What are Facebook Analytics? Facebook launched Facebook Analytics many years ago, after, as most social media marketing consultants believe, taking a cue from Google Analytics. Facebook hoped to take off as a crossdevice measurement solution, but it was never widely adopted. The main purpose of Facebook insights was to connect data from a Facebook page with data coming from the Facebook pixel in order to show the full conversion path between what happens on Facebook and Instagram – a comment on a post, for example – and an eventual purchase in an app or on a website down the line.
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