Team Blessed & Obsessed
welcome
❤ Meet YourDirector ❤ Cheryl Teel Director
334-391-6320 itsabagobsession@gmail.com
...just a little note
❤ Your Site ❤
Welcome to our Team! We are thrilled to have you join us! We are all so lucky to be part of the vision Cindy Monroe had when she started Thirty-One Gifts - a company designed to empower women!
consultant id
I hope you find the tips in this guide beneficial as you start your new journey building your very own business. We want to get to know you! Reach out to me, your sponsor, and your team members as you settle in - ask questions! You are part of the family now! We are excited to welcome you into our Pink Bubble and watch you grow and write your story!
All the best, Cheryl
❤
password
consultant site url
❤ Your Sponsor ❤ name
Your Sisterhood!
❤
www.facebook.com/groups/337823689710833/
phone
it’s so much
more than a bag
pink bubble
history lesson
In 2003, Cindy Monroe began Thirty-One Gifts in the basement of her Chattanooga, Tennessee, home with a dream and a calling: to provide an opportunity for women to achieve financial freedom, find personal fulfillment and realize their dreams through becoming successful business owners. Our foremost company purpose is managing and building a business that helps Consultants succeed in theirs. The mission of Thirty-One Gifts is to be more than just a company. We are people who believe in celebrating, encouraging and rewarding others for who they are. Through God’s strength, we’ve built a family of individuals who feel women deserve to treat themselves and those around them to something special. Our commitment is to provide women with a fulfilling, enjoyable and rewarding experience one person at a time. Our mission, our values, and our goals are central to the Pink Bubble Sisterhood way of life!
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When someone asks what you do at ThirtyOne Gifts, what do you tell them? That you sell bags? That you party? It’s important that you see your role at Thirty-One Gifts and your business for what it is. At the most basic level, you solve problems for your Customers. You connect people with solutions that make their life easier and more organized! We know that’s not everything you do. Thirty-One Gifts is about so much more than just a bag!
So the next time someone ask you what you do, what will you say? How about “I’m a dream builder, would you like to join me?”
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our extended In 2014, along came Jewell! Jewell is the story of two sisters, Christie Jewell Woodfin and Cindy Jewell Monroe, whose goals for life were both alike and different. One wanted to experience the corporate world, while the other drove toward entrepreneurship. One wanted to stay with her kids through Kindergarten, while the other wanted to work outside the home. They were two sides of the
jk by
same coin, both with a deep love of family and faith, and both called to give back and be part of something bigger than themselves.
product lines
jewell
The inspiration had begun that grew into Jewell and a collection of gorgeous handbags and accessories with an eye towards how the modern women of today can organize her life with our unique patent-pending pockets and fashion organizers.
thirty-one
Jewel Kade is a direct selling company based in Alpine, Utah, that designs handcrafted jewelry and personalized gifts. The company began in jewelry designer Janet Kinkade’s basement – much like Thirty-One Gifts origins with Cindy.
Today Show, American Idol and The Ellen DeGeneres Show. In December 2014, ThirtyOne Gifts officially acquired Jewel Kade. Many of the Jewel Kade jewelry products began to be sold as part of the new JK by Thirty-One collection.
Jewel Kade was officially founded in 2009 and Janet Kinkade serves as quickly grew into a national principal designer for the brand with its artisan JK by Thirty-One collection. jewelry featured on The
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journey!
begin your ̆̆ Visit ThirtyOneToday.com! We call it TOT! Click the “New Consultants” button and watch the Welcome video. Start getting to know a little more about Thirty-One Gifts. While there, watch a party! The best way to learn is to attend a party to see how it’s done. Attend a party with a local consultant or your sponsor. You can also watch a video of a product presentation on TOT! ̆̆ New Consultant Webinar & Mixers! Just go! You’ll be glad you did. Upcoming dates are on TOT - check out the calendar! ̆̆ Review our Core Values. Read about what makes us tick, what they mean to us - and now to you! Check out the next page! ̆̆ Mark StartSwell dates on your calendar! Keep these dates in mind when you are starting to book parties. Your first set of business goals should be to hit these milestones and earn FREE Products and more! Don’t miss out! ̆̆ Create your Who do you Know list! Grab a cup of your favorite drink and find a quiet spot. Make time to list everyone you want to share your new business with. This list will be your starting point for booking your first parties and will be vital in the success of launching your new business. ̆̆ Schedule your first 6 parties! Set a date for your Launch Party! Yes, you get to be your first Hostess! It is a great way to work through the “nerves of your first party!” Ask family and best friends to join you for a fun evening to launch your new business! Plus, as Hostess, you can keep the Hostess rewards for yourself and add those products to your kit. ̆̆ Announce your new business! Share the excitement on social media with friends and family! It’s a great day for you! Let them know and share in that joy with you!
