All You Should Know About Viral Marketing Submitted by:
Viral marketing Concept •
Viral marketing can be called as viral advertising/word-ofmouth/creating a buzz/network marketing.
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Definition: Marketing techniques that use pre-existing social networks and other technologies to, 1. Increases brand awareness 2. Achieve other marketing objectives such as product sales through self-replicating viral processes, analogous to the spread of viruses or computer viruses.
History of Viral marketing • peaked popularity in the 1990s. • later popularized by Jeffrey Rayport in the 1996 Fast Company article "The Virus of Marketing.“ • first to write about viral marketing on the Internet was the media critic Doug Rushkoff
Images for Viral Marketing Viral advertising
Network marketing
Word-of-mouth
Creating a buzz
Methods Of Viral Marketing • Customer participation and polling services • Internet search engines and blogs • Mobile smartphone integration • Search engine optimization (SEO) • Social media optimization (SMO) • Television and radio
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Customer participation and polling services: -Customer feedback - Question and Answer websites
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Internet search engines and blogs: -Can use search engines and blogging websites. -Ex. Google and Blogspot.com
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Mobile smartphone integration: -Applications with ads. -Applications with links.
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Search engine optimization (SEO): - process of affecting the visibility of a website or a web page in a search engine's natural or un-paid search results. - more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
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Social media optimization (SMO): - use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. - social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites,
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Television and radio: -Ads on TV and Radio. -various channels and FM stations.
Viral Marketing Ideas and Strategies 1. Organize a referral contest:
-An old-schooled viral marketing idea, yet extremely
effective. -It means encourage people to work extra hard to promote for you.
2. Provide free ‘viral’ online services: -Google being a search engine, Google has really created tons of useful applications, such as Google Map, Google Doc, Google Analytics, Google Mail, etc that we can use free.
3. Target-based referral program:
-We set a minimum target for our referrals to hit. -In specific ,when our members reach 20 referrals.
4. Bait post: - Idea of a bait post is to turn your blog post into an online resource that other people will link to. -Q&A type of sites such as Ask Yahoo!
5. ‘Sure-win’ referral program: - Email sent out to promote business. - Getting paid for it by the client.
6. Video marketing: -Publish videos on Youtube ,those videos can bring you traffic for years. -Chances are they will visit your website.
7. Leverage on social networking: -Viral marketing through social networking. -Facebook ,Gmail , LinkedIn etc.
Conclusion Viral marketing campaigns can be unpredictable, but with proper planning can experience rapid exponential growth to reach large audience in a short space of time at a reasonable cost.
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