E CLIPS . ACTION. VIDEO CAMERA. Capturing, saving, and sharing our experiences with others has always been a human desire. Today, thanks to online social networks and web sites, the transition from capture to publication is so simple anyone can do it. As a result, the video camera marketplace is expanding at a rapid pace. Focus. In depth knowledge of the intended audience often uncovers revealing opportunities. What’s the DNA of this group? What factors in a new product matter most to them? Simplicity. Often the most difficult challenge is to make the complex simple. All facets of this design were evaluated for simplicity. Identity. The aesthetics of this camera were inspired by the outdoor enthusiast. The fit and finish complement the objects it attaches to while maintaining its own desirable identity.
SpeciaLTDesign - Action Video Camera - 2010
Chris Terella - Industrial Designer - cterella@gmail.com
Identification. who >
+ Thrill seeker + Active participant + Outdoor adventurer + Weekend warrior
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design goals
The videographer is an active participant
Small size and good quality
Withstand the elements
SpeciaLTDesign - Action Video Camera - 2010
Chris Terella - Industrial Designer - cterella@gmail.com
Marketplace. choices >
CROSS COMPARISON
Advanced/Professional Camcorders
Price
HD Handy Camcorders
Analysis of the digital video camera market reveals the strengths and weaknesses of existing offerings for use as an “Action” video camera. The new design strives to incorporate a combination of desirable attributes not found in competing products.
Picture quality
Ease of use
SUBPAR
Features
EXCELLENT
Durablity
Portability
Sony HDR-AX2000 -
Model highlights: 1920 x 1080/60i, film-like progressive scan 24p/30p, superior low light, wide-angle G Lens, image stabilization, 3 built-in neutral density filters, XLR audio inputs
$ 3499 .99
Canon XL2
- Model highlights: 16:9 and 4:3 aspect ratio shooting formats (962 x 480) x3 CCD & (720 x 480) x3 CCD. PCM digital recording: 16 bit (48 kHz/2 channels); 12 bit (32 kHz/4 channels). XL interchangeable lens system. And much more.
$ 3999 .99
The Canon VIXIA HF S11 -
Model highlights:1920 x 1080 Full HD. 64GB internal flash drive & SDHC card slot. Canon 10x HD Video Lens.24Mbps Recording. Dynamic SuperRange Optical Image Stabilization
$ 1399.99
JVC Everio GZ-HD 300B
- Model highlights: HD1920 x 1080P Recording. 60GB Internal Hard Disk Drive. 1920 x 1080 Digital Stills. One-touch Upload to YouTube, PC, DVD Creation, MediaBrowser $ 699.95
Sony HDR-CX150/R
- Model highlights: 1920 x 1080 Full HD video recording, 3-megapixel images, 16GB embedded Flash memory, "Exmor R" CMOS sensor, Smile Shutter™ technology, Face Detection, Direct Copy, 25X optical zoom
$ 549 .99
HD Helmet Camcorders
HD Pocket Camcorders
JVC Picsio
SpeciaLTDesign - Action Video Camera - 2010
- Model highlights: :Simple and enjoyable Pocket Camera with an SD/SDHC card slot, featuring 1080P HD video recording, 8 Megapixel stills, Digital Image Stabilizer, and direct file sending to YouTube(TM) and iTunes(R)
$ 199.95
Flip MinoHD
- Model highlights: 120 minutes HD video 8 GB of built-in memory. Internal lithium ion battery. 2.0" display. Upload video to Facebook, MySpace, YouTube. 6:9 HD 720p (1280 x 720) at 30 fps. MP4 files $ 229 .99
Sony Bloggie CM5
- 1920x1080 high definition MP4. 5x optical and 20x digital zoom. 5MP Stills. Compatible with Memory Stick PRO-HG Duo™ media or SD/SDHC cards. Easy playback. 32GB card can store up to five hours of HD footage. It plays nicely with sites like YouTube, Facebook, and MySpace.
$ 199 .99
Hoyttech HCR-100X-
Model highlights: HCR-100X helmet cam records at a high bitrate of 5-6Mbs @ 30 FPS in High resolution mode. recording unit connects to the camera via a detachable cable. interchangable lenses 3.6mm wide angle. 2.9mm, 6mm and 8mm lenses. Instantly playback on 2.5" display.
$ 399 .95
GoPro Hero HD-
Model highlights: 1080p-1920x1080@127º. 960p-1280x960@170º or 720p: 1280x720@170º both 30 and 60 fps. 5MP Time Delayed Photos. SD card. MP4 recording. Polycarbonate housing Waterproof to 180’ Lithium-Ion Battery. USB
$ 299 .99
Chris Terella - Industrial Designer - cterella@gmail.com
scale
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Sketches.