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̆̆ Explore TOT even more. Check out all the resources it has to offer - you will find business tips, marketing tools, and more! ̆̆ Schedule some play time! Play around with the personalization tool and get familiar with how it works. Practice setting up parties and entering orders so you are comfortable at your first party! You can even go as far as choosing your own Hostess Items so you can go through the whole experience - just don’t submit the order! ̆̆ Personalize your MyThirtyOne website. This is your business window to the world! You will find a tutorial on TOT on how to make it your own - look under manage your profile and click My Website Information to personalize your consultant website! ̆̆ Enter contacts into your Virtual Office. This will save you a ton of time later on. Have a lot? Set a task to do 15 a day! ̆̆ Learn the Monthly Specials. You will use these month after month - know them! They are great conversation starters with potential customers and hostesses. ̆̆ Setup a separate checking account. This will help keep your Thirty-One business separate from your personal/family finances and help you manage your business. Plus, it makes tax time a breeze! ̆̆ Order Business Supplies! Starting supplies are available in your kit. After your first commission check, consider ordering business cards, catalog labels (or a rubber stamp with your info) - be sure to include your name, phone number, email address, and your new Thirty-One consultant website URL. Always be sure everything that you hand out or mail out has your contact information on it!
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values
our core
Our values are a key insight to what we hold dear - they are a central connecting point of our character as individuals and collectively as a group of professional women joined in a common goal - to empower women! A Thirty-One Consultant takes our values to heart and holds herself and her sisters accountable to do the right thing, to give back, and to put other people first. We believe in being engaged with integrity in our work, in our communities, in our families, our faith, and in our mission.
vision
our
The Thirty-One vision is to give women the tools to achieve financial freedom to support their personal “Whys� and to make the path to that freedom simple, easy, fun, and full of rewarding experiences.
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A Thirty-One Gifts party is more than an event – it is an experience. The party is at the heart of what we do – and your Hostesses have at least THREE ways to do it! Take time to get to know her and her party style. Discover what works for her! Check out the “What’s Your Party Style” worksheet available on ThirtyOneToday for ideas and start having a purposeful talk with your Hostesses about how they like to party!
get to know her
The most popular and effective way to party is at a Face-to-Face party! This allows the Hostess and her guests to experience products first-hand, which converts to higher sales, more bookings, and increased recruiting, and an opportunity to build relationships that last!
Face to Face
Face-to-Face parties can be at her home, your home, a cafe, the park, the pool, soccer practice, or - well, anywhere! They are a great excuse to get together and have fun!
Facebook & Online
party style
Pro Tip Hostess Coaching helps: • Reduce cancellations • Boost party attendance • Increase party sales • Foster recruiting efforts • Builds relationships
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Online parties are super convenient – your Hostess and her guests can shop in their pajamas! They’re a great option for Hostesses with family and friends who live too far away to make it to a Face-toFace party or busy Hostesses who don’t believe they have time to prepare for a Face-toFace party. Everything is done online from invites or ordering! Your presentation can even be LIVE on Facebook as you show off a few products and engage with customers! Catalog parties are a simple way for Hostesses to get what’s on her wish list by sharing the catalog with friends, family and co-workers. This party type works best with one existing group – like co-workers, Biblestudy friends or sports parents.
Catalog & Retail
Retail orders are awesome too! Your customers visit your website and place their own orders. You should always make time to thank them for ordering and follow up after the order arrives to offer Pink Glove Service! Build relationships!
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numbers & who you gonna call?
Home Office 3425 Morse Crossing, Columbus, OH 43219 614.414.GIFT (4438) Have a question? Suggestion? Idea? When you need to reach out, we’ll be there!
Refer to this list of e-mail addresses when contacting us for any business need or question. Whatever the issue, we’re here to help! Consultant Support Call Center Hours: 9 a.m.-midnight EST Monday thru Friday Email - ordersupport@thirtyonegifts.com ordersupport@thirtyonegifts.ca Spanish support - 614-414-4983 Career And Guidelines Support Questions about policies and procedures Visit the ThirtyOneToday website to learn about CAGS! Email - cags@thirtyonegifts.com cags@thirtyonegifts.ca
le�ers
TOT www.ThirtyOneToday.com www.ThirtyOneToday.ca HO
Home Office
VO / BO
Virtual office or back office
PV
Personal Volume. Your personal sales volume including party and retail orders less tax and S&H.
TV / TS
Team Volume or Team Sales PV + Gen 0 sales
OV
Organizational Volume PV + G0 + G1 + G3 sales
K Group
K Group (1/2-K, 1K, 2K, 4K) Consultant reward earning program based on PV; earns you a spot in exclusive Face book groups, free products, and other perks.
K Kit
K Kit Group of products earned by garnering a spot in one of our K Groups.
PEQA PEQA Personally enrolled, qualified, and active consultant. CAGS
Career & Guideline Support. Got a question about anything Thirty-One from career path to designing banners or shirts, etc? Contact CAGS!
Events Questions about company-sponsored events? Email - events@thirtyonegifts.com events@thirtyonegifts.ca
SS
StartSwell. Rewards program in which you can earn free products by submitting orders during your first 120 days as a Thirty-One Consultant.
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swell
start
How do I earn StartSwell? Submit $500 Personal Volume (PV) in each of the 30-day periods of your first 120 days: Earn Level 1 Earn Level 2 Earn Level 3 Earn Level 4
Days 1-30 < Days 31-60 < Days 61-90 < Days 91-120 <
Levels are independent of one another. Every 30 days is a new chance to earn! Track your progress on TOT! When are credits applied? At the end of each StartSwell period, any business credit you have earned will be applied the next day.
your business, your choice
StartSwell is a program for new Consultants that allows you to earn amazing rewards to help you grow your business. Your StartSwell period begins the day you become a ThirtyOne Consultant. StartSwell gives you the opportunity to earn business credits to use toward products to display at parties and to wear on the go, or supplies to help you grow your business. Whether you like to party faceto-face or online – or both! – the StartSwell program gives you the tools and flexibility to customize your business to fit your style. Are you ready to earn some new products and business supplies for free?
and business supplies. That’s 25% of your total PV for each earning period, in addition to the commission you earned by partying! Submitting at least $500 in Personal Volume during each earning period means you’ve earned all four levels of StartSwell. As an added bonus, promote to Director within 6 months of your start date, and you will earn double the promotion bonus – $2,000 instead of $1,000!
