PORTFOLIO LI Cuiye
INTERIOR ARCHITECTURE I SCENOGRAPHY I PRODUCT DESIGN I INSTALLATION
2012 - 2014
2011 - 2012
HEAD / GENEVA, SWITZERLAND
Geneva university of art and design Master - Spaces & Communication
CREAPOLE - ESDI / PARIS, FRANCE Creation and Management School
2006 - 2010
WUHAN UNIVERSITY OF TECHNOLOGY / HUBEI, CHINA
CONTENTS 01
INTERIOR ARCHITECTURE
02
SCENOGRAPHY
Pop’up store for fashion brand Yohji Yamamoto
Scenography for the theater Romeo and Juliet
Book exhibition The market stand in Lausanne
03
DESIGN PRODUCT
04
INSTALLATION
The house is a machine for dreaming
01 POP’UP STORE FOR FASHION BRAND YOHJI YAMAMOTO SHOWROOM FOR BRAND PHILIPS IN PARIS SANITARY PRODUCTS SHOWROOM FOR BRAND ROCA
2011 in CREAPOLE / PARIS, Two months Workshop Architecture and commercial scenography
This project is in charge of designing a Pop’up store for the japanese fashion brand Yioshi Yamamoto, with surface of 150m2 dedicated to the fashions, accessories, jewelery and perfume H & F for this brand. To realize the arrangement of the sale space and performance of the store. Theme: Black and white are color, abstract geometry and asymmetry Color code: Black, White, Grey or original color of materials
8
CONCEPT
ASYMMETRY GEOMETRY SYSTEM DRAPED AND FOLDED INSPIRATION CUTTING TRADITIONAL JAPANESE CLOTHING
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RESEARCH FOLDED BROCHURE Front cover Site in paris Style of brand Exhibition of brand Pop’up store Black Color in art Black Color in architecture Black Color in interior architecture Black Color in different material
11
VISUAL CONCEPT AND MATERIALS CREATION
Visualization of global spirit of the brand and the inspiration
Approach realistic of experimental and plastic textures materials that will be used for the realization of the store, the display and the furniture
12
13
ZONE PLAN AND CIRCULATION
C B
D F
E
A
A ENTRANCE CORRIDOR B FASHION WOMEN C FASHION MEN D SHOW WINDOW AND PERFUME H & F E STORAGE AND COUNTER F WAITING AREA AND CENTER SCENOGRAPHY
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PLAN C
D
A
A
B
B
C
D
15
ELEVATION DRESSING ROOM
MEN’S DISPLAY WALL
DRESSING ROOM
CORRIDOR
A
WHITE FABRIC MIRROR
LIGHT BOX
WHITE PAINTED WOOD
CORRIDOR
WHITE WASHI PAPER
MIRROR
ACCESSORY DISPLAY WALL
BLACK LEATHER WHITE FABRIC
STORAGE
B
LIGHT OKA WOOD
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WHITE WASHI PAPER LIGHT OKA WOOD
WHITE PAINTED PLASTER
LOGO WALL PANEL
COUNTER
SHOW WINDOW
PERFUME DISPLAY WALL DRESSING ROOM
C
WHITE PAINTED WOOD
DRESSING ROOM
LIGHT BOX CLEAR GLASS
WOMEN’S DISPLAY WALL
WHITE PAINTED WOOD
WHITE WASHI PAPER
WHITE FABRIC
ENTRANCE SLIDING DOOR
D
WHITE FABRIC MIRROR WHITE WASHI PAPER
WHITE PAINTED WOOD LIGHT OKA WOOD
CLEAR GLASS
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CEILING
LIGHT OKA WOOD WHITE PAINTED PLASTER
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FACADE 1
1 3
4 2
2
3
4
LIGHT OKA WOOD WHITE WASHI PAPER
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MODEL PHOTOS
20
21
ROCKS,
PHILIPS SHOWROOM IN 2012 in CREAPOLE / PARIS, Three months Diploma Project
Subject: Showroom / Sale place Client: PHILIPS Group Concept: International Company Philips wishes: Consolidate all of its leaders in a single site
The project will include the following fonctions and arrangements: Lighting, sound and image, small appliances, care equipment
Space dedicated to lighting professionals Space dedicated to healthcare professionals / showroom medical equipment Bar Lounge Order counter, consumer space for 20 people, 20m2 reserve
Sanitary customers Men and Women 2 )
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SITE IN PARIS
The building is near the Railway Station Montparnasse in PARIS to allow greater mobility and proximity to the center of the capital. PHILIPS
Place Raoul Dautry, 75014 Paris
EXTERNAL SITUATION
INTERNAL SITUATION
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CLIENT COLOR: BLUE AND GREEN Blue: Emblematic color of Philips
the presentation and sale of Philips products must offer the entire range of the brand and to foreground its technological
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CONCEPT ENJOY A MOMENT IN THE NATURE Rocks, it is the symbol of the strong and powerful element in the nature. There is also an old saying in China: Solid as a rock. continue to lead trends.
