Christine Tuller Presents
Getting Started Online Marketing Basics
Table of Contents
1. Purpose Of eBook 2. Who Is Christine Tuller 3. Getting Started 4. Types Of Marketing 5. Tools For Success 6. Conclusion
Purpose Of This eBook So many times I see people join opportunities only to be abandoned by their sponsor. I have been there too many times. The purpose of this eBook is to give you guidance if this has ever happened to you. Or in case it was to happen after you start an online business. You will also be introduce to the tools necessary to build a successful business. If you are new to the online industry or just getting started, this is for you. Although the tools that will be introduced are for anyone in business online or offline. I will tell you the top 4 types of marketing. You will get a better understanding of what type is right for you. My goal is to direct you to save time and money so that you can begin to earn some cash ASAP.
Who Is Christine Tuller Christine Tuller is an entrepreneur who has been in the online industry since 2011. She has had jobs in the retail and industrial industries as well. She started online part time in 2011. Until 2013, there was little to no success for me. Prior to 2013, she spent alot of money buying products and push button system that didn't work. Once she was introduced to the different types of marketing and the tools needed to succeed, her life has been forever changed. Now Christine desires to help others reach their goals.
Getting Started Let's get started! The first thing that you will want to do is research which type on marketing that best fits you. There are 4 popular types of marketing. Below is a list of those 4. • • • •
Internet Marketing Network Marketing Affiliate Marketing CPA Marketing
Internet(Online) Marketing Internet or online marketing refers to advertising and marketing efforts that use the web and email to drive direct sales via electronic commerce. In addition to those efforts an internet marketer will gather sales leads from websites or emails. Use these leads for
continuing in your marketing to increase sales of your product or services. A few examples of internet marketing would be to advertise or market on social media sites like facebook, twitter, linkedin, and google +. Benefits of internet marketing include: • • •
Less Expensive than television, radio, magazines, newspapers, and direct mail Competitive Advantage - reach people beyond your local area, state, or country Potential To Grow An Enormous Customer Base
Network Marketing Network marketing also know as Multi-Level Marketing is a marketing strategy in which sales repesentatives of a company recruit other sales people and earn a commission on their sales. The sales representative also earn commissions from his/her personal recruits' sales team. Benefits of network marketing include: • • • • • • •
Minimal Amount Of Risk Huge Demand For Quality Products and Services Residual Income – Paid Every Month No Cap On Income Potential Low Operating Costs Leverage Can Be Done Online or Offline
Affiliate Marketing Affiliate marketing is a type of performanced based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliates marketing efforts. Benefits of affiliate marketing include: • • •
Don't Need Your Own Products Inexpensive To Start Can Be Done In Diverse Markets
CPA Marketing
CPA Marketing or Cost Per Action (sometimes known as Pay Per Action or PPA; also Cost Per Conversion) is an online advertising pricing model, where the advertiser pays for each specified action - for example, an impression, click, form submit (e.g., contact request, newsletter sign up, registration etc.), double opt-in or sale. Benefits of CPA Marketing include: • • •
No selling involved – get paid when a visitor does something like enter a phone number, email, or zip code No website required Many high payout offers available
Those are the 4 main types of marketing in the online industry. Do your research to choose the one or more that is a fit for you. There is a potential to earn an enormous amount of money in all of these options. Now we are going to get into the marketing tools that you need to get started in any type of marketing. As I mentioned above these marketing tools are essential for the growth of your business. The most important marketing tools include: • • • • •
Domain Name Web Hosting Autoresponder Optin Pages Webinar Platform
Domain Name A domain name is an identification string that defines a realm of administrative autonomy or control within the internet. A domain name is necessary when a person decides to build their own website. Also a domain name can be used to disguise a long url. A long url is given to identify a replicated website or affiliate id for a product or service. For example a long url could look like: http://www.ingresocybernetico.com/u/registerm/ctuller/300 or http://jvz3.com/c/83229/146061 You would use a domain name to disguise these ugly links. You would purchase a domain related to your own brand, product, or service. Example of a domain name for the long url above http://www.imtoolsuite4u.com. Which link would you rather click on? Also a domain name gives you a more professional appearance most of the time.
A domain name along with web hosting will be how you build a website. You can build a website around: • You – brand yourself • Your product • Your services • An affiliate product or service • Your offline business • Blog There are several domain companies to purchase a domain name from: • IC Host World • Godaddy • 1&1 • Name cheap That brings me to the next tool web hosting.
Web Hosting Web Hosting is needed when building a personal or business website or a blog. Web hosting is usually provided for you when joining a network marketing opportunity. Not all types of marketing require web hosting or a website. You can purchase web hosting for a monthly or yearly fee at such places like: • IC Host World • Godaddy • Hostgator • Brainhost
Autoresponder An autoresponder is a computer program that automatically answers email sent to it. Autoresponders are often used as email marketing tools to provide information to your prospective customer. Autoresponders are used to follow up with customers or potential customers at preset intervals. Have you ever received an email from any online store that you made a purchase at one time? That email was sent from an autoresponder. You set up an autoresponder message or messages and send to all your customers or potential customers at one time. Using an autoresponder correctly can lead to repeat customers and more sales which leads to more money for you. When setting up an autoresponder, you should use a 3 to 1 ratio in your messages. Three messages of content to one sale message. Give your
customers value and they will see you as an authority in your niche and begin to trust you. A few autoresponder providers are: • Magic Responder • Aweber • GVO • Get Response The next marketing tool I would like to introduce is one of the most important for your success. Without this tools, most of your advertising is a waste. Why? When you advertise, it is important to build a list of potential customers or prospects. Potential customers or prospects are also called “leads”. Capturing a lead can be the difference between success or failure. You MUST have optin pages also called landing or capture pages.
Optin Pages Optin pages are used to capture information from a lead. The information that you can get from an optin page is a person's email, name, phone number, or address. Most marketers are just looking for email addresses. Email marketing is a great way to stay in touch with your leads. One of the best ways to get a lead to enter their information on an optin page is to offer something for free. Follow up with that lead using your autoresponder. Using optin pages allows you to build a list of targeted leads for your niche, product, or service. The larger the list, the more income potential that you have. You can get optin pages at: • IC Marketing Funnels • Leadpages.com Last but not least of the marketing tools that you will need is a webinar platform.
Webinar Platform Webinar is short for Web-based seminar. Webinar is a presentation, lecture, workshop or seminar that is transmitted over the Web. Webinars can be used for training purposes or to make sales. Many top marketers are using webinars to give value to their prospects and then sell a product or service. There are free and paid webinar services. You can decide which works best for you. A couple of the top webinar platforms are: • Cybernetico Live • Gotowebinar
Both of these webinar services are exceptional. Gotowebinar is the most popular but also the most expensive.
Conclusion In conclusion, there are several ways to market online. Step 1 - Choose which type of marketing program that fits you Step 2 - Get your marketing tools Step 3 - Purchase a domain if not included with your marketing tools Step 3 - Set up your capture(landing) page or pages Step 4 - Set up your autoresponder Step 5 - Begin advertising Step 6 - Make Money Now you can get marketing tools separately with several different accounts and a large monthly fee. Or you can purchase marketing tools under one account for a low monthly fee. CLICK HERE to get your marketing tool suite.
Christine Tuller 573-783-0124 http://www.workwithchristie.com finalstopbiz@gmail.com Facebook skype: christie.tuller