Why is StartSwell so important? StartSwell gives you the opportunity to earn products to display at every party and to wear on the go, plus supplies to help you grow your business – including a $14.95 credit toward a subscription to your own personal replicated website and monthly Customer emails sent on your behalf from Thirty-One. Your website allows Customers to shop and order online, view your party schedule and more!
StartSwell Broken Down Your first 120 days as a Consultant are broken down into four 30-day earning periods or “levels.” For each earning period in which you submit $500 in Personal Volume,* you earn a 25% business For more details, check out our credit in your Virtual Office that Fall/Winter 2017 StartSwell you can use toward products FAQs on TOT.
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quick
tips
* There is no limit on how much you can earn!
* Mark your StartSwell
dates on your calendar!
who earn * Consultants StartSwell do better overall!
* Earning StartSwell is a
great way to start gaining consistent momentum for your business!
For every StartSwell level you earn, youâ&#x20AC;&#x2122;ll earn Business Credits to purchase important supplies that help you run your business.
level 1
Ends
PV Earned
level 2 mark your calendar level 3 welcome to the team
level 4
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party
launch
What’s a launch party? It is a time to Celebrate and share the fun and excitement of Thirty-One Gifts and the start of your new business with your family and friends! Time to schedule yours! Your launch party goal is to fill your calendar with your first 6 parties, gather some sales, and share the news and excitement of your new business.
quick
tip
Having a seasonal launch party of your own with every new catalog is a great way to start a season off strong and keep momentum going!
Here are a few tips for your Launch Party: • Keep the refreshments simple. • Invite everyone! Ask them to bring a friend! • Approach the evening as a gathering of friends, not a sales party. • Create a comfortable, welcoming, low pressure environment. • Use your Launch Party as a way to get your feet wet with a group of people you feel comfortable being with and who will support you! • Have fun! It’s a great day for you!
She is clothed
strength and beauty and laughs
without fear of the future.
Proverbs 31:25
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TRAINING Updates & News
FIND SCHEDULES & DETAILS ON TOT!
Weekly 411
New Consultant Webinars FALL/WINTER 2 0 1 7
1 2 3 4 5
Announce it! Let the world know that you are open for business! Start developing your customer base by working on your ‘who do you know’ list. Schedule your launch party! Pick a date - it could even be today! Setup a Facebook event, invite your friends and family. It’s that simple! Then spread the word! Send out invites! A blended invitation approach is always best. Use a combination of email, written, phone, and Red Stamp invites. Think about your guest and how they communicate - and reach out to them there. Spend time in the office! Where’s your office? Wherever you are! Just login to your Virtual Office. While you are there, watch the demo videos for online parties! Do some party prep! Check out the Facebook Party script on TOT. Setup a few pre-party posts to start engaging guests invited to your party.
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5steps to launch your new business quick
tips
• If guests can’t make the launch party, it’s okay! Ask them if they still want to place an order! Outside orders can take a good party and make it great! Always try to get outside orders for each party you submit. • Ask your sponsor to help you with your first party! She’ll help you get settled in. • Attend a New Consultant Webinar. Check TOT for times!
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know
who do you
One of the great things about having your own As you continue in your business, you should business is being able to keep things super be continually updating the names on your list, checking them off as you move them from simple and fun! potential to actual customers, hostesses, or Thirty-One is all about empowering women recruits. to achieve their why - and finding the path to success shouldn’t be hard, but a joyous Did you know that New Consultants who book journey! Your Who Do You Know list is a 4 parties will set themselves up for success? perfect way to generate leads as a Consultant Your launch party will count as one of those and also serves as a way to keep track of your now we have to start thinking about the other leads throughout your career with Thirty-One! three!
Find your
F.R.A.N.K.S.
FRANKS is a thought starter to help with list building. These are people you could start with. F R A N K S
Friends, especially your BFF Relatives - your’s and your spouse’s Associates - people you work with or know from church or other groups Neighbors - current and past Kid Connections - parents from band, sports, cheerleading, scouts, etc. Spouse - coworkers, clubs, network
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Alright
- you made your list - now what? Use it! Let the relationship you have with the person on the list help you know what you want to say and how to say it! Choose one name from your list - pick the one person who is most likely to want to help you get started!
The conversation will sound natural and will flow easily. Ask them to join you for an evening of fun and friendship by hosting a party. Booking parties is easy and the more you practice booking, the more your business will succeed.
