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Message from Will

I recently had a potential donor call to discuss opportunities to give to Campbell. These phone calls and discussions are not out of the ordinary considering my role…but this one was different. This individual had no true connection to Campbell. You may be thinking the same thing I was thinking. Why is this individual interested in giving to Campbell, a place he did not attend or have any connection to. As we continued our conversation, I learned that he was interested in Campbell because of our mission. In looking at a specific academic program at multiple colleges, he was attracted to us because of our mission. The first sentence of the Campbell University mission statement reads, “The mission of Campbell University is to graduate students with exemplary academic and professional skills who are prepared for purposeful lives and meaningful service.”

This has been a statement that I have turned to. In the work that we do at Campbell, this mission is a great scale to weigh our daily tasks against. How is what I’m doing contributing to graduating students with exemplary academic and professional skills who are prepared for purposeful lives and meaningful service? The tasks that help address that question move to the top of my to-do list.

Campbell has experienced tremendous growth and has changed and evolved in numerous ways since 1887. Guided by this MISSION, we will continue to reach new heights as the University motto states “ad astra, per aspera…to the stars, through difficulties.”

Will Bratton (’11 BA, MA) Director of Advancement