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Unit 1
SA
M
PL E
Travel and tourism themes and concepts LEARNING INTENTIONS
In this unit you will learn how to: •
understand the changing nature of travel and tourism, including the reasons people travel, the types of tourism available and the changing structure of the travel and tourism industry
•
understand different types of travel and tourism destination and explain their changing appeal to different external customer types
•
assess trends in travel and tourism, including changes in tourism flow and the factors affecting these changes
•
understand the growth of sustainable tourism
•
explain the growth of ecotourism
•
evaluate the provision of customer service in travel and tourism
•
understand the importance of quality customer service and discuss ways of assessing its provision in the travel and tourism industry.
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