SMES FASHION QUESTIONNAIRE Human-enhanced time-aware multimedia search
CUBRIK Project IST-287704
Questionnaire V1.0 - 01/06/2013
CUBRIK SMEs Fashion
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Questionnaire version 1.0
1.
Welcome page
What is CUbRIK and what can it do for you? CUbRIK is a Collaborative Research Project participated by 15 partners and partially funded by the European Union in the FP7, aiming at introducing innovative patterns within the Multimedia search domain. The CUbRIK fashion App is an application developing new tools for the prediction of fashion trends and the identification of customer needs in the fashion domain. Taking into account that your customers are at the heart of fashion trends, the data provided and analysed by CUbRIK will help you to detect these trends as soon as they evolve. Furthermore you will also be able to trigger new trends by stimulating a process of open innovation with your target group. What is your benefit in answering this questionnaire? Answering the questions will take no more than 15 minutes and you will receive the following benefits: 1. Become a member of the “Fashion Innovators Club� bringing together the most cutting-edge enterprises of the fashion industry 2. Become a free user of the Beta Version of The Fashion App resulting in an innovative image of your company The responses given in this survey will be treated with strict confidentiality and. will only be used to improve the application. Please send your reply to contact@cubrikproject.eu If you would like to know more about CUbRIK, please visit http://www.cubrikproject.eu/. The CUbRIK Consortium consists of 15 partners, including research centres, universities and private companies: http://www.cubrikproject.eu/index.php/consortium.
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2.
QUESTIONNAIRE – INNOVATION PROCESS
2.1
Basic information
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Name of your company: Click here to enter text.
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Dimension:
less than 50 employees
more than 50 and less than 250 employees
more than 250 employees
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Main interests:
Fashion accessories
Clothing
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Other •
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If you want to receive the results of this survey, please provide an email-address: Click here to enter text.
2.2
Your current trend analysis and product planning processes
2.2.1
Does your company carry out trend analyses when planning new products?
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Yes
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If answer is “Yes”: How often does your company carry out trend analysis? o
1-2 analysis per year
o
3-4 analysis per year
o
More than 4 analysis per year
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Please describe briefly the process of trend analysis in your company: Click here to enter text. Please name the tools you use for trend analysis in your company: Click here to enter text. Please name the sources of information your company uses for trend analysis: Click here to enter text.
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No If answer is “No”:
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Why doesn’t your company carry out trend analysis when planning new products?
2.2.2
It is difficult to gather the necessary information.
We don’t have enough human or financial resources to carry out trend analysis.
Trend analysis is not relevant for our business
We don’t have right tools to carry out trend analysis.
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Please provide a value from 1 = unimportant to 5 = important
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Please provide a value from 1 = unimportant to 5 = important
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Types of information
While planning new products in your company: How important are the following types of information?
Information on competitors
Information in customer preferences
Information on products available
Information on fashion trends
Others (please specify)
2.2.3
Please provide a value from 1 = completely disagree to 5 = completely agree
Product details
While planning new products in your company: How important is information on the following product details?
Product type
Material of the product
Colour of the product
Print & graphics of the product
Details of competing products
Others (please specify)
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2.2.4
Sources of information
While planning new products in your company: How often do you use the following information sources?
Web search engine (Google, Yahoo, etc.)
Marketing Agencies
Facebook.com
Twitter.com
Pinterest.com
Clozette.co
Fashion.me
Stylehive.com
Other social networks or specialised fashion websites (please specify)
Competitor websites
Others (please specify)
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2.3 Requirements to enhance the trend analysis and product planning processes in your company 2.3.1
General user preferences to support your analysis
Imagine the ideal trend analysis for your company: How important would the following types of information on general user preferences be?
Information about the users opinion about a specific kind of clothes.
Information about clothing preferences depending on the age of the users.
Information about clothing preferences depending on the gender of the users.
Information about clothing preferences depending on where the users live. •
Please provide a value from 1 = unimportant to 5 = important
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What other information about the users/customers would be useful to you? Click here to enter text.
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2.4
Usability and features of the App
2.4.1
Personal impression of the App (Social Network Trends)
The following figure shows the Social Network Trend analysis provided by the Fashion App.
Figure 1: Screenshot of the CUbRIK Fashion App (Social Network Trends) The fashion designer Oliver wants to find out which fashion trends are currently up to date. He logs into the CUbRIK Fashion App and selects the Social Network Trends. He is especially interested in trend information about skirts. So he selects the category “Skirts�.
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Oliver can see the Color Trends of Now and over the past 6 months. He realizes that pink is the most popular color for skirts. In the Color Combination Trends section he can see which other colors people like to wear with pink. The Print & Graphics Trends show Oliver the most popular patterns for skirts as well as example images for each pattern. He can save the Trend Analysis in order to come back to it later. Please state to which degree you consider the following statements to be true.
The presented trend analysis is clear and well structured.
The possibility to filter Social Network Trends by specific types of clothes (dresses, trousers, skirts, etc.) is useful.
The Color Trends “Now� are useful to predict which clothes my customers will buy in the future.
The Color Trends of the past 6 months are useful to predict which clothes my customers will buy in the future.
The Color Trends of the past 6 months are useful to predict which clothes my customers will buy in the future.
The Color Combination Trends help me to identify market trends.
The Print & Graphics Trends help me to identify market trends.
The possibility to save and review the trend analysis is useful.
2.4.2
Please provide a value from 1 = completely disagree to 5 = completely agree
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Personal impression of the App (Most Popular Photos)
The following figure shows the Most Popular Photos provided by the Fashion App.
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Figure 2: Screenshot of the CUbRIK Fashion App (Most Popular Photos) With the trend analysis in mind Oliver wants to obtain more visual impressions of the clothes people like, especially with regard to skirts. In the popular Photos view he can browse the Most Popular Photos uploaded, shared or commented by users of Social Networks. The popularity is measured, for example, by the number of tweets on Twitter. Initially, Oliver will see the Most Popular Photos of all categories and without any filtering applied. He can now narrow down the images shown by Category (e. g. skirts), Age, Gender or Country.
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Please state to which degree you consider the following statements to be true.
The possibility to browse the Most Popular Photos uploaded by users helps me to identify market trends.
The possibility to filter the Most Popular Photos by Category, Age, Gender or Country is useful.
2.4.3
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Please provide a value from 1 = completely disagree to 5 = completely agree
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Personal impression of the App
Please state to which degree you consider the following statements to be true.
Using the application would be a good idea.
The application would make my work more interesting.
Working with the application would be fun.
I would like to work with the application.
I would find the application useful in my job.
Using the Application would enable me to accomplish tasks more quickly.
Using the application would increase my productivity.
Using the application would make it easier for me to do my job.
2.5
Please provide a value from 1 = completely disagree to 5 = completely agree
CUbRIK Fashion Innovation Workshop
After analyzing the results of this survey we will carry out an Innovation Workshop where you will be able to test the prototype and to give feedback and to contribute your ideas to improve the app. Would you be interested in participating in this Workshop? •
Yes
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No
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Please provide your email-address so that we can send you the results of this survey: Click here to enter text.
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