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A Food Hub for Casey - concept sketches These computer modeled architectural sketches have been created to illustrate how a Food Hub at Casey could be simply designed to provide a mix of services for farmers and the general community. These designs are intended as ‘conversation starters’. A final Casey Food Hub design could end up being many times larger or much smaller depending upon the needs and desires for the local community.

Simple shed construction with roof mounted solar panels and bold street frontage

Separated traffic flow of cars and trucks. The ‘Back’ is set up for efficient and clear wholesale functions, designed for easy truck access and produce movement. Also room to park for those that want to come inside

Drive-through for quick, simple, tasty and nutritious meals – prepared inside from fresh local produce. Or park and come on in. Produce and meal specials are advertised on large black boards

Children’s play area and kitchen garden at front left to attract attention from the road ‘what’s that mum?’.

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Inside the Food Hub concept sketch:

Premium produce, with stories of producers highlighted, is available for purchase. This could include the best of fresh, valueadded processed products and prepared meals to take with you.

Warehouse space and coolroom for aggregation and storage of produce. Much of this goes back out ‘wholesale’ to local businesses. Operations supported through training and employment programs.

Restaurant serves healthy, simple and tasty meals – quick and easy but really good.

Commercial kitchen for processing gluts and seconds into higher-value products and preparing tasty, affordable meals for the café. Potential to share or rent facilities with local businesses.

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Public Sector-led

Strengths

Retail provides expertise Hub has common goal

Public stakeholder support / expertise Open to funding

Weaknesses

Producer may be over -reliant on retailer

Distinguishing Opportunities

General Opportunities

Distinguishing Threats

General Threats

Producer Entrepreneurled Individual commitment Simple management structures Entrepreneurial attitude

‘Imposed Solution’ Narrow expertise base Liable to: inappropriate financing/lack Can lack financial of emphasis on financial viability; resources Inappropriate internal expertise; Business ambition often Lack flexibility to respond to market reflects personal ambition change Public sector support acts as Stakeholder respect for PR/advertising producer entrepreneurs Set up to meet public sector needs (e.g. procurement) Can tap into unmet demand for local food products from consumers Can provide environmental / social / economic benefits to localities Can assist food providers in developing positive PR Retailer can switch Changing demand hub/withdraw from local range Market with retailer may be limited The development of other forms of local supply arrangements Market / Consumer demand downturn Supply problems due to localised supply base

!

Producer Cooperative-led Broad expertise base Constituents able to do what they do best.

Broad resource base Relies on true cooperation including shared priorities Can suffer from management ‘by consensus’

Wholesaler-led Strong experience and understanding of market Good reputation Well-developed infrastructure May lack understanding of sustainability / production issues May ‘cherry pick’ range Usually not commodity focused Able to engage in existing supply relationships

!

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