Broad Core Algorithm Update
Submitted By: SofProdigy
WHAT IS GOOGLE CORE UPDATE ? • Google officially confirmed their Broad Core update on 1st August 2018 . • In 2018, Google has announced 3 changes so far. 17- 24 March, 2018 16-21,April ,2018 1-3 August, 2018 • The latest broad core algorithm update by Google accomplished to major factors: 1. Understanding user intent 2. Understanding content Google is working continuously to improve search results and removing the low-quality content from SERP to provide quality information and good user experience to users. So, basically, Broad core algorithm update is all about providing the better user experience.
BROAD CORE ALGORITHM UPDATE CLUES • The update was focused on providing better search results • There is nothing wrong with sites that lost rankings • There is no way to “fix” sites that lost rankings • The improvements are focused on the content but it is not a “quality” issue
HOW TO FIND MY DOMAIN IS AFFECTED ? • Analyze Your Keyword Rankings- Analyze all targeting keywords ranking. I there any big fall in ranking ? • Analyze Your Organic Traffic - Compare the period of 7/25/18 – 7/31/18 vs. 8/1/18 – 8/7/18. Identify the traffic is there any big drop in traffic ? • Analyze Your Competitors- Using your list of keywords and pages, analyze competitor sites to see what changes in keyword rankings and traffic have occurred
HERE IS WHAT YOU SHOULD BE DOING: • If you see a bad search result, study it. Try to understand why an irrelevant web page is at the top. • If your site dropped in rankings, wait. The search results may change. The change may come in days. Sometimes the biggest changes happen in ten to fifteen days. • If your site dropped rankings, study the top performers. Try to understand why users may feel that site is more relevant. This will give you insight into how the algorithm may have changed.
HOW TO IMPROVE YOUR SITE AS PER GOOGLE’S BROAD CORE UPDATE • Focus less on Link building and more on improving the site’s content to ensure it provides value to its visitors. • Grow your CTR and reduce bounce rate. Adopt AMP. • Identifying the right content to update • Improving keyword relevance to get your content to rank higher • Analyse your competitors
Thank you ď Š