Now - how do you handle someone who is When you contact that person, think about not your BFF (we know, you called her first - you had to right!?! - smart move!). When your relationship with them and about what reaching out to an acquaintance, consider they will love about Thirty-One. Then simply how you know them and again how Thirtyshare why this reason made you think to call One products will provide a solution - this is your ‘why’ for wanting to talk to them. them.
quick
tips
• Remember, your list is a living thing - • When you meet new people or it will grow, shrink, and evolve as your receive referrals through customers, business grows, and update it often! add these names to your list. • As you connect with each person, • Always have intentional cross out their name so you will converations with others and know you connected with them. ask open-ended questions. • Add notes to your list so you know • Connect with them on a personal where you are with that contact. level and booking parties will be a breeze!
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office
virtual
What is it? The Virtual Office is where you run your Thirty-One Gifts business! You may hear others refer to this as the back office. Why it’s important? Virtual Office is where you enter your party orders, set up party events, submit Customer returns, and check order and shipment status. Learning your way around your Virtual Office will help you manage your business! How do you use it? The best way to learn is by doing! Key tasks are demonstrated with videos and useful tools that you can print out and keep near your computer for quick reference. On ThirtyOneToday, watch the video tutorials that will help you get familiar with this tool. They will show you everything from creating a party and changing your website address to processing orders and checking out customers! Your Virtual Office is also where you will go to view your personal volume history, commissions, team sales, and run reports.
there’s an app for that!
It’s business on-thego with the Thirty-One mobile app! Available for Apple and Android devices (tablets too), you’ll quickly see just how convenient and userfriendly our mobile app is and all the features that will help you be more efficient in managing your Thirty-One Gifts business. Download the app and use your Virtual Office login credentials to access your consultant info! It’s super intuitive and will give you what you need when you need it - all at your fingertips!
welcome to the team
One great feature is advanced order history where you can search for specific customers or narrow down a customer list to only those who purchased a specific product! Watch and learn how to use the tools you have at your disposal! Your business will thrive as you master all your Virtual Office has to offer!
quick
tip
Search Virtual Office on the ThirtyOnetoday website to find video training and tips for your Virtual Office!
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thirty-one
today
You are never alone in this business! You also are never more than two or three clicks away from the information you need to succeed! You have an entire community of ThirtyOne Sisters and a vast array of resources available to you 24/7! ThirtyOneToday (or you will hear it called TOT, alot) is an online resource for consultants. Everything you need is there at your fingertips! This site should be THE place that you go to daily to check the latest announcements, do online training to advance your skills as a consultant, track your progress with incentives, StartSwell, and monitor your business!
scoop
Not only should ThirtyOneToday be your first stop when you have a question, it is also the main communication hub from Home Office to you. Monthly specials and tools to help market your business are always available, business updates will provide you with insight on products, shipping times, and items that may have been back-ordered or discontinued. From your dashboard, you can see how your month is going, where you stand with current incentives, and get quick access to your calendar, announcements, marketing materials, and much more - all in just a few clicks! Get to know TOT; it will quickly become a vital part of your business!
virtual office
Here you will find the latest announcements, You are one click away from your virtual office incentives, marketing materials, weekly 411, where you can enter orders, book parties, and links to other resources. run reports, and monitor your business.
learn
for new consultants
support
recognition
Need some training? On the learn page, you Whether you have been a consultant for have access to videos and training about 1 minute or 10 years, the new consultant booking, partying, and sponsoring. section will help with the info you need!
Looking to order business supplies, check Be inspired by success stories, learn about the business update, grab a logo, or reach recognition, celebrate your accomplishments out for help? Support will have it! and those of your pink bubble sisters!
quick
tip
welcome to the team
1 # 2 # 3 #
Not sure where to find something? Hit the search box in the upper right corner of the page - you will find lots to discover! For mobile devices, bookmark the TOT website for quick, easy access! There are videos on TOT full of tips from leaders, training, party demonstrations, and much more!
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website,
your
why!
your
start here
introduce yourself & your why your photo
your why
We want to see your beautiful face! Here are some tips to creating a great profile & photo that is perfectly professional for your site!
Sharing your why is the best way to begin making a real connection with your customers. The ‘about me’ section on your website is a great place to do just that!
• Your photo should be square, so ideally 400x400 pixels • Photos should be a headshot cropped to your shoulders and above only and have your face centered in the frame • Use a simple white background with plenty of light on your face • Bigger is better when it comes to photo resolution! Be sure it’s least 300 dpi. • Make sure your photo is usable! It should be a .jpg, .png, or .tif file format.
• Give it some thought! What are you wanting to accomplish with your business? Is it financial, personal? • Be professional! Put your best foot forward and add your business information, correct spelling and caps, and all that jazz! • Edit your “About Me” section, introduce yourself, and thank your visitors for taking time to stop and check out your business! • Make a point to revisit this section from time to time, freshen it up, and craft your message.
now, say cheese!
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figured out your why?
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business, tools!
your
your
Whatever you want to achieve with your Thirty-One business, there are tools to help you along the way. Every consultant has access to the tools and supports she will need to be successful. Among the most valuable tools offered are your personal replicated website and email subscription. Use both of these tools to grow your business, grow your team, and reach your why!
website benefits
Customers can: • shop online and order direct from you • view monthly specials • join your team • see your party schedule • contact you
quick
tip
email benefits
Customers will be emailed by home office on your behalf 2-3 times a month. These emails will highlight things like: • new and exclusive products • monthly specials • opportunity incentives • reasons to host a party with you
earn both free!
Through our StartSwell program, every new consultant can earn a credit to cover the cost of their website and email subscription! Earn up to four credits - one for each level of StartSwell you reach!
