brands like Ben & Jerry’s ice-cream and the Guardian Media Group choosing to pursue certification as a purpose-driven B Corporation, and the former Bank of England governor Mark Carney concluding the 2020 Reith Lectures with a call to harness the power of markets to respond to the climate crisis.58
Future careers An economy that operates within limits will require new forms of investment, leadership and entrepreneurship, and a workforce with a range of new skills. The International Labour Organization’s Decent Jobs for Youth programme has projected that greening the economy could result in 60 million new jobs by 2030.59 Whilst recognising the opportunities that sustainable transitions in energy and could bring , this initiative emphasises the fact that ‘greening the economy does not automatically translate into decent jobs for young people’, arguing that longterm planning and strong policies will be required if we are to ensure that we increase ‘access to economic opportunities in ways that reduce inequalities and promote social well-being’.60 What are the specific green jobs of the future that we are talking about? IET (The Institution of Engineering and Technology) has identified various potential jobs in science and technology, for the next generation of young workers:61
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Oceanographer Environmental engineer Forest and conservation technician Geoscientist Soil and plant scientists Clean car engineer Natural scientist Wave energy producers Wind energy workers/technicians Green architect/designer Hydrologist Conservation scientist Ocean/earth scientist.
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