Top Ecommerce Marketing Tips For Your Business
WHAT IS ECOMMERCE MARKETING? It is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and retaining those customers postpurchase. Ecommerce marketing is very much like traditional marketing. It involves the four Ps: Product, Place, Price and Promotion.
1. OPTIMIZE YOUR SITE FOR SEARCH • Search engine optimization (SEO) is still an essential part of marketing and you want to make sure that both your site and all of your individual product pages are fully optimized for the exact keywords your audience is searching for.
2. USE CONTENT MARKETING • As said, ‘Content is King’. Your website must have good unique content that describes your online store and products.
you may have to create content in the following forms: • Blog posts • Infographics • Videos • Social media posts • Podcasts
3. BRAND AWARENESS THROUGH SOCIAL MEDIA • Your store is new and isn’t popular yet. Thus, you need to work on the branding of your store. Social media platforms are best to start with. Create a business page of your online store on Facebook and Instagram. Also promote your store through LinkedIn, Twitter and other social media portals.
4. BUILD A MOBILE APP • There
are several benefits to having an app for your ecommerce business. Apps tend to load more quickly that websites so that users can shop more efficiently. If you have an app customers are one tap away from viewing your products.
5. PAY-PER-CLICK (PPC) ADS • PPC
ads are another way to get the word out about your product. PPC adds tend to bring in traffic faster that SEO does, though there’s more monetary risk involved. There is definitely a right way and a wrong way to go about pay-per-click advertising.
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