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1F PLAN 1F RECEPTION WAITING AREA SHOW WINDOW INFORMATION PRESENTATION ACTIVITIES
2
1
3
26
1
2
3 27
2F PLAN 2F ELECTRONICS SALE AREA INTERACTIVE AREA COUNTER STROAGE / OFFICE PROJECTION WALL STAFF TOILETS
1
3
2
28
1
2
3 29
3F PLAN
3
4
1
3F 2
PROFESSIONAL LIGHTING SALE AREA MEDICAL EQUIPMENT AREA COUNTER BAR LOUNGE WAITING AREA STROAGE OFFICE SANITARY CUSTOMERS
30
1
2
3
4 31
ELEVATION A
Artemide, Castore tavolo 14, DESIGN: Michele De Lucchi, 2003
ARTEMIDE, Mercury Halo sospensione DESIGN: Ross Lovegrove 2007
32
W103 pendant lamp, Design: Inga Sempé, Brand Wästberg
Green product of Philips Marker LED
ARTEMIDE, Led Net line sospensione 125, DESIGN Michele De Lucchi 2010
Green product of Philips Master TL5 HO Ecolampe
Green product of Philips Lux space embedded
Green product of Philips Souligner LED
COLOR ELEVATION A
LIGHTING DISPLAY WALL
ENTRANCE
ELECTRONIC DISPLAY WALL
PENDANT LIGHT INTERACTIVE AREA
RECEPTION
CONSUMER SPACE
PODIUM
BAR LOUNGE
STORAGE RECEPTION
ACCESS REATAURANT
PODIUM
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ELEVATION B Artemide, Castore tavolo 14, DESIGN: Michele De Lucchi, 2003
Green product of Philips Lux space embedded
Artemide, Castore tavolo 14, DESIGN: Michele De Lucchi, 2003
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Green product of Philips Turn round rond IP 20
Green product of Philips Finess TCS 198
Green product of Philips Store encastré Cardanique
W103 pendant lamp, Design: Inga Sempé, Brand Wästberg
COLOR ELEVATION B
LOGO DISPLAY
ELECTRONIC DISPLAY WALL
BAR LOUNGE
COUNTER
RECEPTION
RECEPTION CORRIDOR
PODIUM LIGHT BOX
WAITING AREA
PODIUM
COUNTER
ELEVATOR
STAIRS
ARMARIUM DISPLAY AREA
PROJECTION WAITING AREA IMAGE DISPLAY WAAL WALL
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MATERIALS REFERENCE
WALLS & PARTITIONS
FLOORING
1
6
2
9
10
FURNITURE
13
11 14
7 3
4 12
15 8
5
1 DARK GRAY MARBLE STONE 2 GRAY MARBLE STONE 3 GRAY FLOOR TILE 4 LIGHT GRAY FLOOR 5 WHITE STONES PEBBLES
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6 DARK GRAY TILE 7 GRAY STRIPE TILE 8 LIGHT GRAY TILE
9 LIGHT GRAY MARBLE 10 GREEN MARMORINO 11 WHITE MARMORINO 12 GREEN FABRIC
13 WHITE OKA WOOD 14 WHITE MARBLE STONE 15 METAL FINISHED 3D LOGO
FURNITURES REFERENCE
1st FLOOR
The Fat Sofa Seat System, B&B Italia, Design by Patricia Urquiola, 2007, Cover: Fabric.
Cone Table, Design by Verner Panton, 1958 Table top: high-pressure laminate with continuous plastic edging.
Visavis 2, Design by Antonio Citterio, 2005.
2nd FLOOR
Cone Chair, Design by Verner Panton, 1959. Base: stainless steel brushed, Surface cover: fabric.
Visavis 2, Design by Antonio Citterio, 2005.
3rd FLOOR
Do-Lo-Rez Sofa, Design by Ron Arad, polyurethane foam, fabric.
HAL Bar Stool, Design by Jasper Morrison, 2010.
