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Ayo Ogunseinde @armedshutter www.unsplash.com/ @armedshutter

Tom Smith, “All Shades Of Red”, 2022, via @tomsmithhd

““The power of hair colour on the way someone feels has always been a driving force behind my work, and I make it my mission, whether an immediate change, or a long term ‘hair journey’ to make my clients the best version of themselves.”

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TOM SMITH

Hello you lovely lot! Doesn’t it feel good now we finally have some sunshine? It’s that time of year when wading through buzzy summer haircuts in search of a new look is only natural. With Issue 05 comes new arrivals, new beginnings and brand new seasonal edits brimming with glorious hair trends that will be everywhere in 2022 – inspiration boards at the ready. That’s not all - these pieces are, of course, alongside all of our regular features such as the It List and Cult Salon Sounds which we know you love! We do hope you enjoy yet another jam-packed issue of Culture, and please do get in touch if you’d like to see anything in particular next month. Don’t forget to tag us on Instagram @cult.brands whilst you are having a read.

evo Hue-verse evo Staino

professional in-salon treatments for when your hair needs a healthy dose of good and proper, wham-bam, thank-youma’am hairapy.

TOP DROPS

IN-SALON TREATMENTS

evo’s shiny new in-salon treatment range delivers three power-house offerings for instant hair gratification, straight-up.

Available in hydrate, repair and platinum blonde, each concentrated treatment leaves any and every hair type with instantly improved condition, longerlasting colour and better manageability, plus locks are left stronger and more hydrated… what more could you want.

So, we hear you ask, what makes top drop treatments so unique?

Instant Results.

Each treatment provides results that can be seen and felt instantly. The condition of hair is visibly improved but with no extra time required.

Simple. The top drop process is simple and efficient. The treatments are simply sprayed onto the hair, combed through, and rinsed. Easy-peasy.

Ultra-concentrated.

As with all evo products, there’s no imaginary technology or gimmicks used to make the products sound extra fancy. It’s the high concentration of active ingredients that give epic results. No bs required.

Plus, top drop treatments are better for people + the planet.

Top drop is vegan, cruelty free, made without sulfates, parabens or gluten and because we know that most professional treatments are typically made from plastic too small to be recycled, we’ve used glass bottles with aluminium lids that can be infinitely recycled. Top drop boxes are made from recyclable fsc® (forest stewardship council®) certified paper and are packed ever-so-tightly to reduce packaging wastage and lessen our carbon footprint.

For more information sales@cultbrands.com

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evo Top Drop, Hydrate, Repair & Platinum

evo hair: Haircare & Beauty Products, “Top Drop”, 2022, via @evohair

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