A ComTechAdvisory Report
2020 CTRM VENDOR PERCEPTION SURVEY AND ANALYSIS
INTRODUCTION The 2020 Commodity Technology Advisory’s Vendor Perception Study is a biennial survey and analysis conducted to establish end-user and market influencer perceptions of the CTRM vendors, and to determine market leadership perceptions as well as buying criteria and brand awareness of the different vendors. As in previous years, the research survey was comprised of a comprehensive set of questions that CTRM end-users and industry consultants were invited to answer. CTRM system vendors were explicitly excluded from participating and ComTech analysts were diligent in ensuring no responses from any vendor representatives were included in the final results. The survey was open for responses during the Spring of 2020 and ultimately collected some 290 validated and usable responses. The survey was promoted in several ways to attract
lockdown that took place over the late Spring period.
bona fide respondents. ComTech Advisory used email notification, Linkedin posts, blog articles, banner
ComTech was extremely rigorous in validating the
advertising and verbal requests to encourage responses.
complete responses and in the end, utilized only
CTRM vendors and service providers also promoted the
290 (38% of total questionnaire opens and 90% of
survey of their own accord. Some 762 people opened
completed surveys) in the results presented below.
the survey instrument over an 89-day period in the
Reasons for rejecting responses included:
Spring, while 322 of those attempted to complete all
1. The respondent worked for a vendor. Despite
the questions in the survey (42%). Many of the 762
instructions to discourage vendor representative
opted out at the privacy notice without answering any
responses, ComTech eliminated several such
questions at all, while others answered some, but
responses. These included responses that were
not all questions. These incomplete responses were
obviously by vendor staff using a vendor email
discarded as it was made clear in the survey preamble
address and several that were from vendor personnel
and instructions that only complete survey responses
using a private email or alternate addresses,
would be used. Compared to the last Vendor Perception
2. Duplicate responses were eliminated,
Study conducted in 2018, response counts were up
3. Finally, suspicious responses were eliminated.
significantly over 2018 (195 responses) and in fact, it
These included those with fictitious email addresses,
was a record response for this type of study. We believe
names or company names, or those lacking any
that this may have been due in part to the COVID-19
validation data.