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FACADE
GREEN PAINTING
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TEMPERING GLASS
GREEN PAINTING
SHOW WINDOW
RESEARCH MODEL
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SHOWROOM FOR Bachelor diploma project
A showroom for Spanish brand ROCA in an exhibition of Sanitary products in China. Surface: 380m2
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CONCEPT
CHINESE TRANSLATION HAPPY FAMILY HOME
CHINESE TRADITIONNEL HOUSE SIHEYUAN / COURTYARD DIAOJIAOLOU / PILLAR MODREN HOUSE INDUSTRIALISATION / GEOMETRY SWIMMING POOL / TERRACE
Visiting this showroom is like enjoying your home !
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ZONE PLAN
SIMULATION SWIMMING POOL TERRACE
DISCUSS AREA SHOW ROOM
TOILETS AND BATHS PRODUCTS CENTER SCENOGRAPHIE BASINS AND ACCESSORIES
SHOW WINDOW NEW COLLECTION
RECEPTION ROOM
ENTRANCE COUNTER WALKING AREA
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PLAN
44
B
A
B
A
ELEVATION
+5.800
+4.000
+0.000
A
+5.800
+4.500
+0.000
B
45
3D RENDER
46
MATERIALS REFERENCE FLOORING
1
4
WALLS & PARTITIONS
7
FURNITURE
11
8 12 2
5
9
13
3 6 14
10
1 LIGHT GREY CARPET
4 OUTDOOR WOOD FLOORING
7 TRANSPARENT GLASS
11 DARK MARBLE STONE
2 DARK GREY CARPET
5 SAND
8 WHITE PAINTED PLASTERBOARD
12 WHITE MARBLE STONE
3 BLUE MARMORINO
6 GRAY MARMORINO
9 METAL FINISHED 3D LOGO
13 WHITE MARBLE STONE
10 BLUE AND WHITE MOSAIC
14 WHITE LEATHER
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MODEL PHOTOS
48
49
02 SCENOGRAPHY FOR THE THEATER ROMEO AND JULIET SHISEIDO SHOP WINDOW IN GLOBUS, GENEVA SCENOGRAPHY FOR BOFFI BATH SHOWROOM IN PARIS EXHIBITION RE-THINK THE EAMES IN MILAN BOOK EXHIBITION THE MARKET STAND
FOR THE 2011 in CREAPOLE / PARIS, Two months Workshop for Scenography of the theater
Theme: Theater, a communication space; Theater, we learn to read the world. Architecture of the imagination ... Surface: 120m2
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53 53
RESREACH OF SCENERY AND LIGHTING
54
55
ACT I in honor of their daughter Juliette. She persuaded by his mother and nurse , the ball will be the opportunity to meet a possible future husband. During this dance , Juliette completely replaces Rosaline in the heart of Romeo .
OVERTURE PROLOGUE
SCENE 1 VERONA CITY, PUBLIC PLACE
SCENE 3 A MASKED BALL IN THE CAPULETS’ PALACE, ROMEO’S FIRST INTERVIEW WITH JULIET.
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SCENE 2 QUARREL BETWEEN THE RIVAL FAMILIES CAPULETS AND MONTAGUES.
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ACT II trude, go to the church, and the wedding takes place. Laurent hopes that reconciliation between the houses of the Montagus and the Capulets may thus take place.
SCENE 1 THE BALCONY OF JULIET, TWO YOUNG LOVERS EXCHANGING THEIR VOWS OF LOVE.
SCENE 2
LAURENT'S CHURCH, ROMEO AND JULIETE, ACCOMPANIED BY GERTRUDE.
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SCENE 3 THE WEDDING TAKES PLACE.
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ACT III
SCENE 1
A STREET NEAR CAPULET'S PALACE, TYBALT ET MERCUTIO'S DEATH
SCENE 2
THE CAPULETS' GARDEN, JULIET AND HER NURSE
ACT IV Juliette's father comes to remind her of Tybalt's dying wish for Juliette to marry Count P창ris. She refused and went to Laurent's church for help.The friar awaken her and take her away.
SCENE 1
LAURENT'S CHURCH, ROMEO DEPARTS FOR EXILE
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SCENE 2
A BALLET SCENE IN THE GRAND HALL OF THE CAPULETS' PALACE
SCENE 3
JULIET'S ROOM, JULIET'S FAKE DEATH
SCENE 3
LAURENT'S CHURCH
SCENE 4
JULIET’S ROOM
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ACT V
SCENE 1
IN THE STREET, ROMEO KNOW JULIET'S DEATH
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SCENE 2
LAURENT'S CHURCH
SCENE 3
JULIET'S TOMB, THE LOVERS' DEATH
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2013 in HEAD / GENEVA, One week Workshop for Shiseido shop window
The Swiss branch of the Japanese cosmetics company Shiseido has entered the occasion -
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A BATH OF RED LIGHT TO ENVELOP THE VIEWER. WE USE THIS “PERFECT RED” TO IDENTIFY THE BRAND SHISEIDO.
