“Cut&Paste is a party with a purpose. Itʼs like any other party, but thereʼs something at stake for the people on stage.” -Josh Rubin, Editor in Chief, Cool Hunting and Former Judge
STORY WHAT IS CUT&PASTE?: AN ANNUAL DIGITAL DESIGN TOURNAMENT WHERE PROFESSIONAL DESIGNERS COMPETE LIVE ON STAGE, DISPLAYING THEIR SKILLS TO A LIVE AUDIENCE. THINK: IRON CHEF OF DIGITAL DESIGN WHY?: TO BE A SOCIAL ARENA FOR DISCOVERY, ADVOCACY, AND ELEVATION OF DESIGN AND DESIGNERS.
“Itʼs interesting to imagine design as a performance activity.” Jake Barton – Founder, Local Projects and Former Cut&Paste Judge
MISSION I. INCREASE EXPOSURE TO DESIGNERS FROM THE COMMUNITY. DESIGNERS CAN BE ROCK STARS FOR A NIGHT.
“I have to say the ʻside effectʼ of Cut&Paste is even greater than the contest itself. Getting to know so many new friends made my competing worthwhile.” -Hyby Hu, Motion Design Competitor, London 2009
MISSION II. GATHER THE CREATIVE COMMUNITY TOGETHER TO CONNECT FOR NEW OPPORTUNITY.
“It was crazy. Iʼve never seen an event where people are packed wall-to-wall focused on watching all these designers on Wacom tablets.” -Stan Chin, Director of Digital, Anomaly and Former Cut&Paste Judge
MISSION
III. BRING NEW AUDIENCES TOGETHER TO APPRECIATE DESIGN
“People cheering because you did a step and repeat pattern in Illustrator was surreal.” -Anthony-Grant, San Francisco 2006 Competitor
MISSION IV. DEMYSTIFY, EXCITE, AND INSPIRE THROUGH THE CREATIVE PROCESS
“Itʼs great to provide a platform where designers can get dissed in front of a crowd. Cut&Paste separates the boys from the men.” -Jeff Staple, Creative Director, Staple Design
HISTORY 2005
2006
2007
2009
Cut&Paste is born. 8 designers duke it out for beer,laughs, and new friends.
C&P road trips coast-to-coast feeling the design vibe in Chicago, LA, SF, in addition to NYC.
Taking the leap, C&P goes global featuring design in new languages and leaving a wake of spent designers on stages in 11 cities in 11 weeks.
Breaking new ground, Cut&Paste combines 2D, 3D, and Motion Design to 2D to form the most complete design tournament worldwide
CUT&PASTE in 2010
10 cities worldwide w/ Seoul, Bangkok, Sao Paulo, and Mexico City as new additions 10,000+ attendees & 20,000+ online viewers 2MM+ global reach Global Championship - Apr, 2011 in NYC
WHO COMPETES ON STAGE? PROFESSIONAL DESIGNERS FROM THE LOCAL COMMUNITY HOW: We hold an open call for competitors and live test rounds in each tour city to find the best in portfolio and on stage.
"Cut&Paste brings the hidden world of design to life like nothing else. It's amazing to watch, inspiring and totally fun." -Ami Kealoha Managing Editor, Cool Hunting:
WHO ARE THE JUDGES? DESIGN & ADVERTISING Jim Coudal - Coudal Partners Jose Cabaco - Wieden & Kennedy Daljit Singh - Digit Katsunori Aoki - Butterfly Stroke Tom Philips - Exposure Stan Chin - Anomaly
ILLUSTRATORS & ARTISTS Jay Shuster - Pixar Chuck Anderson Sam Flores Deanne Cheuk Kelly Tunstall Stanley Wong
GENERAL MEDIA Scott Dadich - Wired Magazine John Trippe - Fecalface Andrea von Bujdoss - Mass Appeal Kendrick Reid - Comedy Central Sascha Lewis - Flavorpill
STREET ART & CULTURE Jeff Staple - Staple Design Futura 2000 - Graffiti legend Brent Rollins Tristan Eaton - Thunderdog Studios Jeffrey Kalmikoff - Threadless Buff Monster
DESIGN AND MEDIA Patrick Burgoyne - Founder, Creative Review Joshua Berger - Founder, Plazm Allan Chochinov - Core 77 Eric Nakamura - Giant Robot Roger Gastman - Swindle Magazine
MOTION AND GRAPHICS James Sommerville - ATTIK, London Kylie Matulick - Psyop Vivian Rosenthal - Tronic Kelly Port - Digital Domain Victor Newman - Freestyle Collective Michelle Dougherty - Imaginary Forces
WHO ARE THE PEOPLE THAT COME TO WATCH? Overall gender distribution - approx. 55% males, 45% females All Digital Design Domains - Print design, illustration, web/interactive design, motion/animation, architecture, industrial design, street art/design
CATEGORY
% AUD.