This rough model represents a form factor that is comfortable to hold, and establishes a starting point for sketch development.
exploration > These sketches explore various forms and contextual inspirations in order to further expand the concept of a tough, yet refined appearance.
SpeciaLTDesign - Action Video Camera - 2010
Chris Terella - Industrial Designer - cterella@gmail.com
Sketches. ideation >
These perspective renderings bring a form and feel to the camera, while component development and functionality are also explored.
SpeciaLTDesign - Action Video Camera - 2010
Chris Terella - Industrial Designer - cterella@gmail.com
Camera. E-Clips >
The E-Clips video camera was designed for the action sports enthusiast who wants to capture the fun but also participate.
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features
waterproof. weatherproof
mounted or handheld
limited dexterity operation USB
Li-Ion battery. USB connection
1080P HD video. MicroSD Card
Bluetooth remote control
downloadable App
SpeciaLTDesign - Action Video Camera - 2010
Chris Terella - Industrial Designer - cterella@gmail.com
Camera. exploded >
The simple design strives to keep the part count, cost, and complexity to a minimum. Whenever possible, complementary parts were designed symmetrically to minimize tooling costs.
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bill of materials PART
DESCRIPTION
MATERIAL
A
OUTER SHELL
ALUMINUM SHEET 6061 T6
1
B
MAIN BODY
ASA
2
C
RELEASE BUTTON
ASA
2
D
RELEASE LIFTER
PC+ABS BLEND
1
E
STOP START BUTTON
SHORE 50 A TPE
1
F
CAMERA BARREL
ALUMINUM TUBE 6061
1
G
SUN VISOR
SHORE 70 A TPE
1
H
LENS ASSEMBLY
NA
1
I
CAP O-RING GASKET
SHORE 75 A NBR
1
J
REAR CAP ASSEMBLY (CAP + LIGHTPIPE)
ASA ACRYLIC
1
K
ACCESSORY COVER
PC+ABS BLEND
1
L
BARREL SLEEVE
ASA
2
M
CIRCUIT BOARD
NA
1
N
LI-ION BATTERY 3.7V
NA
1
O
CIRCUIT BOARD MOUNT
PC+ABS BLEND
1
P
TORX SEX BOLT SET 8-32
STAINLESS STEEL
2
STAINLESS STEEL
6
STAINLESS STEEL
2
Q
R
PHILIPS PAN HEAD STAINLESS STEEL 4-24 x 1/4” PHILIPS FLAT HEAD STAINLESS STEEL 4-24 X 1/4”
QTY
SpeciaLTDesign - Action Video Camera - 2010
sealed barrel
lens assembly
rotation
water tight protection for the camera’s vitals.
2.8/5 Lens assembly with Carl Zeiss optics.
Chris Terella - Industrial Designer - cterella@gmail.com
Communication. Bluetooth remote >
No need to blindly search for the camera’s record button. Simple start and stop operations can conveniently be performed with the Bluetooth remote at a moment’s notice - even while wearing gloves.
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LED indicators
Is it recording? Guess no more! Green and red LED lights announce recording, memory, and battery life status on both the camera and remote.
RUBBER EDGE
REC/MEM
RECORD / MEMORY STATUS LED
STOP/ START REC POWER ON/OFF BUTTON
MINI USB PORT BAT/COM
BATTERY / COM. STATUS LED
NYLON WEAVE
ON SOLID
BLINKING
OFF
RECORDING
LOW STORAGE
NOT RECORDING
REC/MEM
REC/MEM
REC/MEM
BAT/COM
BAT/COM
BAT/COM
GOOD BATTERY IN BLUETOOTH RANGE
LOW BATTERY
NO POWER OUT OF BLUETOOTH RANGE
SpeciaLTDesign - Action Video Camera - 2010
mini USB charging
Chris Terella - Industrial Designer - cterella@gmail.com
Mounts. attach + adjust > The E-Clips mounting system is designed for fast attachment, removal, and adjustment. The curved mounting track on the camera makes this possible. By squeezing the large release buttons the locking tab disengages, allowing the camera to rotate freely up to 60 degrees or to be removed - regardless of the mount used. suction mount
strap mount
universal mount + 90 o mount
lock / release tab
large buttons
Squeeze the buttons to adjust or remove the camera.
SpeciaLTDesign - Action Video Camera - 2010
curved mounting track
This allows the camera to be aligned up or down quickly.
Chris Terella - Industrial Designer - cterella@gmail.com
Storyboard. >
snowboard trip
SpeciaLTDesign - Action Video Camera - 2010
Chris Terella - Industrial Designer - cterella@gmail.com