C U R I O U S ROA D P O RT F O L I O S P O RT E N G L A N D P R E S E N TAT I O N - S P R I N G 2 0 1 5
N O RT H W E ST 2 0 1 2 L E G AC Y P L A N D E S I G N A N D A RT WO R K F O R N W DA
C U R I O U S ROA D P O RT F O L I O S P O RT E N G L A N D P R E S E N TAT I O N - S P R I N G 2 0 1 5
N O R T H W E S T C U LT U R A L O LY M P I A D L E G A C Y B O O K D E S I G N A N D A RT WO R K F O R N W DA
C U R I O U S ROA D P O RT F O L I O S P O RT E N G L A N D P R E S E N TAT I O N - S P R I N G 2 0 1 5
Commissioned to produce a book to illustrate what the North West had to offer within the cultural sector in the lead up to the London 2012 Games. This was instrumental in helping to establish partnerships to deliver a comprehensive programme of Cultural Olympiad events.
S O U T H E A S T C U LT U R A L O LY M P I A D L E G A C Y B O O K VO L U M E S 1 & 2 F O R S E E DA
C U R I O U S ROA D P O RT F O L I O S P O RT E N G L A N D P R E S E N TAT I O N - S P R I N G 2 0 1 5
N AT I O N A L C U LT U R A L O LY M P I A D L E G A C Y B O O K N O RT H W E S T
C U R I O U S ROA D P O RT F O L I O S P O RT E N G L A N D P R E S E N TAT I O N - S P R I N G 2 0 1 5
Developed the only publication to showcase how the entire country was getting involved in the Cultural Olympiad.
S P I N N E YS D U B A I 9 2 C YC L E C H A L L E N G E C O N C E P T, D E S I G N A N D A RT WO R K F O R P RO M O S E V E N
THE FIFTH ANNUAL
The largest amateur cycling event in the middle east
FULL WEEKEND OF CYCLING 11th & 12th December 2014
Sign up at cyclechallenge.ae Village open from Thursday with kiddies activations 4pm Thursday 11th December – 32km Junior challenge race and 3km Kiddies challenge Friday 12th December - The Spinneys Dubai 92 cycle challenge and 92 km around the streets of iconic Dubai 2,000 CYCLISTS EXPECTED • OPEN TO ALL LEVELS
C U R I O U S ROA D P O RT F O L I O S P O RT E N G L A N D P R E S E N TAT I O N - S P R I N G 2 0 1 5
An existing annual event but this campaign took marketing material from looking like a basic local event to something that was more epic. This 3 day event was the largest cycling event in the Middle East. Steve developed the concept of the Spin City headline and created this filmstyle poster to show the size and scale of the event.
E M I R AT E A I R L I N E S D U B A I R U G B Y 7 S C O N C E P T WO R K F O R P RO M O S E V E N
C U R I O U S ROA D P O RT F O L I O S P O RT E N G L A N D P R E S E N TAT I O N - S P R I N G 2 0 1 5
O P E N I N G E V E N T O F T H E L O N D O N 2 0 1 2 F E S T I VA L D E S I G N A N D A RT WO R K F O R L A K E S A L I V E E V E N T
C U R I O U S ROA D P O RT F O L I O S P O RT E N G L A N D P R E S E N TAT I O N - S P R I N G 2 0 1 5
Produced all the marketing material to promote the opening event of the London 2012 Festival. The event was attended by several thousand people, receiving significant national media coverage.
SOUTH EAST 2012 LEGACY DOCUMENT D E S I G N A N D A RT WO R K F O R S E E DA
C U R I O U S ROA D P O RT F O L I O S P O RT E N G L A N D P R E S E N TAT I O N - S P R I N G 2 0 1 5
Using simplified and stylised illustrations to show the region and presenting a lot of detailed information in a user-friendly way.
MASQUEPONY
B R A N D I N G A N D P RO M OT I O N A L M AT E R I A L F O R L A K E S A L I V E F E S T I VA L
C U R I O U S ROA D P O RT F O L I O S P O RT E N G L A N D P R E S E N TAT I O N - S P R I N G 2 0 1 5
N O RT H W E ST F I N A L L E G AC Y D O C U M E N T F O R 2 0 1 2 G A M E S D E S I G N A N D A RT WO R K F O R D C M S
C U R I O U S ROA D P O RT F O L I O S P O RT E N G L A N D P R E S E N TAT I O N - S P R I N G 2 0 1 5
Summarising the region’s contribution and impacts from London 2012. High visual impact with use of images, infographics to highlight key messages, and an inspired graphic name checking every organization and school who supported the Games in the region.
