Cambridge Nationals Enterprise and Marketing Revision Guide Sample

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Revision techniques Flash cards/revision cards These are useful for summarising content, key word definitions and important facts. Use colours to make certain things stand out – for example, you could use different colours for advantages and disadvantages or for key words. You can test yourself using the revision cards.

Mind maps

PL E

These are a really useful visual summary of information and you can put them on the wall. They allow you to show links between ideas and concepts. You can start by adding the topic to the centre of the diagram and then add the sub-topics around that and a summary of the information. Digital

New packaging

New target market

Advertising

Non-digital

Exploration of new markets

M

Geographic

EXTENSION STRATEGY

Price changes

Adding value High price

Low price

SA

Improve product specification

Revise it!

Create a mind map for a topic of your choice.

Highlighting

Making notes and highlighting key areas to go back to is a good way of working out what you know and don’t know. You can then use these notes as you come to your final revision. You can use different colours to highlight different factors or different types of information. For example, there are four different forms of ownership for business start-ups that you need to know for R067. You could highlight: •

key terms in red

advantages in green

ownership in purple

disadvantages in orange.

Preparing for the exam

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Original material © Cambridge University Press 2022. This material is not final and is subject to further changes prior to publication.


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