product design portfolio Daniel Culpepper
2012 product design portfolio
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ALARM CLOCK
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PERENNIAL WOOD™ SPONSORED STUDIO
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ACCESSORIES: CLIF-HANGER
Table of Contents
product design portfolio 2012
project brief “Back to school” is a major retail event which many companies use to pull in revenue comparable to holiday sales. One of the most important products for any student is an alarm clock. Waking from late nights of study can be the most difficult thing about school for some.
waking up It’s difficult, but mandatory. Alarms are usually noisy and annoying. Usually wakes others instead of you.
Alarm Clock
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2012 product design portfolio
research These are examples of existing products, most of which require user interaction to disarm. These interactions create a love-hate relationship with the product. The user is happy that the alarm is effective in getting them out of bed, however the main issue of waking up is SLEEP INERTIA. Scientific research explained that sleep inertia was the key factor in oversleeping and accidents caused by drowsiness.
senses that alarms use
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Alarm Clock
Most commonly used. Noises however cannot wake you from your REM Cycle
Can be startling when awakened by a moving or vibrating object.
Engages the eyes before they open.
product design portfolio 2012
concept ideation One of the most effective ways to reduce SLEEP INERTIA is to introduce light into the retina. This increases the secretion of melatonin in the pineal gland to adjust the body’s natural circadian rhythym. It simply wakes you up quicker. Light is a feature that needed to be prioritized in alarm clocks, more than the common function; noise. This concept has knob–buttons on each side that adjust the time, volume, and playback capabilities of the synced device. It also has a secondary display so the user can easily see the time from their pillow.
Alarm Clock
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2012 product design portfolio
physical model
final concept The final concept successfully portrayed the idea of using light as an important variable in the waking process.
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Alarm Clock
product design portfolio 2012
Bracket shaped body allows alarm clock to be hung from most headboards.
final rendering Features aluminum arms for style and support, also allowing for the main body to be manufactured as a bent polymer sheet.
Exploded view reveals each component; speakers, pillow view clock, main CPU, & upper clock display.
Alarm Clock
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2012 product design portfolio
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Perennial Wood™ Sponsored Studio
product design portfolio 2012
project brief We had first-hand experience working with a new innovative product, Perennial Wood™. Sponsored by Eastman, the Perennial Wood Appalachian State Design Studio 2012 provided us with the chance to work with this new material and display our furniture in several high profile venues. Perennial Wood is an attractive, long-lasting, U.S.-sourced wood well suited for a wide variety of uses including furniture. It is real wood, with real character that has been modified with TruLast™ Technology to stand up to the elements, resisting changes from moisture and remaining dimensionally stable for decades. Because it has 25 percent greater surface hardness, and is three times more resistant to shrinking and swelling than unmodified wood, furniture made with Perennial Wood will hold its shape and stand the test of time. -perennialwood.com
Perennial Wood™ Sponsored Studio
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2012 product design portfolio
where is wood used ? Perennial Wood has features that allows it to withstand warping and weathering. Each student did research to investigate which product area would be successful and unique. 8
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Perennial Wood™ Sponsored Studio
product design portfolio 2012
concept sketches After preliminary sketches, we selected the concepts that showed the most promise in creating a unique platform for Perennial WoodÂŽ in the outdoor furniture market.
Perennial Wood™ Sponsored Studio
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2012 product design portfolio
modular geometry Gives the user freedom to create shade in almost any outdoor space. At this time during ideation, each panel was took the same shape and interlocked with eachother.
The density of Perennial Wood allows for new methods of fabrication. The Canopy concept expands on machinability while creating a new approach to generate shade.
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Perennial Wood™ Sponsored Studio
product design portfolio 2012
inspiration Once the revising stage was complete, I decided to add some inspiration to the form of each panel. The shapes and angles were directly represented in the structure of a dragonfly’s wing. Once the pattern was made, it was then translated onto each panel to make the overall scheme contiguous.
Perennial Wood™ Sponsored Studio
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2012 product design portfolio
final rendering The concept was successfully translated from digital concept to physical prototype.
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Perennial Wood™ Sponsored Studio
product design portfolio 2012
presentation model Creating a presentation model required comprehending the cutting threshold of Perennial WoodÂŽ and the feed, spindle, and transfer speeds of the CNC used to cut the prototype.
Perennial Wood™ Sponsored Studio
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2012 product design portfolio
accessories project brief Accessories today enhance products by adding functionality, or build on the identity/ relationship between the user and the product. The basis of this project is to accessorize our accessories. Rather than designing a freestanding self-Âreliant product, the goal for this project was to enhance the homogenous world of everyday artifacts. This can be a functional, formal, or emotional enhancement – adding a new use to an existing product, creating a new aesthetic, or helping to create a more personal relationship between user and product. Ideally, the design should address all three areas. The goal is to add value to an existing product, and enliven something we already have.
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ACCESSORIES: CLIF-HANGER
product design portfolio 2012
bookbags overlooked Bookbags are the one thing every student has. Most students invest in an expensive bag with hopes that it will continue to perform throughout their educational career. In the classroom, there aren’t any places to hang your bag, especially in the college classroom. If you’re lucky you can hang your bag on your seat-back, but then it is not easily accessed. And when you get up, sometimes your bag will flip your chair.
ACCESSORIES: CLIF-HANGER
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2012 product design portfolio
clif-hanger concept The CLIF-HANGER™ keeps belongings off the ground and out of the way. The clip uses the bag’s weight to hang on any edge and easily attaches to the top strap of many mainstream packs. Utilizing the top strap also accomodates the user’s access to the bag when hanging.
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ACCESSORIES: CLIF-HANGER
product design portfolio 2012
creating a brand Brand needs to attract students, outdoor gear users, and children. In order for the brand to reach the target market, it needs to have related visual language to the brands desired by each demographic. Product takes the appearance of simplified technical equipment, while also having a comical shape to add personality to the user’s pack.
SIMILAR BRAND IDENTITIES
ACCESSORIES: CLIF-HANGER
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2012 product design portfolio
brand identity + logo 18 \\\
ACCESSORIES: CLIF-HANGER
product design portfolio 2012
packaging concept The packaging needed to be unique and reflect the main feature of the product. This concept has a pop-out edge to show the user how it would function. On the back label, there are directions on how to use CLIF-HANGER™.
ACCESSORIES: CLIF-HANGER
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2012 product design portfolio
production costs In order to fulfill the requirements of this project, we are rquired to manufacture a quantity of 20 pieces to put up for sale on campus.
$2O.OO PER 1’X4’ SHEET (83 PIECES)
PAPER + INDIGO DIGITAL PRESS PRINT $4OO.OO PER 1OOO
HEAT BENDING: 3 BENDS PER PIECE, $9.55 PER HOUR LABOR, 1 HOUR = APPR. 35 PIECES
$12 PER HOUR = 6, 1’X4’ SHEETS, 498 PIECES
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ACCESSORIES: CLIF-HANGER
product design portfolio 2012
strategic pricing
RETAIL PRICE: $ 2 .99
After calculating price of production and comparing similar accessories for backpacks, a retail price was selected. This is the retail price that the 20 pieces will be sold at. When addressing the ballpark price range, the product’s value also needed to be evaluated.
POSSIBLE RETAILERS
ACCESSORIES: CLIF-HANGER
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2012 product design portfolio
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Curriculum Vitae