Cambridge Nationals Enterprise and Marketing Revision Guide Sample

Page 21

Characteristics of successful entrepreneurs

see p.66

What you need to know •

Explain why each characteristic might help an entrepreneur to be successful over time.

Characteristics are the qualities or features that determine somebody’s personality. Successful entrepreneurs possess a similar set of characteristics that help them to achieve amazing things.

Definitions of characteristics Creativity: using your imagination to create something original.

Innovation: coming up with new ideas and ways of doing things and putting these into practice.

Risk-taking: taking a chance when the outcome is not guaranteed.

Communication: exchanging information with others by writing, speaking, etc.

Negotiation: working with others to come to an agreement.

Confidence: having belief in yourself or others.

Determination: continuing to do something even though it is hard or there may be setbacks along the way.

FT

A

How they will help the entrepreneur to be successful Innovative ideas and processes can help an entrepreneur to save time or money.

R

Creativity can help entrepreneurs to get ahead of the competition with new products or services.

D

Risk-taking needs to be carefully thought through. A calculated risk can lead to long-term reward.

Determination is needed to overcome challenges.

Communication is vital. Good communication can make you seem professional and trustworthy. Confidence will convince people that a business or idea will be a success.

Characteristics of successful entrepreneurs

Negotiation is needed to agree business deals or bank loans. A good negotiator can get what their business needs.

Practise it!

Remember it!

Identify two characteristics of a successful entrepreneur and explain how they can help the entrepreneur to become successful. (4 marks)

Entrepreneurs possess a range of personal characteristics which help them to become successful.

Entrepreneurs will possess these characteristics in different quantities.

Revision Guide

19

Original material © Cambridge University Press 2022. This material is not final and is subject to further changes prior to publication.


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