No matter the product, packaging serves a much more important role than simply storing a product safely before it is purchased. A product’s packaging represents the product itself, what the company that makes it thinks about itself, its products and its customers, and many other important things that affect whether or not a product is embraced by its audience, or is one of
the two-thirds of products that sits on a shelf without ever really being noticed.1
When making buying decisions, consumers spend between 10 and 20 seconds selecting the product that they are going to purchase.1 That short window is often all it takes for a
customer to choose one product over another, and to then stick with that product out of familiarity for years to come. When decisions get made that
quickly, packaging has a lot to do with whether a product gets purchased.
Given that most customers take so little time to determine whether or not they’re going to buy a product, packaging is more than just a first impression. It is
often the only impression that a product will make on its intended customer base. And since more than 70% of purchase decisions are made at the shelf, whether
or not a product’s packaging inspires customers to buy is often the difference between success and failure.2
Since packaging is largely responsible for whether or not a product gets sold, and has such a short time to do it, product packaging’s first job has to be
selling the product that’s inside it. That means that packaging has to not only tell the customer from the shelf what the product does but also has to
convince the customer that it is the best choice out of all the other similar products around it.
One of the easiest ways to build up consumer trust in an item is to
associate it with a trustworthy brand identity. Product packaging can make or break a company’s brand image. If their packaging is sloppy, poorly put together, or unappealing, then customers won’t trust that company’s brand. But if a company’s packaging is attractive, communicates what products do and how well they do it, and creates a brand image that consumers feel they can trust, it can be that company’s most effective advertising campaign.
Packaging’s color, shape, and overall design can communicate a lot of ideas and emotions. For
example, black is associated with power, control, and expensiveness, while green is associated with harmony, happiness, and ecofriendly properties. Similarly, a large, square box communicates something much different than a small, circular container.
Because the shape, color, and size of its packaging can say so much about a product, it’s important that companies in different industries have access to a wide variety of packaging options. From a full selection of
packaging materials, colors, font choices, etc., companies can choose the exact right packaging for each of their products.
The Yebo Group produces a wide variety of custom boxes and other packaging material, and can provide the perfect packaging solutions for industries including:
• Food • Cosmetics • Medical supplies • Retail items • And many more!
The Yebo Group is the manufacturer of custom boxes, displays, and other
packaging materials for every industry. Browse our selection of boxes and more at www.customboxesandpackaging.com.
1.
http://www.thedieline.com/blog/2009/7/1/youve-got-20-seconds-or-less-tolive.html
2.
http://www.academia.edu/7863976/Effect_of_Product_Packaging_in_Consumer _Buying_Decision
Summary Packaging plays such an important role in whether or not consumers choose an item – it is often the most important form of marketing a company has. Good packaging instinctively builds trust between customer and product, and helps shape a company’s positive brand identity.