2020 PARTNERSHIPS
CULTURS IS PROUD TO WORK WITH YOU
Culturs Global Multicultural Philanthropic LIFESTYLE Network is dedicated to celebrating cross-cultural identity through media, products and experiences. Culturs connects users with the people, places, and products to help them unleash their inherent POWER. We give the cross-cultural community a home, one place to connect, share stories, learn, be inspired and empowered. Culturs welcomes you HOME. #WhereYouBelong
Š Culturs Global Multicultural Philanthropic Lifestyle Network All Rights Reserved. www.CultursMag.com
I started Culturs Magazine to create commiunity and enhance human connection for in-between identities. As one who identified with seven cultures on four continents before age 19, the only place I felt like people understood me was, well – nowhere. Coming from a family with multiple cultures, living in even more cultures as I approached adulthood, and often not looking or thinking like those around me, led me to embrace the in-between. Today, more than 238 million people around the globe have similar experiences. In the United States, people of color under age 18 make up the majority population. By 2045, that will be the entire populace. Culturs provides the ONE. SINGLE. SPACE. That covers topics and people important to this pertinent and INCREDIBLY LARGE niche market. IT represents the People, Places, and Products to help our audience members unleash their inherent Power… It’s a place to understand and be understood - much like the feeling of warmth from being at home. WE look forward to welcoming you…
Doni (Dawn-ee) Founder www.culturs.org
THE GLOBAL MULTICULTURAL MAGAZINE
A quick look at who we are… • Click below watch this 90 second video overview https://youtu.be/cDiMZC0-OXc
Delivering Cross Cultural Excellence
Doni, CULTURS’ founder, is a culturally and globally mobile Afro-Latina who lived on four continents and identified with seven cultures by age 19. She is passionate about education and creating community for cross cultural populations. She has presented around the globe as a Keynote, at conferences, universities and in media as a lifestyle expert focused on entrepreneurship, marketing, diversity and inclusion, and crosscultural identity. With this background, she developed university curricula for global culture.
founder’s bio
Far right - Our founder’s Trinidadian maternal grandmother during nursing school in England, mid 20th Century – continuing a family tradition of global diversity and cross-cultural excellence that still lingers...
Doni uses her global, multi-cultural background, academic training, and career experience in media, management and business to position CULTURS as the first-ever digital-first print publication and product marketplace of its kind - one that addresses global and mobile cultural identities, with emphasis on hidden diversity. ---Most recently, she consulted on culture for Warner Brothers Studios and Turner Network Television, working on “I am the Night,” directed by Wonder Woman Patty Jenkins (“Wonder Woman,” “Monster”) and starring Chris Pine (“Star Trek,” “Wonder Woman”); and branding and culture for the Peter Tosh Estate (Tosh is a founding member of the Wailers with Bob Marley) in Jamaica. In 2018, "Culturs" - The Global Multicultural Magazine Celebrating Cross-Cultural identity” reached more than 1.2 million through email, mobile , digital
and print editions distributed in Whole Foods, Barnes and Noble, Books-a-Million, Sprouts and university and independent bookstores. Doni’s experience includes marketing for corporations, retail and education & editing for print and digital magazines. She worked in-front-of or behind-thescenes with ABC's The View, Lifetime Television, The Tyra Banks Show, EXTRA TV, Soap Opera Weekly, Woman's Day, Pregnancy Magazine, Woman's World, Oxygen, Oprah Magazine and more. She has interviewed celebrities including Naomi Watts (King Kong, Birdman), Molly Simms (Sports Illustrated Model; Actor - NBC's Las Vegas), Anne Hathaway (The Princess Diaries, The Intern) and business and political names including Colorado Governors John Hickenlooper and Bill Ritter, Denver Mayor Wellington Webb, Eula Adams (First Data Corporation), L. Don Brown (Coors), & more. She previously served as head of a manufacturing company developing original, award-winning products selling in 45 countries via stores like Hallmark, ProFlowers, Major museums in the U.S., Europe and Oceana, and independent stores globally. She also developed custom-branded products for organizations including The Metropolitan Museum of Art, The Getty Museum, Jouer Cosmetics and CBS television, and for celebrities like Dancing with the Stars' Brooke Burke, The Bachelorette's Trista Sutter, music artist-Usher.
