2024 Holiday Planning & Trends

Page 1

PLANNING GUIDE

HOLIDAY 2024
3 ELEVATE YOUR SEASON Process Planning Floor Planning 2024 INSPIRATION Color Trends Holiday deLIGHTS Unexpected Twists Stack It Up Polished Paper PREPPING & PLANNING Celebrating Sustainability Material Guide Planning for Success 6 8 12 14 16 18 20 22 26 28 CONTENTS TABLE OF

ELEVATE YOUR SEASON

PLANNING OVERVIEW

Our Steps for Success

Define

• Ideation & Brainstorm

• Scope Defined

• Plan Developed

• Exploration & Concepting

1 2

Design

• Concept Selection

• Identify Elements

• Project Preliminary Quantities

• Target Budget Identified

• Define Ship-to Locations

Develop

• Renderings, Samples & Prototype Development

• Feedback & Revisions

• Final Design Approval

• Final Quotation Provided

• PO Due Date

• Production Begins

• Instructions & Store Support Developed

Deliver

• Kitting & Warehousing

• Logistics & Transit

• Arrival Target & Instore Date

• Delivery Locations Ship Confirmed

• Project Feedback & Archiving

7
4
3

FLOOR PLANNING

Make the Details Sparkle

CASHWRAP & SERVICE ZONES

Find a fresh approach to your holiday in-store, gift and ecomm packaging.

MERCHANDISING AREAS

Accentuate and highlight key items & top gift picks throughout the sales floor.

Ensure you have enough holiday packaging and supplies to last the whole season.

STOCKROOM STANDOUT DISPLAYS

Create a festive atmosphere at store entry or feature areas.

WINDOWS & EXTERIORS

Increase store traffic and tell your brand story through intriguing window displays.

9

2024 INSPIRATION

COLOR TRENDS

13

HOLIDAY deLIGHTS

Twinkles of light provide whimsical sparks to any holiday trim.

15

Unique materials, lush botanicals and pleasant surprises make an appearance in traditional holiday icons.

UNEXPECTED TWISTS

17

Boxes, bags and gifts stacked to the sky creating interesting shapes and merchandising opportunities.

STACK IT UP 19 Commemorate the year with CUSTOM BRANDED ORNAMENTS.

POLISHED PAPER

From alternative trees to recyclable packing, the more sustainable aspects of paper are on display in thoughtful, contemporary designs.

21

PREPPING & PLANNING

CELEBRATING SUSTAINABLITY

Building a holiday package that can be reused, adapted, and added to for years to come is a great way to minimize the environmental impact of your visual trim. Adding more or new ornamentation to a core package can lengthen the life span of holiday elements, reducing each holiday trim’s impact.

By creating bags and packaging that are durable enough for consumers to reuse and through thoughtful material choices we can provide a more sustainable solution this holiday season.

25 SUSTAINABLITY

MATERIAL GUIDE

The more consumers choose to reuse their bags for shopping and other activities, the more sustainable they become. Thoughtful, on-trend design and incentivizing reuse of bags are two ways to encourage reuse.

Paper

Cotton PPNW

RPET

Washable Paper

Natural Linen

Cork Mesh

Poly

EVA

TPU

Tyvek

Corrugate

Organza

Felt

Made of Recycled Material Material SUSTAINABLE MATERIAL
Can Be

SUSTAINABLE MATERIAL

Sustainable Materials

Material Features

SUSTAINABLE MATERIAL

Paper

Reusable Sustainable Sourcing Available Water/Soy Based Printing Available

• C1S Art Board

• Kraft

• Beater-Dyed

• PCW

• FSC

• Wood-free

• Corrugate

Plastic Woven

• PPNW

• PPW

• PET(virgin)

• RPET

Other

• Cotton

• Jute & Hemp

• Linen

• Washable Paper

RECYCLABLE

• Paper (non-laminated)

• Corrugate

*other materials may be recyclable in certain locations and facilities

CAN BE MADE FROM RECYCLED MATERIALS

• Paper

• PE

• PPNW

• PPW

• PET

The more consumers choose to reuse their packaging, the more sustainable it becomes!

27

PLANNING FOR SUCCESS

1 2 3

START EARLY

Starting planning sooner, allows more time to develop, execute and deliver. And, by partnering on a customized work back timeline it will help to maximize your investment, avoiding last minute shipping and leave time for omni channel opportunities for brand consistency.

EMBRACE TRENDS

From whimsical lights to rustic paper textures, incorporate these charming details and designs to elevate your holiday visual displays and packaging.

CONSIDER SUSTAINABILITY

From corporations to consumers, there is a global push to prioritize sustainability. We are here to help you make the best decisions for your brand and the planet throughout the planning process.

HOLIDAY CHECKLIST

Branded Packaging

Cashwrap Displays

Fitting Room Decor

Focal Displays

Form Covers

Frames & Signage

Gift Boxes & Bows

Greenery

- Garland

- Trees

- Sprays

- Wreaths

Merchandising Tools

Ornaments

Reusable Bags

Runners

Seasonal Decor

Seasonal Rugs

Strands & Curtains

Tablecloths

Window Displays

Winter Botanicals

29
INSPIRED? CTCVISUAL.COM • KEENPACNA.COM FEELING CONTACT US TODAY TO START PLANNING! SALES@CTCVISUAL.COM

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.