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report
email activity
top 10 tips
Your Email Activity Report can be the key to boosting your booking, selling and recruiting! Want to use your Email Activity Report more effectively? Check out these Top 10 Tips from Executive Director Catherine Hauschild plus check out ThirtyOneToday for scripts to use!
1
OPEN IT This is a GOLDMINE! It arrives in your email inbox every Monday, but it’s a LIVE link you can access at any time. You can review it not only on Mondays – this can be a continual tool throughout the month!
5
HOT LEADS Reach out to those who have clicked multiple times. Consider these the hottest leads. There is nothing better than reaching out to someone who has never been a Hostess – or someone who you’ve never met and has only ordered thru a Catalog HEADERS Pay attention to the party – and to pull them into ‘headers.’ This will give you the Thirty-One loop. Think an idea of what Customers NEW CIRCLES! are interested in – book, sell EMAIL or recruit. If you only have an email address (no phone number), OVERVIEW Take a quick look at the reach out to them via email. If entire report, trying to take you know that they’re active note if someone has clicked on Facebook, reach out that and opened multiple links (i.e. way too. both hosting and business opportunity). Then go back CALL/TEXT and look more thoroughly. If you have a phone number, either call or text, ORDER HISTORY depending on how well you Before you contact a Customer, review their ‘Order know them – if you know History’ to have a point of they’re more likely to text, reference for your talk. The then text. A good rule of thumb easiest way to do this is the is to email first, knowing that Thirty-One mobile app; find if they don’t respond to my their name and click on the email you can then text or shopping cart icon. call them.
2 3
4
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6 7
8
CONNECT When reaching out, try starting with a point of connection such as where you met them, or how they’re enjoying the last product they purchased, etc. Then ask if they’ve seen your latest newsletter (you already know they saw it, but they don’t know you know!).
9
TRACK IT Document who you have reached out to and how… along with their response. Circle back after a few days from the initial contact if you have not heard back. (You can do this with Excel, Word or a dollar store notebook whatever works for you).
10
BE CONSISTENT The fortune is in the follow-up! Many times once you reach a Customer, she’ll mention how much she appreciates you getting back to her. Let her know how much you appreciate her and value her as a customer and as a friend. Build that relationship!
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catalog
know your The Fall/Winter Catalog is full of product designed to help your Customers organize every room, enjoy every detail and love every moment! Get to know the Catalog and product features and benefits.
personalization, Hostess Rewards and Hostess Exclusives, so that you are prepared to answer questions and deliver a great party demonstration!
If you donâ&#x20AC;&#x2122;t already have a Catalog, ask your sponsor Get familiar with sections for one or download of the Catalog like, the the digital version from product shopping guide, ThirtyOneToday!
just for you
Showcases products that make women free, beautiful and confident! Itâ&#x20AC;&#x2122;s time to share your heart and show off your style!
quick
tip
welcome to the team
for your home
Focus on creating spaces and places in your home that you will love and want to be in with room to grow and room to share!
for your family
Making life a little easier with these products so you can focus on what matters most - the little moments and big adventures.
Our products are versatile and may fit into more than one category! Think about unique uses, what you love about them, and how your customers will love about them. Create and share solutions for problems with your customers!
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personalization
learn about
Personalization is as simple as 1-2-3: 1. Pick your product 2. Pick your words 3. Pick your options Products with personalization make your Customers’ products unique and extra special. Personalization can increase your sales by 15%-45%, so be sure to share stories of personalization to engage her. Read the first part of that again! Mention personalization options consistently at your parties, showing guests how it makes our products mean more! Share your favorite items to personalize or cute and creative phrases previous Customers have used. Show each Customer you’re ready to help them select the perfect personalization. Assume the sale by acknowledging a specific product they have chosen. Ask “How can we personalize this product for you” during fullservice checkout.
quick
tip
Create a few of your own sample personalization options before the party and screenshot them on your phone or tablet to share through text message or social media. This is a great way to offer a full-service checkout even when you are not face to face.
on the web
Pinterest www.pinterest.com/thirtyonegifts
Instagram www.instagram.com/thirtyone
Facebook www.facebook.com/thirtyone
YouTube www.youtube.com/user/thirtyonegifts
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it� pink box
day!
First, take a photo with your PINK BOX and email it to me! I want to see your excitement and share in your joy! Post it on Facebook and let friends and family know that TODAY is the day that your new business is officially launched! Open up your box and check out what’s inside! Be sure to check out the Welcome Guide from home office! Don’t be afraid to get your products out and use them! You are a walking billboard - carry them, use them, enjoy them! After you have spent some time getting to know your kit, start making packets! You need to provide your Hostesses with packets so they can get started on their party planning straight away! Prepared Hostesses are successful Hostesses!
quick
tip
Get comfy with our products before your FIRST PARTY! Practice setting up your enrollment kit and party display and even demonstrating products, talking about features, styles, and prints. Learn where things are in your catalog and how to use it as in your party presentation.
welcome to the team
Start learning all about Hostess Coaching - this will make or break your business - so take time to learn all you can, reach out to your team and your director, and check out the resources on the ThirtyOneToday website! Practice makes perfect - so practice filling out order forms while you watch some party demonstrations on ThirtyOneToday. Learn all about the WOW Party Experience and practice using it - you will use it at every party! Reach out to your director if you have questions and be sure to let them know how your first party went! They will be even more excited at your success than you! Alright - get going!
