FEBRUARY 2013
CURLCOLLECTION MINIMAG CONTENTS LETTER FROM EDITOR CURLY WOMEN COLLECTION CURLY KIDS COLLECTION BEHIND THE BRAND Deals and discounts LOVE is in the hair “Don’t remove the KINKS from your HAIR!! Remove them from your MIND.” Marcus Garvey
CURLCOLLECTION MINIMAG
FEBRUARY 2013
LETTER
#LOVEISINTHEHAIR
WELCOME to the PREMIER issue of the CurlCollection MiniMag!!! I am beyond honored to share this dream with you and thrilled that you are sharing your hair journey with me. The Curly Women & Curly Kids collections feature products from two of the hottest curly hair brands. The Curly Women collection is packed with products from Koils By Nature and the Curly Kids collection has goodies from CURLS. I’ve also added a few hair tools and accessories that are great for the girl on the go. February is deemed the month a love…what a perfect way to share the many reasons to “LOVE YOUR HAIR”. I’ve composed a list of reasons Love is in the hair but the list is far from complete. All month long I’ll add more reasons to the list. I’d love to add your reasons to love your beautiful curls, kinks, and coils. Let me know why you “LOVE YOUR HAIR” on Facebook, Twitter, and Instagram using the hashtag #loveisinthehair.
XOXO, Nadja Renise
CURLCOLLECTION MINIMAG
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CURLY Women COLLECTION Lavender & Eucalyptus Cleaner sulfate free foaming cleanser that will moisturize while gently cleansing your hair and scalp. The lavender AROMA will lift your spirits & calm your mood in combination with the cooling and stimulating effect of the eucalyptus.
Hydrating Shealoe Creamy Conditioner Excellent for hard to manage & dry hair that needs extra moisture. The emulsifiers and emollients condition the hair while the panthenol & shea butter provide extra moisture so the hair feels soft & smooth AND IS manageable.
Stimulating Hair Growth Rinse Restores the pH balance to your hair, closes the cuticle layer, creating great shine, softness, and manageability. The normalizing effect will remove buildup & restore the hair’s natural acid mantle. The infused nettle, burdock root and horsetail will, stimulate the scalp and follicles promoting hair growth.
Lavender & Eucalyptus Gel contains no alcohol and won’t dry out your hair. Provide your hair with great hold and is excellent for defining your natural curl, two-strand twist and excellent for smoothing your edges. The Shea oil & honey will keep your hair moisturized, soft and lustrous.
CURLY Women INGREDIENTS Lavender & Eucalyptus Cleanser Purified water, infused with organic calendula, burdock root, horsetail & nettle, organic castile soap, kosher vegetable glycerin, organic marshmallow root, olive oil, grapseed oil, tea tree oil, lavender and eucalyptus essential oils.
Shealoe Creamy Conditioner Distilled Water, Aloe Barbadensis (Aloe Leaf Juice), Cetyl Alcohol, Cetearyl Alcohol, Behentrimonium Methosulfate, Butyrospermum Parkii (Shea Oil), Cocos Nucifera Oil / Aloe Barbadensis Leaf Extract (Aloe Butter), Macadamia integrifolia (Macadamia Nut Oil), Vitis vinifera (Grape Seed Oil), Organic Olea Europaea (Olive Oil), Glycerin (Kosher Vegetable Glycerin), Potassium Sorbate, Salix Nigra (Willow Bark Extract) Tocopherol (Vitamin E), D-Panthenol (ProVitamin B5).
Stimulating Hair Growth Rinse purified water, organic apple cider vinegar infused with burdock root, horsetail, nettle, and essential oils
Lavender & Eucalyptus Gel Herb infused distilled water infused, aloe vera juice, Shea oil, grapeseed oil, macadamia nut oil, Jamaican Black Castor Oil, carbomer,organic marshmallow root,organic slippery elm bark, Jamaican Black Castor Oil, potassium sorbate, willows bark, eucalyptus & lavender essential oils, citric acid.
CURLY KIDS COLLECTION Curlie Cutie Cleansing Cream Creamy, sulfate free cleanser that GENTLY hydrates, cleanses and conditions hair all in one step. Cream based cleanser that yields a mild, yet effective lather. Can be used as often as needed.
Coconut Dream Conditioner conditioner THAT is guaranteed to soften the kinkiest curl, moisturize the driest lock, and detangle the most unruly tresses. Great for all curly hair types; including fine, coarse, dry, damaged, and chemically treated kinky, medium or coarse curly hair.