TYPES
DEMOGRAPHICS
40%
- Entry-level designers - Experienced designers - Senior designers
- Brand-selective and savvy - Seeks exposure to new audiences - Looking for new opportunities - Deeply plugged into social media
Senior Creatives & Recruiters (age 28-40)
15%
- Art/design directors - Creative directors - Recruiters - Brand managers
- Always seeking new talent - Deeply followed on FB and Twitter - Heavily networked in local community
Design Students (age 18-25)
20%
- Graduate students - Undergraduate students
- Deeply plugged into social media - Heavy peer influencer in lifestyle trends
25%
- Creatives from music, art, photo - Aspiring designer/artist - Media, bloggers
- Tastemakers into underground phenomena - Heavy peer influencer in lifestyle trends
Young Creative Professionals (age 21 - 30)
Design Enthusiasts (all ages)
BRANDS IN ATTENDANCE
WHO始S COVERING CUT&PASTE
REGIONAL / BROADCAST PRESS New York Times, New York Daily News, Reuters, Chicago Tribune, Portland Mercury, Los Angeles Times, San Francisco Bay Guardian, SF Weekly, South China Morning Post, RTHK (Radio HK), Compe Japan, NBC New York, MTV (in US, Australia, Japan, Italy) MTV-U, Comedy Central, Sundance Channel, G4 TV, WNYC Radio, Current TV, LIFESTYLE / MEDIA PRESS Wired Magazine, Vice Magazine, TimeOut, Thrillist, Threadless, Cool Hunting, PSFK, BPM, Vapors Magazine, Josh Spear, Media Bistro, Flavorpill, Going, Giant Step, Nikkei BP, Milk Magazine (HK), DESIGN / ART PRESS IdN, Computer Arts Magazine, Print Magazine, ID Magazine, HOW Magazine, Creative Review, Communication Arts, AIGA, IDSA, AIA, FITC, Motionographer, Core77, Stash DVD Magazine, Notcot, Design Tide, Juxtapoz Magazine, DesignIsKinky, DeviantArt, Design Taxi, Dexigner, Graphic Design Basics
PARTNERS WHO HAVE SUPPORTED CUT&PASTE
WHAT OUR PARTNERS SAY ABOUT CUT&PASTE “Cut&Paste reflectʼs 55DSLʼs PHILOSOPHY of GRAPHICS. Cut&Paste is the CELEBRATION of creativity.” -Andrea Rosso, Creative Director, 55DSL
“The Cut&Paste Digital Design Tournament is one of the most PROMINENT international showcases for ARTISTS on top of their game to create and share GREAT DESIGN work under the most extreme circumstances,” -Paul Babb, president, MAXON US.
“As a part of Converseʼs continued COMMITMENT to being a catalyst for creativity, we partnered with the LIVE digital design tournament. We look forward to our continued PARTNERSHIP with Cut&Paste, helping them to INSPIRE CREATIVITY around the world.” -Scott Patt, Senior Director of Visual Arts, CONVERSE
2011 Tournament: An Olympic Festival of Design ONSTAGE TOURNAMENTS 2D Design - Graphic, web designers, illustrators, street artists - 2 rounds of 15 min. each - 8 competitors 3D Design - Industrial designers, concept designers, animators - 1 round of 20 min. - 4 competitors Motion Design - Motion designers, animators, game designers - 1 round of 8 hours, 4 competitors OFFSTAGE PROGRAMS Show&Tells - Live design performance demonstration of creative process Audience Design Contests - Audience tries their own speed design round similar to onstage competition - Averaged 100 completed audience designs per contest in 2010. ONLINE INTERACTION - “More in the Door” - C&P as Media Channel Live Global Webcast “on Steroids” - Hi-res; Twitter interactivity; and CDN stream during each show On-Demand video highly distributed Simulcast Events / Viewing Parties - Live stream and on-demand video available partner-hosted events On-Demand Video - Persistent promotion and access to post-event edited video digests of each event
GLOBAL CHAMPS 2011
City winners from all tour cities gather in NYC 1,500+ live audience 4,000+ watching live webcast
SPO N S O RS HIP A C T I VAT I O N IDEAS
Onsite booth presence
Onsite Booth (Zoom into the boot good angle but far aw
Promotion online and onsite Custom content
Special promotion for Cut&Paste community
Publishing: Special edition books
Engaging Cut&Paste online community Special promotional offers for Cut&Paste community
Promotional web videos
Audience Design Contest: curated and branded Target consumers for New Releases
Giveaways
O N L I NE SPO N S O RS HIP A C T I VAT I O N IDEAS Sponsors stories: tell community what is important to you Curated brand driven content Highlight product innovation Promote new releases Event recap web videos: featuring Audience design contests
How can you engage the C&P online community? Online giveaway contests Email newsletters Promotional offers Social Media outreach
2010 cutandpaste.com
Promotional web videos Cut&Paste email newsletter
Share your story Social Media integration
PROMOTIONAL OUTREACH Since it始s birth in 2005,
Mailing Lists: 63K+
Cut&Paste始s promotional STRENGTH has been borne in the AFFECTION of its
Mailing List Reach (avg fwding): x3 Visitors per month to websites: 60K+
COMMUNITY and the reach of its city franchise partners. With the
Twitter followers: 30K+
strength of its partners in Europe, Asia, and South America, its reach is only GROWING.
Facebook fans: 40K+
IMPACT: NUMBERS AT A GLANCE
How many designers featured onstage since 2007? 384 How many judges have served in the juries? 335 How many new friendships onstage? 9,361 How many attendees to date? Over 45,000 How many webcast viewers to date? Over 60,000 How many audience designers enter onsite contests? 2,156 How many new jobs or clients won from the competition? 3,476 How many kegs of beers have been consumed? 3,476 kegs How many inspired by witnessed creativity? 83,382 How many designers in attendance think they can do better? 34,822 How many are too scared to enter the competition the next year? 32,800 (chickens...) How many non-designers quit their “day jobs� to start a career in design? 12,372
CONTACT US: INFO@CUTANDPASTE.COM