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wait
why
Don’t want to wait on your kit to start partying? No problem! Let’s party! Use your online resources to schedule a launch party on your very first day! Host a virtual party on Social Media, go live with your customers and let them know you just opened your business! You will find social media graphics, product photos, and even a script for a Facebook on ThirtyOneToday!
smart
business
You can do this!
As a business owner, you should start off smart by tracking expenses for your new venture! See how much you are investing into the business helps you track profitability.
• business cards Knowing your party average • company branded apparel and the profit margin for • other business supplies your business is just a smart business practice. Other expenses you should track include but are not You might even consider limited to: tracking individual parties, • travel expenses expenses for the party, and At a minimum, you should • conference expenses track expenses for: • registration fees for all how much commission you • product purchases meetings or events earned on that party - I’m • catalogs • gas and mileage to and throwing in a sample tracker • order forms from parties, events, post for that too! • fabric swatches office, and the bank • display items • enrollment & update kits On the next page, we have a Start good tracking habits • brochures and fliers simple expense tracker to get early and you will be able to • customer bags your juices flowing on starting see trends develop, which will • envelopes and postage your expense tracking help you plan and adjust your • postcards system. business marketing.
welcome to the team
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Business
MONTH
AT-A-GLANCE Personal Goals
Personal Overview
PV
Total PV
Sales
Total Sales
Profit
Total Profit
Parties
Parties Held
Bookings
Parties Booked
Recruits
New Recruits
Team Goals
Personal Overview
Team Sales
Team Sales
Team Parties
Team Parties
Team Recruits
Team Recruits
Team Party Avg
Team Party Avg
Business Expenses Date
SALES
Description
-
Mileage Tracker Amt
EXPENSES
Date
Reason for Trip
=
Miles
PROFIT
Party Tracker
Hostess
Date/Time
Phone
Party - Online/Catalog/Address
Theme
HOSTESS COACHING Hostess Packet Party Setup Back Office Facebook Event Coaching Call #1 Guest List Hostess Wishlist Invites Sent/Mailed Coaching Call #2 (7 days before) Party Reminder post/email Coaching Call #3 (day before) Day of Party Post Outside Orders Collected Party Closed/Hostess order Thank You Cards Pink Bag Calls - 2 weeks Pink Bag Calls - 2 months
EXPENSES
BOOKINGS Date
SPONSORING LEADS
Hostess
Name Phone
FB/CAT/HOME
Date
Hostess
Notes/Why FB/CAT/HOME
Date
Hostess Name
FB/CAT/HOME
Date
Phone
Hostess
Email Notes/Why
FB/CAT/HOME
Date
Hostess
FB/CAT/HOME
PARTY TOTALS
Prizes / Gifts
$
Total Party Sales
$
Incentives
$
Commission
$
Postage
$
Less Expenses
$
Office Expenses
$
Profit
$
Food / Theme Decor
$
TOTAL EXPENSES
$
# Outside Orders
$
# Party Guests
$
Average Guest Spend
HOSTESS REBOOKED
Close Date
NOTES
$
Date Time Online/Catalog/Home
K Groups are four exclusive Facebook groups for Consultants who are PARTY ROCKSTARS! You have an opportunity to earn a spot in one of the four groups – ½K, 1K, 2K or 4K. For example, submitting $1,500 PV during the 3-month earning period earns you a spot in our ½K group.
Group, you not only earn self-pride and confidence for being a party rockstar, but you’ll also earn tangible rewards exclusive to you! Party consistently to earn a spot in one of our four K Groups and you’ll earn… Free Product in our K-Kits! You definitely want to earn your way into one of these groups each season! Why? Every season, each K Group will get their hands on new, free product in a fun way!
Groups are refreshed every three months which means that you have four opportunities per sales year to join and earn all of Go to Scoop > K Groups the fantastic benefits. on TOT to learn more By earning a spot into a K about the benefits!
quick
tip
earn your spot
K Group criteria to earn a spot: ½K 1K 2K 4K
$1,500 total PV* $3,000 total PV* $6,000 total PV* $12,000 total PV*
*over the 3-month earning period
welcome to the team
You are going
love k the groups to
If you earn each of your four levels of StartSwell, you will also qualify for one of our K Groups! If you submit the StartSwell qualifying minimum of $500 PV in order to earn each level, you will also earn your way into the 1/2K group!
k group schedule Season
Earning Period
Active
Winter 2018
September-November
January-March
Spring 2018
December-February
April-June
Summer 2018
March - May
July-September
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party!
it’s time to
welcome
During your Welcome, you should share what Thirty-One is and who you are - share your why! Welcome your guests and Celebrate your Hostess! It really is all about her! Sprinkle booking and recruiting seeds during your initial “commercial”.
offer solutions Becoming a party plan company was intentional by Cindy. She knows that a party isn’t really about selling – sales will happen. A party is about connecting with people and YOU are your most important product. We connect best when we’re person to person with one another. We can hug, laugh and reconnect. Being with people can feed the soul and give us the best night out with friends. YOU can bring these people together by having parties. The WOW party experience was designed to provide you a simple, fun way to create that party experience that you, your Hostess, and guests will love! ThirtyOne is all about making connections and building relationships!
welcome to the team
Offer solutions as you highlight products from different areas of the catalog. Share solutions that you have found using a couple of products. Keep planting those booking and sponsoring seeds - you never know when someone is going to have that “hmmm” moment! You don’t have to demonstrate every product in your kit - let your audience tell you what products to present. Get to know them before the party as they arrive by discovering their interests.
wrap up
Wrap up and bring your party to a close. Connect with each guest during your FullService Checkout. Spend about 5 minutes per guest and make sure that you are providing great customer service, making a connection with them, and most importantly - ask them if they would like to book a party or join your team! Never pre-judge anyone! Everyone has the right to learn about the opportunity and benefits of Thirty-One!