ABOUT US
www.culturs.org
Culturs embodies a global multicultural philanthropic lifestyle that delivers cross-cultural excellence to culturally fluid and geographically mobile (including globally-mobile) populations who represent “hidden” and “visual” diversity.
WORDS WE LIVE BY
www.culturs.org
Culturs print magazine soft launched in May, 2017 with a significant presence at the National Stationery Show in the New York City’s iconic Javits Center.
people
places
products
power
CONTENT FOCUS
philanthropy partnerships human connection
travel art education gatherings
for and by cross cultured individuals
online digital print video
DISTRIBUTION OUTLET
MESSAGING
VISION DEFINED
Culturs GIVES
Culturs EXPERIENCES
Culturs MARKETPLACE
Culturs CONTENT
Celebrating Cross Cultural Excellence | www.Culturs.org
AUDIENCE
PRINT LAUNCH
Culturs print magazine soft launched in May, 2017 with a significant presence at the National Stationery Show in the New York City’s iconic Javits Center.
www.culturs.org
LIFESTYLE CONTENT For a cross-cultural population
PEOPLE
PLACES
celebrities
travel
entrepreneurs
education
icons
gatherings/events
PRODUCTS
POWER
innovations created for
philanthropy
and created by
strategic partners
our niche population
human connection
www.culturs.org
OUR OUTLOOK CULTURS brings content to enhance the lives of cross cultural people and those who surround them.
ouraudience
ourmission
ourvision
cross-cultural or “in-between” identities who live in “shades of gray.”
increase human connection and nurture community by creating space for and covering topics of interest to cross-cultural populations
For those whose cultural mobility made it difficult to find “home,” or answer the questions “what are you,” or “where are you from,” we provide answers
(Global Nomads, Third Culture Kids and racially, ethnically or culturally-blended)
Celebrating Cross Cultural Excellence | www.Culturs.org
LIFESTYLE CONTENT
covering the people, places and products to unleash your power
www.culturs.org
TESTIMONIALS
LIFESTYLE CONTENT MEDIA OVERVIEW
Learn about this military B.R.A.T. Where is Home is a video series being produced by CultursTV that highlights the unique experiences of growing up culturally mobile. Click here to watch:
https://youtu.be/hf1sVUEYdUM
#WelcomeHome
LIFESTYLE CONTENT
Though Culturs lifestyle content falls into many departments, we especially focus on areas important to the globally and culturally fluid (cross-cultured):
entrepreneurship
human connection
Innovation in business and being your own boss are choices made by a large percentage of the TCK population, perhaps because of their “non-traditional” life experiences.
A sense of “home” and a sense of connection to like-minded individuals are important for all, but especially important to Global Nomads and those living “in-between.”
education
travel
TCKs, expats and globally-mobile individuals tend to be more educated and pursue higher level degrees than the general population. Education is a great part of their experiences.
Given the global mobility of many of our population, travel and culture tend to be extremely important to our readership. Experiencing cultures and people around the world is essential to many in our audience.
Celebrating Cross Cultural Excellence | www.Culturs.org
CULTURS is a historic publication – the first magazine of its
DIGITAL FIRST
kind to address topics and deliver content of interest to this important population. The digital-first publication launched online in 2014.
www.culturs.org
EXPERT COMMENTARY CULTURS features articles, opinions and advice from hundreds of writers and experts around the globe: here is a sample:
Celebrating Cross Cultural Excellence | www.Culturs.org
GIVINGBACK
CULTURS PROCEEDS SUPPORT CROSS-CULTURAL EDUCATION AROUND THE GLOBE
Colorado State University: • First Generation Scholarship • Black/African American Cultural Center • El Centro
Families in Global Transition: a welcoming forum for globally mobile individuals, families, and those working with them. Netherlands
Celebrating Cross Cultural Excellence | www.Culturs.org
ADVISORYBOARD 100+ experts, backed by the best in their fields
Celebrating Cross Cultural Excellence | www.Culturs.org
READERSHIP
print distribution: • • • • • • • •
Barnes and Noble Books-a-Million Sprouts Whole Foods University Bookstores Independent Bookstores Direct Subscriptions Currently negotiating global distribution
digital reach: eNewsletter List: 380,000+ Web Users: 30,000 month; Digital readers 50,000 YouTube - 212 videos to launch– thousands of views pre-launch Facebook: 3000
Instagram - 2000
Twitter - 2800
Pinterest - 900
…
www.culturs.org
almost half of millenials are MULTICULTURAL and make up
47% of U.S. Gross Domestic Product*
DEMOGRAPHICS 61% FEMALE 39% MALE
94
COUNTRY REACH
As of 2019, people of color make up MORE THAN HALF of the underage US population
47% RETURNING VISITORS 63% DESKTOP USERS 29% MOBILE 8% TABLET
USER AGE 31% 25 – 34 28 % 18 – 24 18% 35 – 44 15% 45 – 54 6% 56 – 64 2% 65+
238 MILLION People living outside their Passport Countries *Nielson 1/18/17 | www.culturs.org
TOP 10 CULTURSMAG.COM READERSHIP COUNTRIES 1. 2. 3. 4. 5.