S P O RT C H E S H I R E D E S I G N WO R K
C U R I O U S ROA D P O RT F O L I O S P O RT E N G L A N D P R E S E N TAT I O N - S P R I N G 2 0 1 5
S U F O L K B AT O N R E L AY 2 0 1 4 C O N C E P T, D E S I G N A N D A RT WO R K
C U R I O U S ROA D P O RT F O L I O S P O RT E N G L A N D P R E S E N TAT I O N - S P R I N G 2 0 1 5
Showcasing Suffolk’s successful bid to host the Queens Baton Relay in 2014.
AMEC FOSTER WHEELER
M AG A Z I N E F O R A M E C C L E A N E N E R G Y E U RO P E D I V I S I O N
C U R I O U S ROA D P O RT F O L I O S P O RT E N G L A N D P R E S E N TAT I O N - S P R I N G 2 0 1 5
Award winning for 2013 and 2014 for best internal magazine at the PRIDE awards. This took a not so glamorous subject matter and standard newsletter and re-presented it in a professional and more accessible style.
G S K U LV E R S TO N
D E S I G N A N D A RT WO R K F O R R E P O RT S A N D P U B L I C I T Y M AT E R I A L
GSK is one of the world’s leading research-based pharmaceutical and healthcare companies, developing and supplying medicines to help people to do more, feel better and live longer.
C U R I O U S ROA D P O RT F O L I O S P O RT E N G L A N D P R E S E N TAT I O N - S P R I N G 2 0 1 5
L I V E R P O O L E U R O P E A N C A P I T A L O F C U LT U R E C O N C E P T, D E S I G N A N D A RT WO R K F O R E V E N T S T H RO U G H O U T 2 0 0 8
C U R I O U S ROA D P O RT F O L I O S P O RT E N G L A N D P R E S E N TAT I O N - S P R I N G 2 0 1 5
Promoting the European Capital of Culture and specific events within it through large scale building wraps.
THE OPEN CHAMPIONSHIP
C O N C E P T, S T Y L I N G , D E S I G N A N D A RT WO R K F O R T H E N W DA I N WA R D I N V E S T M E N T C A M PA I G N
C U R I O U S ROA D P O RT F O L I O S P O RT E N G L A N D P R E S E N TAT I O N - S P R I N G 2 0 1 5
Corporate event to promote inward investment into the region. Also produced railway station and gateway signage on the route into the site.
N O R T H W E S T D E V E L O P M E N T A G E N C Y P U B L I C AT I O N S C O N C E P T, D E S I G N A N D A RT WO R K F O R R E P O RT S , M AG A Z I N E S A N D B RO C H U R E S
C U R I O U S ROA D P O RT F O L I O S P O RT E N G L A N D P R E S E N TAT I O N - S P R I N G 2 0 1 5
L I V E R P O O L O N E I N T E R N A L C O M M U N I C AT I O N S C O N C E P T, D E S I G N A N D A RT WO R K O N B E H A L F O F R A I S E T H E B A R
C U R I O U S ROA D P O RT F O L I O S P O RT E N G L A N D P R E S E N TAT I O N - S P R I N G 2 0 1 5
Developed an internal manual to be used by all staff employed at Liverpool One to log their progress within the company and to supply them with helpful information to get the most out of their time at Liverpool One. It took the recognisable coloured tubes from the exterior of the building and used them to create an effective colour coding system through the folder. The cutout on the front not only was aesthetically pleasing but effectively showed all areas of the persons development areas without opening. The heart from the existing branding was used but created with a ‘Your team at the heart’ strapline to produce what ended up to be a very well received and effective campaign.