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before the party
seeds
planting
WORDS TO SAY
booking
During Hostess Coaching, ask in advance which guests she thinks will be willing to book a party, too! Help her reach out to guests before the party by calling, texting, or emailing beforehand to confirm attendance. Get them excited and plant booking seeds. Demonstrate your passion for getting her what she wants. Tell her how much you’re looking forward to meeting her.
during the party
Arrive early to greet guests, connect and learn about them, and build rapport. Consider name-tags for a personalized approach. Mention the benefits of booking a party to guests at least three times during your presentation. Celebrate your Hostess and highlight her rewards publicly. Help guests create a wish list and invite them to host and get those products for free. Invite each guest personally to host – it’s a courtesy of your business to offer them this experience.
quick
tip
The best place to book a party is at the party! The one to one connection, the environment you create, and the benefits available to the hostess. It all happens at the party! The relationship building process flows before, during and after the party itself. It’s the heart of our business!
welcome to the team
Have FUN! If guests enjoy themselves at your party, they’ll be more likely to book one of their own.
after the party
Stay in touch with follow-up calls, emails, texts to Hostesses and guests. Try Red Stamp for a fun “thank you” to all party guests. When you re-connect, take a genuine interest in her. Ask about family, career and life and really listen. Thank them for purchasing and extend an invitation to host a party. Be ready to offer dates/timeframes that could work. Be flexible. If a home-party isn’t her style, try a different venue like a coffee shop or break room at work.
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sponsoring
WORDS TO SAY Your excitement and enthusiasm, especially in the beginning of your business, is contagious, and you will want to share it with everyone. Sharing your journey with someone you know can be the start of a great journey for you both and can be fun!
fun and friendly. Keep the conversation all about her and how Thirty-One can help HER achieve HER why and what matters most to HER! Ask open-ended questions about her interests.
on the 25th, how much money would you like to be paid?”
Let her know that it really is that simple. Talk about how easy it is to sell Thirty-One as the products sell themselves! Talk about how simple and fun Ask about her family, her job, it is to make extra cash and her interests, and help her carry your business on your Don’t be intimidated by discover her why. shoulder. sponsoring! You are simply sharing - not selling. Your job Messages of importance will As you talk with her, also also help her fine tune her why. is to share the information. Words like ‘financial freedom, listen! Discover her why and Think about the Thirty-One stay-at-home mom, be your the natural progression of the mission - empowering women own boss, independence’ conversation will take care of - and our motto - Celebrate, will spark some avenues of the rest. Maybe Vacation time Encourage, and Reward. conversation as well. Try is coming! If she was to join Sharing these values along saying...“If I attached $150 to Thirty-One, she could earn with your why are a great each party you had in the next free products and earn extra way to keep the conversation 30 days before your paycheck money for her trip!
quick
tip
When you show your enthusiasm for Thirty-One, it naturally attracts and draws others in. Have fun – and others will take notice! You will soon see it really isn’t about selling or convincing her of anything; it’s about discovering her “why” and helping her achieve her dreams.
welcome to the team
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Pink Bag Calls are one of the most important ways Thirty-One Consultants offer Pink Glove Service. They are easy, fun, and a great way to re-connect with your Hostess and her guests after the party!
service
pink glove
Pink Glove Service also means a Full-Service Checkout - the one thing that goes beyond helping your Hostess and her guests make purchases. This is your chance to personally connect with each person at the party! It’s time to ask her if she’d like to host her own Thirty-One Gifts Party – and to share the Thirty-One Gifts Opportunity with her.
welcome to the team
Pink Bag Calls are calls you make to Customers after they receive their products. It gives you a chance to thank them, make sure everything looks good, and make sure
she loves her purchases! While you have her on the phone, remind her about upcoming monthly specials. See if she is interested in making additional purchases, hosting an in-home or on-the-go party, or even joining your Thirty-One Gifts team! Do whatever you can to ensure Pink Glove Service and make a strong connection with her.
checkout
full service Full-Service Checkout will be a little different for your Hostess and her guests.
For a guest, the primary focus is helping her find products that meet her shopping needs – and extending the offer to do an inhome or on-the-go party for her so she can enjoy the Hostess benefits that come along with
it! Feel free to share the ThirtyOne Gifts Opportunity with her, too – you never know when you might meet your next recruit! For your Hostess, it’s about thanking her and reinforcing what a great party she had, rewarding her with free and ½ price products, and sharing the Thirty-One Gifts Opportunity! Be sure to mention how you’d love to book another party with her next season so she can share the newest styles.
