Comics Kingdom Plus • Comics Kingdom Plus includes all KFS digital offerings under a unified, consumer friendly brand • New entertaining content delivered daily, including 80+ comic strips and panels, new puzzles and horoscopes • Fully responsive design • Brand safe content for consumers and advertisers • Monetize and acquire new audiences with a loyal and engaged audience • Professionally generated and edited content, family and work friendly 1
Comics Kingdom Plus
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Comics and Games Audience KFS’s Comics and Games audience are significantly more engaged and loyal than the general newspaper audience
186%
More Visits
68%
More secs per page
41%
More secs per visit
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The Strategy
Monetize & Acquire New Customers
Our goal is to help you get the most value from your KFS content. This deck outlines proven best practices for optimizing user acquisition and monetization of Comics Kingdom Plus.
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Best Practices Utilize Your Navigation Bar
• The top navigation bar is a highly visible area and ideal placement to discover entertainment content
In Print • Invite print readers to enjoy additional content on your website. Place a vanity URL (www.yoursite.com/comics) in the
footer of the comics/puzzles print page. Cross promote digital content in your print products 5
Best Practices Social Media •
Social media promotion is one of the best and easiest ways to communicate to your audience the variety of King Features’ entertainment content.
Increase engagement on your site and associate entertaining content with your brand.
Footer •
Footer links create a secondary indexed placement for available features. This allows users multiple ways to discover and navigate website content which encourages more time spent and more
page views.
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Best Practices Email •
Monetize and leverage KFS content in
email newsletters. Increase email open rates with new daily entertaining Politics by The Gazette
content. KFS content is brand safe for advertisers and consumers.
Remnant Ads •
Political Cartoon of the Day
Remnant ads let you leverage your ad
slots to drive your audience to entertaining content. Include Comics Kingdom ad units in those unfilled
slots.
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CONTACT US:
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