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PHOTOMONTAGE
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2012 in CREAPOLE / PARIS, One month Workshop for Scenography BOFFI BAINS
Under the 2012 Designer Day, we are in charge of designing the scenography of BOFFI BATH SHOWROOM located 12 rue de la Chaise 7th editor bathroom and high tech kitchen. The purpose of DD is the promotion and object of contemporary design presentation. The theme chosen for the month of operation in June 2012 , object identity BOFFI How are choices that determine the identity of brands through their production and time?
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SITE IN PARIS
collections. It’s a space of 250 m² in the heart of Saint-Germain that presents, in the location of an old fashion studio, distance, by an exhibition space dedicated to accessories, on the vibrant Boulevard Saint-Germain.
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VISUAL CREATION
Choose emblematic product identity and evocation of the brand of BOFFI
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STORYTELLING
This morning, in a very calm lake, the water begin to wake up. Everything is quiet and simple. A beautiful day begins... With this image, I can imagine a romantic scene: The morning in your bathroom, a BOFFI bathtub is very dynamic. A relaxing and magical moment, thanks to this bathtub. Enjoy your fantastic bath, enjoy your everyday from the magical morning !
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INSPIRATION - BUBBLES’ LIFE
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SCENOGRAPHY DESIGN SHOWROOM Development of four scene and processus according to the bubbles’ life
A
A
FIRST SCENE BUBBLES APPEAR
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SECOND SCENE GATHERED BUBBLE
THIRD SCENE BUBBLE BROKEN
FOURTH SCENE BUBBLES DISAPPEAR
SCENOGRAPHY DESIGN SHOWROOM
FIRST SCENE BUBBLES APPEAR
SECOND SCENE GATHERED BUBBLE
THIRD SCENE BUBBLE BROKEN
FOURTH SCENE BUBBLES DISAPPEAR
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PERSPECTIVE
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SALONE INTERNAZIONALE DEL MOBILE, MILANO 2013 2013 in HEAD / GENEVA, two weeks Workshop for Exhibition Milan Cuiye Li, Aurelien Mabilat, Solkin Keizer, Praiya Chinagam
IN ORDER TO ANSWER THE QUESTION :
How can we put the world of ideas on show? How can we talk about design without showing a collection of objects? together at the same time?
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SITE IN MILAN
mes_Milan-Lambrate_entrance / exit
7.75m
24.8m
189 m2
Trottoir
Trottoir
Trottoir
Via Gaetano Sbodio
79
SLOPE We want to change the behaviour of visitors when they see the exhibition. After a day of the visit, to give you a place of stage and atmosphere to dream, to relax.
B
A
A
B
ENTRANCE
DARK GRAY TILE
80
EXIT
DARK WOOD
DARK GRAY CUSHION
LIGHT GRAY CARPET
TWO WORLDS Space is divided into two parts by platform.
PROJECTION AREA ELEVATION A
DARK AREA
DARK AREA ELEVATION B
LIGHT AREA
81
SCENARIO The audience enters throuht the bottom of the platform. The stairs are illuminated...
After climbing the stairs the or walk around as they wish...
1
2
3
to stay longer or part...
4
82
5
SCENARIO The upper platform is a bright space, the stairs lead to darkness.
When the visitor opts to move on, he willl walk down the platform towards the exit ( encourage to exit by graphics, animation or sound). The stairs can be controlled so visitor don’t exit through there.
INTERIOR ATMOSPHERE Light grey carpet and use of pillows, inspiration Rolex Learning Center EPFL Lausanne
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EXTERIOR From a distance, the visitor sees a ramp. The ramp is 70cm at its highest point. The ramp mirrors the slope inside but on a small scale.
84
RE-THINK THE
MOVEMENT
UP
DOWN
UP
SIT
DOWN
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BOOK EXHIBITION 2012 in HEAD / GENEVA, One week, Workshop for Exhibition books
How to exhibit books? How to reuse it in the mobile exhibition? How to install fast and transport easily?
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ONE MODULE
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COMBINATION
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MISE EN SCENE
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MARKET // Workshop with Adrien Rovero 2012 in ECAL / LAUSANNE, One week
For this Workshop, we are going to work on a topic that includes: micro-architecture, objects and accessories. We will develop several Market stands for groceries, including all accessories needed on a market place. The end result should be a contemporary take on the age-old farmers market and well adapted to the original context: outdoor or indoor, craftsman, small production, durable, easy to build, etc. The outcome will be a scale 1:1 formal model made with simple materials. The market stands will be setup at ECAL.