CURLY Q MILKSHAKE LOTION Curl cream that softens, silkens, and de-frizzes all curly hair types. CURLS lightest weight cream. Light curl lotion designed to define, moisturize and defrizz curly hair. Soft natural curl hold GREAT AS A LEAVE-IN CONDITIONER
CURLY KIDS INGREDIENTS Curlie Cutie Cleansing Cream Water, Cocamidopropyl Betaine, Stearic Acid, Sodium Cocoyl Isethionate, Behentrimonium Methosulfate, Polyquaternium-7, Methylheptyl Isostearate, Cetearyl Alcohol, Glycerin, Fragrance, Sodium Methyl Cocoyl Taurate, Silk Amino Acids, Panthenol, Certified Organic Daucus Carota Sativa (Carrot) Seed Oil, Certified Organic Arnica Montana Flower Extract, Certified Organic Aesculus Hippocastanum (Horse Chestnut) Extract, Certified Organic Salvia Officinalis (Sage) Leaf Extract, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Potassium Sorbate, Phenoxyethanol, Caprylyl Glycol, Caramel.
Coconut Dream Conditioner Purified Water, Cetyl Alcohol (derived from coconut) Stearalkonium Chloride, Cetearyl Alcohol (derived from coconut), Polysorbate 60, Virgin Coconut Oil (Cocos Hucifera), Panthenol, Certified Organic Arnica Flower Extract, Certified Organic Chamoile Flower Extract, Certified Organic White Tea Extract, Monoi de Tahiti, Methylheptyl Isostearate, Hydroxypropyltrimonium, Hydrolyzed Corn Starch, Potassium Sorbate, Phenoxyethanol, Caprylyl Glycol, Natural Fragrance, Caramel.
CURLY Q MILKSHAKE LOTION Water, Glycine Soja (Soybean) Oil, Certified Organic Aloe Barbadensis Leaf Juice, Behentrimonium Methosulfate, Cetearyl Alcohol, Certified Organic Simmondsia Chinensis (Jojoba) Seed Oil, Certified Organic Prunus Amygdalus Dulcis (Sweet Almond) Oil, Lecithin, Milk Amino Acids, Methylheptyl Isostearate, Certified Organic Aloe Barbadensis Leaf Extract, Certified Organic Camellia Sinensis Leaf Extract, Certified Organic Anthemis Nobilis Flower Extract, Certified Organic Lavandula Angustifolia (Lavender) Flower Extract, Certified Organic Arnica Montana Flower Extract, Certified Organic Cocos Nucifera (Coconut) Juice, Soytrimonium Chloride, Allantoin, Cetrimonium Chloride, Potassium Sorbate, Phenoxyethanol, Caprylyl Glycol, Fragrance, Caramel.
FEBRUARY 2013
BEHIND THE BRAND
MAHISHA DELLINGER, CURLS FOUNDER
1. Describe the Curls brand in 3 words? “Original. Authentic. Innovative.” 2. What inspired the development of the kids line? “The growth in the market of mommy’s embracing their natural tresses, with kids drove my need to launch the sister line to CURLS…and it was a great business idea! The line is very well received. “ 3. What are your go-to Curlie Q products? “I style our Moist Curls Moisturizer and our Curly Q Milkshake on my curly cutie…her curls pop instantly!” 4. Is there a difference between the products sold online and in the local stores (Target & Sally)? “Yes, we have two distinct lines…our Retail line for Sally, Target, CVS, WalMart, etc and we have our Professional line for salons. We launched our retail line to compete in the budget friendly hair care space….same quality products, different formulations for curlies that want great curls without spending $25 per product.” 5. What's the craziest thing someone has said about your hair? “I get asked at hair shows, several times a day, if I either relax my hair or if it is a weave (when it is really long). I never understood why a brown sistah couldn’t have a certain “texture” or length.” 6. What's one thing people should know about you but don't? “I am a mom of 4…18, 8, 7, and 1. My life requires a LOT of balancing.” 7. What can we expect to see from Curls in 2013? “CURLS is taking over in 2013! We launch in WalMart (mid March), have an amazing project that we are going to roll out, new customer incentive programs and new products. Stay tuned….”
DEALS & Discounts
20% off Curly Q products March 1 - March 31 Use coupon code ‘curlcollection’ at checkout Purchases can be made at www.curls.biz
FEBRUARY 2013
#Loveisinthehair I LOVE MY hair because… Kinky girls have more fun It’s
ALL MINE
It’s my crown & glory It’s versatile –
kinky, curly, Braids, Afro, straight, or Twisted
It’s
BIG, BOLD, and BEAUTIFUL
My hair is It’s
It It’s
EVERYTHING
aU Naturale
MOTIVATES me to live a healthier life
soft yet strong, THICK, and powerful At The Same Damn Time
It frees ME from society’s STANDARD of beauty It’s has a mind of its It’s Wild,
own
CRAZY & unINHIBITED
It commands ATTENTION MY natural curls inspire other women & girls