1 minute read
Communication, Marketing & Fundraising
by ctmmind
Our profile is our brand’s professional introduction to our stakeholders. It’s meant to inform people about our services and how they can get involved.
We must communicate our current positioning in the market and tell the story of our successes. A well-crafted organisational profile is a way to make ourselves stand out from the competition and offer our uniqueness.
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Our profile is supported by having a well written description of how to contact us,
Income generation
who we are, what we do and why we do it, together with any recognition for our achievements, such as quality standards and any accolades.
Our profile is more important now than ever before, it is enhanced through our investment in communications and marketing.
We have a far greater investment in charity fundraising by engaging our community and cooperate partners whilst also developing our cooperate training offer, all of which is necessary when generating free income.
Commercial Services & Fundraising delivering on the strategy
Charity Ambassador
Ex Wales Rugby International Tom James (aka TJ), winning 12 caps for Wales during his international rugby career. Tom is a positive champion and supporter of our work and uses his influence to raise vital funds and our profile.
Community & Cooperate Fundraising
Registered with the Fundraising Regulator and applying the ethical fundraising code by improving fundraising standards and building public trust. Delivering a range of community and cooperate fundraising events.
Commercial Training
Poor mental health is now the number one reason for staff absence. Mental health training from Mind offers a cost-effective way to promote mental wellbeing in local businesses.
Social Enterprise
A business with an aim of making a profit which is reinvested in positive social change. Cwm Taf Morgannwg Mind will develop a business and investment plan to develop its approaches to social enterprise.