United States U.K. France Japan Germany
6. Canada 7. Trinidad and Tobago 8. India 9. Kenya 10. Australia
$ ONE TRILLION BUYING POWER
MEDIA OFFERINGS Our media products meet the specific needs of our niche market like no other publications or products
www.CULTURS.ORG Cornerstone of our media brand and repository for thousands of digital-first articles, infographics, photogalleries, videos and audience-friendly content.
VIDEO CultursTV, formerly partnered with the Denver Post TV channel – relaunches on YouTube with essential original lifestyle content in a video format.
MOBILE/DIGITAL Essential mobile-friendly and digital editions of the online and print publications. eNewsletter distribution of exclusive content and highlights.
• BEYOND COLOR Art Gallery Show • UNCLASSIFIED: The Military B.R.A.T. Art Show • Global speaking engagements with our expert contributors. • Global healing yoga retreats focused on clearing body and mind of stored feelings.
BOOKS Coffee table and look books sharing the best of our global and cultural travel experiences
EVENTS
• Sponsorship and partner events worldwide. • Partnership entertainment events
CULTURS PRINT • Stunning photography • Compelling Profiles • Unique Story-telling • The beauty of HUMAN connection.
• Highly-engaged university partners
BRANDED PRODUCTS Original products created for and by our population, distributed in stores worldwide.
INTEGRATEDSTRATEGY • web • print
• television • video Media
(what we do)
• CultursEVENTS • experiences
• events
• marketplace People
(why we do it)
• community • giving
• experts • volunteers • contributors
PURPOSE (our vision)
• sponsorships • promotions • public relations Marketing (how we promote it)
• web • advertising • e-marketing
• university classes • public speaking
Celebrating Cross Cultural Excellence | www.Culturs.org
STRATEGICALLIANCES CURRENT AND PAST PARTNERS
The Denver Post
AOL travel USA TODAY THE HUFFINGTON POST
Celebrating Cross Cultural Excellence | www.Culturs.org
PRINT AND DIGITAL EDITIONS 2020 ON-SALE, AD CLOSE AND EDITORIAL DATES
SPRING
SUMMER
FALL
WINTER
THE “TITANS” ISSUE
HOME: REIMAGINED
CULTURALLY FLUID AWARDS
CELEBRATIONS!
