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Outbound tourism
CONTINUED
Questions Discuss in pairs or groups:
PL E
During the COVID-19 pandemic, the government of Thailand provided Thai nationals over the age of 18 with an opportunity to take part in domestic tourism at a reduced cost. The domestic tourism campaign, known as ‘We Travel Together’, encouraged Thai nationals to travel within their own country. Tourists could stay in hotels, take domestic flights and use other tourism services such as food and attractions at a reduced price, with the government paying up to 40% of the costs.
1
Explain the likely reasons why the Government of Thailand introduced the ‘We Travel Together’ campaign.
2
What are the benefits of this campaign for Thai nationals?
3
What are the benefits of this campaign for the tourism industry in Thailand?
M
Inbound tourism
Outbound tourism is when a tourist leaves the country where they normally live and travel to another country. For example, a tourist who travels from China to Malaysia would be considered an outbound tourist as they are travelling out of China.
Inbound tourism is when a tourist from one country travels to another that is not their normal country of residence. They are known as inbound tourists. For example, if a tourist travelled from China to Malaysia, they would be an inbound tourist to Malaysia.
SA
The tourism industry in a country will closely monitor which countries their inbound tourists are from; they are known as the country’s source market for tourism. The government or ministry responsible for tourism in a country will create detailed tourism statistics of tourist numbers and trends.
TIP
KEY WORDS inbound tourism: a type of tourism where tourists travel to a country source market: the country that inbound tourists to a destination have travelled from (their country of residence) touristor arrivals: the number of international tourists/visitors who travel to a country during a given time. The term is used in tourism statistics outbound tourism: a type of tourism where tourists travel out of their country of residence
In tourism statistics, inbound tourists are often referred to as tourist arrivals. They are the tourists arriving in that country.
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