Introduction

About your Cambridge National Creative iMedia course and qualification Today’s media industry is driven by the creative skills of the people who work in it and the ever-changing technology they have access to. You may want to specialise in one of the many sectors that make up the industry, such as film or advertising, but you will benefit from having experience of a wide range of creative and digital skills. During your Creative iMedia course, you will learn about the media industry and the tools and techniques that are needed to follow a career in this exciting industry. You’ll have a chance to develop skills relevant for a range of roles while developing visual identities for clients, planning and creating original digital graphics and planning, creating and reviewing original digital media products. How you will be assessed You have to complete three units. Mandatory units • R093: Creative iMedia in the media industry. You will take a written exam for this unit. The exam lasts for 1 hour 30 minutes, and is worth 70 marks. The exam is set and marked by OCR. • R094: Visual identity and digital graphics. This unit is worth 50 marks.

You will be given an assignment with two practical tasks to complete.

The assignment is set by OCR and assessed by teachers in your school.

Optional units You also have to take one of the optional units offered by your school. You will be given an assignment with three practical tasks worth 70 marks for whichever unit you do. • R095: Characters and comics • R096: Animation with audio • R097: Interactive digital media • R098: Visual imaging • R099: Digital games This Student Book covers the two mandatory units: R093 and R094.