Brighter Thinking
Writing Workshops has been written specifically for the GCSE English Language qualifications for first teaching from 2015 and helps students to improve their skills across different types of writing. From speeches to formal letters and from imaginative descriptions to new product pitches, Writing Workshops aims to make students ‘wider writers’ with confidence to write at GCSE and beyond. •
Covers a diverse range of writing genres, building skills in vocabulary choice, crafting sentences and structuring whole pieces of writing – together with planning, drafting and revising work.
•
Suitable for all specifications, the beginning of each workshop outlines the specific GCSE skills that are being covered.
•
The approach draws on the authors’ experience in successfully running writing workshops for many years.
•
The Cambridge Elevate-enhanced Edition features additional rich digital content, including interviews with writers and broadcasters.
About the authors Mike Ferguson has written widely for students and teachers, and in addition to published materials his work has appeared on websites such as BBC Bitesize and Teachit. Martin Phillips has produced numerous print and digital resources for English at KS3 and GCSE, and was nominated for a BAFTA in the education section.
Also in this series: GCSE English Language Writing Workshops Teacher’s Resource Free Online 9781107533684 GCSE English Language Writing Workshops Cambridge Elevate-enhanced Edition 9781107526907 GCSE English Language for AQA Progress Plus Student Book 9781107452978 GCSE English Language for AQA Progress Student Book 9781107453135
TITLE LEVEL
9781107526877 MIKE FERGUSON AND MARTIN PHILLIPS - GCSE ENGLISH LANGUAGE WRITING WORKSHOP UK EDUCATION C M Y K
GCSE English Language Writing Workshops
GCSE ENGLISH LANGUAGE Writing Workshops Mike Ferguson and Martin Phillips
Visit www.cambridge.org/ukschools for full details of all GCSE English resources, and for information on the Cambridge Elevate digital subscription service.
GCSE_ENG_LANG_Writing_Workshop_CVR_2015.indd 1
23/01/2015 15:25
Writing workshop 11 Pitching in Your writing improvement focus for this workshop will be: • communication: writing a document for an advertising agency to persuade a client to buy your services (ideas and language choice) • organisation: presenting ideas persuasively (purposeful paragraphs).
source a
37
GCSE English Language: Writing workshops
You are going to prepare a presentation to the marketing department of a company that manufactures sports gear, so that they will choose your idea for an advertisement. This is called a pitch.
Use this example for help or prompts if you need to: Make an opening statement (this should clearly and quickly say what you are trying to do):
Reading 1 Read the brief (Source A) that the company
has sent you. This outlines what they need from the new marketing campaign.
Discussing and presenting 2 Work in groups of three or four:
a Discuss ideas that you could suggest to Lightnin’ during the spoken pitch. Make sure you have strong ideas for all three of the areas they have identified in the brief. You should work out: why your ideas will work; language choices such as slogans and key words; music choice; which social media and how you will use them, and so on. b Decide who is going to present each section in a live pitch.
Today’s trainer market is a crowded place. Lightnin’ Shoes are fighting for recognition against many high-profile brands. Our campaign will give you a niche that sets you apart from the competition. Develop your points: Generic icons
English GCSE icons
You can see from the images we have presented Tip Icon
Chapter Review icon Use strand colour for the circle
Context
that we are going for a street-smart sense of Key point/terms casual styleicon… (see Maths icon for alternative colours)
Test or Assessement Wrap up your pitch: tip/practice questions
Checklist/summary Use strand colour for the circle
Critical lens
Connect to th Core level / Foundation Take it further
3 When you are ready, present your ideas
to the rest of the class.
Writing
link Higher that we are going WithElevate all online these ideas, you can see
to ensure that Lightnin’ Shoes hit the spot. Elevate audio
Research
Text to perfo
Further reading
4 You have heard a lot of different ideas
for how to improve the sales of Lightnin’ trainers. Now you are going to write your own response to the brief to send to Lightnin’ Shoes UK. You can choose any ideas from any of the group presentations. The important thing is to make your writing powerful and persuasive. Above all, you must make it clear to the marketing executive exactly what you are proposing. 38
Elevate video Glossary Watch Tom Phillips describe how to design and deliver an advertising pitch onElevate Cambridge Elevate. question type Show your skills
Elevate evidence of work
Cross reference
Debating poi
External hype
Brighter Thinking
Writing Workshops has been written specifically for the GCSE English Language qualifications for first teaching from 2015 and helps students to improve their skills across different types of writing. From speeches to formal letters and from imaginative descriptions to new product pitches, Writing Workshops aims to make students ‘wider writers’ with confidence to write at GCSE and beyond. •
Covers a diverse range of writing genres, building skills in vocabulary choice, crafting sentences and structuring whole pieces of writing – together with planning, drafting and revising work.
•
Suitable for all specifications, the beginning of each workshop outlines the specific GCSE skills that are being covered.
•
The approach draws on the authors’ experience in successfully running writing workshops for many years.
•
The Cambridge Elevate-enhanced Edition features additional rich digital content, including interviews with writers and broadcasters.
About the authors Mike Ferguson has written widely for students and teachers, and in addition to published materials his work has appeared on websites such as BBC Bitesize and Teachit. Martin Phillips has produced numerous print and digital resources for English at KS3 and GCSE, and was nominated for a BAFTA in the education section.
Also in this series: GCSE English Language Writing Workshops Teacher’s Resource Free Online 9781107533684 GCSE English Language Writing Workshops Cambridge Elevate-enhanced Edition 9781107526907 GCSE English Language for AQA Progress Plus Student Book 9781107452978 GCSE English Language for AQA Progress Student Book 9781107453135
TITLE LEVEL
9781107526877 MIKE FERGUSON AND MARTIN PHILLIPS - GCSE ENGLISH LANGUAGE WRITING WORKSHOP UK EDUCATION C M Y K
GCSE English Language Writing Workshops
GCSE ENGLISH LANGUAGE Writing Workshops Mike Ferguson and Martin Phillips
Visit www.cambridge.org/ukschools for full details of all GCSE English resources, and for information on the Cambridge Elevate digital subscription service.
GCSE_ENG_LANG_Writing_Workshop_CVR_2015.indd 1
23/01/2015 15:25