P R I N T E D M AT E R I A L F O R R A I S E T H E B A R D E S I G N A N D A RT WO R K F O R B O O K S , WO R K B O O K S , B RO C H U R E S A N D F O L D E R S
C U R I O U S ROA D P O RT F O L I O S P O RT E N G L A N D P R E S E N TAT I O N - S P R I N G 2 0 1 5
Lots of different branding concepts for Raise the Bar and keeping high-profile clients happy by taking into consideration their own branding and styling requirements. Heiniken and Halfords needed a very different approach to Boots and UCAS.
S TA T I C G R A P H I C D E S I G N S
C O N C E P T, D E S I G N A N D A RT WO R K F O R T H I N K A M B I E N T P RO D U C T Artwork for Bulova Watches, Warner Brothers France and L’Oreal produced on behalf of Think Ambient
C U R I O U S ROA D P O RT F O L I O S P O RT E N G L A N D P R E S E N TAT I O N - S P R I N G 2 0 1 5
This showcases a variety of ideas, concepts and designs used to promote the product. From packaged clings that are sold direct to the public to decorate children’s rooms or an seasonal event to work directly for their clients using their existing guidelines. This illustrates how this product can be used for clean, easy installation. Also used well for guerrilla marketing.
N H S S O U T H G L O U C E S T E R S H I R E H E A LT H C H E C K F O L D E R C O N C E P T, D E S I G N A N D A RT WO R K
C U R I O U S ROA D P O RT F O L I O S P O RT E N G L A N D P R E S E N TAT I O N - S P R I N G 2 0 1 5
Production of a health check guide for GPs. Steve advised on the A5 mini folder with inserts of decreasing sizes. This worked well and led to referrals with other NHS trusts.
M O R E C A M B E B AY N H S C O N C E P T, D E S I G N A N D A RT WO R K
C U R I O U S ROA D P O RT F O L I O S P O RT E N G L A N D P R E S E N TAT I O N - S P R I N G 2 0 1 5
Produced a series of large wall graphics and a newsletter to illustrate and promote the future plans of the 3 hospitals in the trust.
I T R AV E L S M A R T B U S G R A P H I C C A M P A I G N A N D P U B L I C AT I O N S C O N C E P T, D E S I G N A N D A RT WO R K F O R W I G A N A N D L E I G H H O U S I N G
The Students on their bikes go
Cheep Chee p Cheap
Saving you money, saving you time, easing your journey and helping you keep fit. www.itravelsmart.co.uk
At Ellesmere Port Station
Get the Train, Hire a Bike, Catch the Plus Bus, Book a Taxi
phase 1 Cheshire West Super Rear.indd 1
18/08/2014 13:57
Share a r e &C
Share your commute, care about the environment Saving you money, saving you time, easing your journey and helping you keep fit. www.itravelsmart.co.uk
At Ellesmere Port Station
Get the Train, Hire a Bike, Catch the Plus Bus, Book a Taxi
phase 3 Super Rear ARTWORK.indd 1
03/02/2015 09:20
C U R I O U S ROA D P O RT F O L I O S P O RT E N G L A N D P R E S E N TAT I O N - S P R I N G 2 0 1 5
Created the concept, illustration and artwork for a campaign to promote more effective business travel in the Ellesmere Port area, encouraging walking, cycling and public transport to get to work. Decided to encourage people to remember the message and to cheer up commuters by encouraging the viewer to sing the words. The final graphic was not a sing-along but had the music theme at the same time as giving the relevant message with Sunny and Share and Share and Care. This is still current but is highly visible across the relevant area.
L A K E S I N T E R N A T I O N A L C O M I C A R T F E S T I VA L F O N D E R PA RT N E R I N T H E F E S T I VA L . C O N C E P T, D E S I G N A N D A RT WO R K
C U R I O U S ROA D P O RT F O L I O S P O RT E N G L A N D P R E S E N TAT I O N - S P R I N G 2 0 1 5
LAKES ALIVE AND MINTFEST C O N C E P T, D E S I G N A N D A RT WO R K
C U R I O U S ROA D P O RT F O L I O S P O RT E N G L A N D P R E S E N TAT I O N - S P R I N G 2 0 1 5
Part of the 2012 Cultural Olympiad that was a big success story of Lakes Alive. This was embraced by visitors and residents alike and even after the Games the local businesses and Arts Council have seen the success of Mintfest continue to run and be embraced by Kendal locals.