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media
social
SELLING WITHOUT SELLING
Social media can prove to be a great tool when Here are a few ways to get started! used effectively. Here are a few pointers about 1. Keep business and personal pages separated. Consider creating a VIP Group for your the different social media channels available to customers to join and post your love of 31 benefit you and your Thirty-One business and inside your business group. This also helps how to use them to share. keep you out of Facebook jail - yes, it’s real! 2. Invite Customers to take pictures of products Strive to keep Customers, Hostesses and they’re using and tag you so you friends excited and engaged with what’s can share it! Add a comment like new and exciting with Thirty-One! The this: “Check out how my Hostess, key to selling without being pushy Linda, is using her new Out & on social media is engaging and About Thermal! She got it socializing with Customers by FREE at her party!” sharing specials and updates 3. Take photos of products and keeping your presence you’re using and post on new and fresh! Be sure to social media. Caption with show off how you use your something like, “I love my products every day. new Deluxe Utility Tote! We’ve got everything for a fall harvest picnic! Think of social media as your Thirty-One or - For the sports mom!” storefront window. Everything you post 4. Approved images are available in the provides your Customers with a little Marketing section on ThirtyOneToday! peek inside the store. Your goal – keep Check out what is available to post! their interest, but not give it all away – by posting conversation starters and creating excitement. Posting on social media is super simple, easy and Start by posting photos of one of your favorite fun! Watch your business take off when you start products in use, share items from the Thirty-One sharing photos with your friends, Customers and Gifts social media outlets or by simply taking a Hostesses. For additional information on Thirtypicture of how you’re using it! Keep posts relevant, One’s social media guidelines see the Consultant fresh and intentional and strive to maintain a ratio Guidebook. If you still have questions – please e-mail socialmedia@thirtyonegifts.com. of 1 business post to every 10 personal posts.
You gotta’ get RedStamp! Thirty-One has designed custom templates just for us! Woohoo! What is it? Red Stamp is a great tool to connect with your Hostesses and Customers before, during, and after parties with designs that can be shared from your mobile device and/or desktop computer via MMS, Twitter, email, Instagram, Facebook, and USPS. Learn more about Red Stamp and how to use it for your business. It’s a great thing!
welcome to the team
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prepared
always be quick
tip
Save old catalogs from season to season! Use them as marketing tools! Place stickers on them telling the reader to contact you for the latest version or view the online digital version!
HOSTESS PACKETS
From the moment your Hostess agrees to party with you, it’s important to keep the Hostess conversations going to celebrate her and keep her excited. The best tool you have to help guide these conversations is the Hostess Packet!
Whether you are talking to a friend who just booked a party or a potential new team member at the market, having the right information available at the right time is essential to being prepared! Doing a little prep work beforehand makes being prepared a breeze! Always have them on hand so you can put the information into their hands - right then! Digital versions are available too! Keep things simple! If you are calm and collected - that will leave an impression on them too!
RECRUITING PACKETS
Growing your team is simple using the fantastic resources provided to you for sharing the opportunity! Recruiting Packets are a great way to share your why and let others know how easy and rewarding it is to be a Thirty-One Consultant.
The Hostess Packet includes the following The Recruiting Packet should include the resources that you can order through following information: business supplies, print at home, or have them printed at a copy & print store: • Opportunity Brochure • Recruiting Flier • Hostess Rewards Flier • Income Disclosure Statement • Hostess Order Worksheet • Your Business Card • Opportunity Brochure • A Mini Catalog • Party Invites • Catalogs • Mini Catalogs • Order Forms Everything that leaves • Monthly Special Fliers your hands should • Your Business Card communicate a way for the recipient to be able to contact you! You’ll print and assemble a handful of packets to keep on hand, using Thirty-One envelopes (you can order through business supplies) with a printed Hostess Packet Label.
quick
tip
welcome to the team
Everything!
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conference
plan to attend
quick
tip
Let Your Business Pay Your Way! Did you know that the commission earned from an extra party per month on average will pay your way to National Conference each and every year! See that empty chair on row 13 beside the lady in the pink hat? That’s your chair!
it’s a pink bubble, business gamechanger
and CEO Cindy Monroe year, but there are so many and husband Scott. more reasons! Don’t miss the excitement, the learning and • Shop exclusive products and apparel designed only the fun as you: for Conference attendees. • Be among the first to see all • Celebrate one another with the recognition Thirty-One the newest products, tools, is known for. and resources. • Get exclusive training on • Meet new friends, business and party topics. reconnect with old ones, • Hear from Thirty-One and immerse yourself in Consultants as they share an inspiring, supportive, lessons from their journey. and empowering family of • Learn meaningful business women just like you. skills from renowned • Get product amenities national speakers. to help you build your It’s the biggest party of the • Be inspired by our Founder business. Conference is the perfect opportunity to immerse yourself in the Thirty-One sisterhood! You’ll make new friends, connect with your team, learn how to take your business to new heights through our first-rate learning classes, watch presentations from world-class speakers, be recognized for achievements, receive amazing amenities, hear about new products – and so much more. You won’t want to miss it!
We love an opportunity to celebrate, encourage and reward each other, and the best way to do that is face-toface – because face-to-face is heart-to-heart.
welcome to the team
Better Together Events are a great chance to do just that! Spend some time in the pink bubble, receive training, hear from great speakers - maybe even Cindy Monroe herself!
Watch TOT for scheduled events and more information on how to register to attend. You will be so glad you did and won’t want to miss out on the next one! It’s so worth it!
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