What’s Big Bike Revival all about? Our Vison:
Helping unlock the joy of cycling
Our Mission: ‘Incentivising people to get back into cycling or begin with a
programme of free events that fix bikes, teach skills and lead rides’
The Big Bike Revival (BBR) is a behaviour change programme that aims to incentivise and inspire the large proportion of people who own bikes in England, but do not cycle, to start cycling. The intervention aims to unlock the potential for people to cycle again or for the first time, through a programme of events offered within a fixed period and all with a common focus. People are encouraged to participate in fun, social and inclusive events that present cycling as a practical, normalised and everyday activity. The BBR programme of events is delivered in partnership with a network of small, volunteerled organisations, which are rooted in local communities and working to tackle a range of local needs and challenges. The lived experience and expertise of community led groups enables BBR to successfully reach the target audience of people on low incomes, people from minority ethnic backgrounds, those not in work and those not meeting physical activity guidelines. Events and activities are free at the point of access and aim to engage the public and present opportunities for people to get their bike checked and fixed, learn about bike maintenance, brush up on cycle skills, and go on low mileage bikes rides to increase the confidence required to keep people on their bikes. Events are driven by the model that focuses on three elements:
Fixing bikes
–
Teaching skills -
Leading rides
Funded by the Department of Transport (DfT), Cycling UK is working to address a clear set of objectives and delivering BBR with an aim to:
• encourage people to cycle regularly • increase short cycling trips • improve the perception of cycle safety
Programme dates in 2019 The main intervention period runs from May until July. In addition, we ask participating organisation to offer a celebration ride in September or October to show Big Bike Revival attendees how to progress and keep cycling.
The main intervention FREE Events from
Saturday 5th May until
Saturday 27th July
Throughout the whole of
September & October Celebrate with a 5, 10 or 15 - mile led ride
Focus on progression routes We are keen to work with organisations who can offer the next steps to Big Bike Revival attendees, to keep them inspired and on their bikes. We recommend that organisations are prepared at events with a list of local cycling groups, to offer progression routes information to attendees.
Big Bike Revival: inspires returner & new cyclists
Community Cycle Clubs: sustains the inspiration
Grant funding spend We appreciate the dedication that participating organisations provide to deliver events that inspire returner cyclists and others to begin. In return for this commitment, we are able to offer small grants. Part of the application process is to submit a grant request alongside a proposed budget and defined list of purchasing requirements. Items purchased must be associated with the events plan delivered within the intervention period. To give an idea of the types of items that might be purchased, here are some examples:
Maintenance Costs • • •
Bike maintenance tools – to add to existing workshop kits Bike maintenance consumables - like brake pads, innertubes, brake cables Bike mechanic instructors - for training courses, workshops & Dr Bikes
Bike-ride Costs
• • • •
Skills and activities equipment – like cones, high-vis jackets and helmets Cycle instructors - for skills sessions and led-rides Specialist cycle activity providers Specialist activity equipment – like pump track hire
Fun & Social Costs • • •
Smoothie bike hire Cake, healthy snacks & refreshments Cycle related giveaways – like slap bands, snoods, bike bells, water bottles
Promotional costs • •
Local Facebook promotions Printed posters & flyers
Other costs • •
Volunteer and staff costs – in addition to the usual Room or venue hire
Our Support As the oldest cycling organisation in the United Kingdom, we offer over 140 years of experience in supporting cyclists as their champion. Whether its campaigning to governments to improve infrastructure or reaching out to individuals to encourage them to discover the joys of cycling, it’s our pleasure to support all cyclists whatever their journey looks like. Similarly, participating Big Bike Revival organisations can expect to receive a dedicated amount of support as indicated:
Access to professional training qualifications
Apply for a small grant to support the delivery of Big Bike Revival events
Access to our national network of over 60,000 members
Help to recruit volunteers and support their role
Partnering with the oldest cycling organisation in UK
Shared understanding of changing behaviour and sustaining cycling activity
Access to our expertise to help develop your local group and activities
FREE marketing materials to promote your events
A place on our website to promote your group
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Your agreement We believe in sharing the benefits and success of Big Bike Revival with you. Do achieve this you’ll need to agree certain tasks, mainly focusing around collecting data and demonstrating your commitment to signposting attendees locally to progression routes that keep them cycling.
Agree with us how many questionnaires you’ll collect
Return your questionnaires after EACH event
Ensure that questionnaires are posted on time and that our special envelopes are taken into a post office and signed for Demonstrate how attendees will be signposted to local next steps progression routes
Register your events on our website
Demonstrate your understanding of keeping data safe
Offer FREE events that meet the objectives of Big Bike Revival
Contact us If you want to know more or have any queries, please email: bigbikerevival@CyclingUK.org or phone 077 17 696 672. 5