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HOW TO REMOVE THIS STAND?
INSPIRATION: SEDEN CHAIR
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3D MODEL AND MATERIALS REFERENCE
ometric View
ransversal Workshop — Market CAL / HEAD-Geneva
UNTREATED PINE WOOD BATONS
PLASTIC BOXES
The Market King by Olli Hirvonnen, Cuiye Li, Alan Pheleppart, Lola Cazes, Alex Loader
POLYCARBONATE SHEET Teacher Adrien Rovero
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DIMENSIONS Implantation of stand in 2mx5m site
200mm
Scale 1 : 20 Units mm
500mm
Implantation of stand in 2mx5m site Scale 1 : 20 Units mm Transversal Workshop — Market ECAL / HEAD-Geneva
The Market King by Olli Hirvonnen, Cuiye Li, Alan Pheleppart, Lola Cazes, Alex Loader
Teacher Adrien Rovero
Plan
Front Elevation Transversal Workshop — Market ECAL / HEAD-Geneva
96
Right Side Elevation The Market King by Olli Hirvonnen, Cuiye Li, Alan Pheleppart, Lola Cazes, Alex Loader
Teacher Adrien Rovero
VIEW DRAWING
FRONT VIEW
TOP VIEW
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03 DESIGN FOR SITTING - OUTDOOR CHAIR GLACE LIGHT FOR BRAND EVA SOLO
2009 in China Central Academy Of Fine Arts, one months Competition: Design for sitting Cuiye Li, Liwei Huang
This is a competition project devoted to design for sitting The objective is to solve how to sit. I joined this project with my friend. This outdoor chairs is in public space for parks, bus stops, subway stations and places of recreation. It’s not only for sitting, but also have a recreational function.
100
SITE AND USER ANALYSIS
FABRICATION PROCESS
MOVEMENT
VIEW DRAWING
103
2012 in CREAPOLE / PARIS, Two months Workshop for Lighting
Theme: Create an object where emotion and poetry are the only visible Client: Brand Eva Solo Target: Students pursuing graduate studies or living in an apartment or in university Question: How to make poetry in a world tied by the constraints ? How to stick to one brand while putting his universe ? Technical constraint: Material: plexiglass Manufacturing: Laser cutting (engraving possible) Plate size: 420 X225 X 3mm Possible system Fixing screw / slot ( no stickiness )
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CUSTOMER / USER ANALYSIS
108
MODEL ANALYSIS
109
OPTIONS FOR PROJECT
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FINAL PROJECT
THE HOUSE IS A MACHINE FOR DREAMING
The house is a machine for dreaming 116
The subject of this project tries to answer the following questions: Continuing the work begun in my thesis on the theory of Andrea Branzi on weak architecture, The research metonymy of speech in a sentence, which replaces a whole by one of its parts. Is it possible that a piece of architecture or architectural element that can create the sense of a whole of I started my research on ultrabasic architectural elements such as window, door and staircase. These elements communicate with the outside as well as the inside space. I am interested in playing with opposites communicating I wanted to use these three standard construction elements and put them in symbolic spaces, to ultimately cre-
a machine for dreaming. I wanted to interpret it according to my thoughts, with a share of surrealism and transform a banal and technologipoetic and emotional images. For this I imagined an architecture that has an abstract and emotional dimension, which could be experienced by because everyone will give his own interpretation.
An imaginary house in Geneva I placed the three elements in different locations in Geneva, imagined the little moments in our lives.
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Geneva Entrance
120
It is a good thing for us to keep a few dreams of a house that we shall live in later […] so much later, in fact, that we shall not have time to achieve it. Gaston Bachelard, <The Poetics of Space>
Go to the sky
Geneva Entrance 123
When a window is closed, we need to open a new one. Window in the wall of Geneva â&#x20AC;&#x2DC;s Old Town
124
If we change the perspective to see something, you can have the new landscape. Window in Geneva â&#x20AC;&#x2DC;s Old Town
125
My school memories Window in
126
Open the windows, I have the whole city Window in
127
The architecture and agriculture, both lands seem completely irreconcilable: There have one where can not be any room for the other. But in our dream, they can coexist harmoniously.
128
Stairs exist in our dreams, where should we go? We don’t know? Maybe to discover ourselves. Stairs in the Lake Geneva, Bains des pâquis
129
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Stairs in the Lake Geneva, Bains des p창quis
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19, Rue du village-suisse, 1205, GENEVA, SWITZERLAND +41 (0)78 812 84 86 licuiye1005@163.com