the other 5 issues reported in Paragraph two.