SUMMER OLYMPIC GAMES
CULTURAL FOODS
DESTINATION: ITALY
DESTINATION: JAPAN
NATIONAL AD CLOSE: JUNE 20
NATIONAL AD CLOSE: OCT 20
MATERIAL DUE DATE: APRIL 1
MATERIAL DUE DATE: JULY 1
AUG ON SHELF
DEC ON SHELF
THE NEW DIVERSITY DESTINATION: MEXICO
21ST
CENTURY LIFE
DESTINATION: NIGERIA
NATIONAL AD CLOSE: Feb. 15 MATERIAL DUE DATE
NATIONAL AD CLOSE: APRIL 20
Nov. 1, 2018
MATERIAL DUE DATE: FEB 1
MARCH ON SHELF
JUNE ON SHELF
For advertising inquiries for Culturs – the Global Multicultural Magazine, please email info@culturs.org
www.culturs.org
PRINT ADVERTISING NATIONAL RATE CARD COLOR RATES Full Page 2/3 Page 1/2 Page 1/3 Page Regional ads Local ads B&W RATES Full Page 2/3 Page 1/2 Page 1/3 Page
SPECS 8.5 X 11.125 FULL BLEED, 8.375 X 10.875 TRIM, .25 SAFETY 5.2 X 10.5 8 X 5 2.4 X 10.5
8.5 X 11.125 FULL BLEED, 8.375 X 10.875 TRIM, .25 SAFETY 5.2 X 10.5 8 X 5 2.4 X 10.5
PREMIUM COLOR PAGES Inside Front (25% premium) Inside Back (10% premium) Back (30% premium)
FREQUENCY 1X $30,000.00 $24,000.00 $19,000.00 $12,500.00 1/5 rate 1/10 rate 1X $22,000.00 $18,600.00 $14,000.00 $8,000.00 1X $37,500.00 $26,400.00 $23,370.00
FREQUENCY DISCOUNTS 10% 22% For advertising inquiries for Culturs – the Global Multicultural Magazine, please email info@culturs.org
2x 4x www.culturs.org
DIGITAL ADS & SPONSORSHIPS PARTNERSHIP OPPORTUNITIES
PLATFORM BANNER BOX E-BLAST SOCIAL
Size: 728 x 90 Size: 125 x 125 Size: 125 x 200 Per outlet
SPONSORSHIP LEVEL INCLUSIONS Visibility, access, HISTORIC impressions connections, TRAILBLAZER direct response, extended reach, GLOBAL spokesperson media
FREQUENCY ONE MONTH RUN $3,000.00 $2,400.00 $1,900.00 $1,250.00
ANNUAL PARTNER $10,000 $35,000 $65,000
GURU
exclusive access
$100,000
VISIONARY
dedicated campaign
$250,000
CUSTOM PACKAGES AVAILABLE Sponsors receive all partner benefits with special features reserved for Guru and Visionary partners
See next page for frequency of sponsor visibility based on sponsorship level
For partnership inquiries for Culturs – the Global Multicultural Magazine, please email info@culturs.org
www.culturs.org
SPONSORSHIP PARTNER BENEFITS CUSTOM PACKAGES ALSO AVAILABLE
DIGITAL
GLOBAL EVENTS
// Presence and distribution
// Ultimate Presence • signage
• logo at CultursMag.com with 30K+ visitors
• article in newsletter
• logo on collateral
• e-newsletter ad to 270K+
• Complimentary VIP lounge passes
• Social media shout outs to 8k+
• red carpet step & repeat
• VIP advanced access to interactive digital
• Event welcome/presentation
edition ahead of print release
• Unveilings, global yoga events, launch parties, speaking engagements
COLLATERAL
// Logo on materials
HISTORIC 1x TRAILBLAZER – 2x
• invitations • thank you cards
• add item to swag bag
GLOBAL – 3x GURU – 4x VISIONARY – 5x
MEDIA RELATIONS // Inclusion in materials • logo on presentations • Museum show collateral branded • Partner mentions in press releases
• Advanced delivery & complimentary U.S. shipping
• Article in Print Publication with worldwide distribution
of print magazines, qty = 1% of package
• Custom content creation in print and online magazines*
• Tear sheets with logo (visionary or guru partners)
• 90 second Custom-created video (*visionary or guru partners)
© Culturs Global Multicultural Philanthropic Lifestyle Network All Rights Reserved. www.CultursMag.com
www.culturs.org
For partnership inquiries for Culturs – the Global Multicultural Magazine, please email info@culturs.org
THE PERFECT PARTNERSHIP CONNECT WITH OUR AUDIENCE FROM YOUR PERSPECTIVE: • Multiculturalism • Millenials, Gen Z • Innovation CUSTOM CONTENT AND RESEARCH PARTNERS: • Videos with specific focus • Articles with specific focus • Links to related research • Partners a top-tier research University • Connections with Universities worldwide EVENTS TO BENEFIT YOUR AUDIENCE: • Art Exhibits • Healing Yoga experiences • Custom workshops
© Culturs Global Multicultural Philanthropic Lifestyle Network All Rights Reserved. www.CultursMag.com
SPECIAL FEATURES AS VISIONARY OR GURU PARTNER • Creation of specific Culturs/partnership video • End of year custom partner + CULTURS lookbook • 8.5 x 11 full color tear sheets of specific articles customized with partner logo