2018 ANNUAL REPORT
WORKFORCE DEVELOPMENT BUSINESS ATTRACTION REAL ESTATE DEVELOPMENT TOURISM PROMOTION FINANCING ADVOCACY CumberlandBusiness.com VisitCumberlandValley.com (717) 240-7180
Who We Are & What We Do Cumberland Area Economic Development Corporation (CAEDC) is the county’s economic development and destination marketing organization charged with promoting and advancing economic opportunities by leveraging our organizational and community assets, strategic location, workforce and natural resources, while providing a strong economic base.
KEY STRATEGIES INCLUDE: • Access to Financing to Attract, Retain & Expand Businesses
• Redevelop Underproductive Sites
• Destination Marketing, Sales & Public Relations
• Tourism Product Development to Grow Visitation
• Workforce Development through Connecting Employers & Educators
• Stakeholder Engagement & Investment in the County’s Economy
• Advocate & Leverage Private and Public Investment to Support Projects
• Military Retention of our 3 Installations
Current Board of Directors [ TERM ENDS ] Chair Crystal Quintin (2020) Geisinger Health System Foundation/ Holy Spirit, a Geisinger Affiliate Vice-Chair Lani Longarzo (2022) Shippensburg University Foundation Treasurer Adriann Reed (2020) Brown, Shultz, Sheridan & Fritz Secretary Michael Shaull (2021) Highmark Blue Shield
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Delegate Commissioner Gary Eichelberger, Cumberland County Board of Commissioners & Secretary Board Members Harold Brandt (2022) Carlisle Events Patrick Campbell (2020) Vitro Architectural Glass Vince DiFilippo Chairman, Cumberland County Board of Commissioners Jim Hertzler Vice-Chairman, Cumberland County Board of Commissioners
Julie Krause (2021) M&T Bank Andrew Notarfrancesco (2022) JEM Group Amey Sgrignoli (2021) Belco Community Credit Union Susan Tandle (2022) The Warrell Corporation
Financials & Fast Facts [ 2018 FAST FACTS ]
HOW WE ARE FUNDED The organization’s internal records are prepared on the cash basis of accounting. CAEDC is treated as a financial component unit of the County. Through continued prudent management practices, CAEDC maintained a strong financial performance and received an unmodified audit opinion in year ending FY2018.
fastest growing county in PA
511
million reached through marketing efforts
$3.4
million in public funding for our redevelopment projects
STATEMENT OF NET POSITION (FULL ACCRUAL) AS OF DECEMBER 31 2015
FINANCIAL POSITION DATA Total Assets Total Liabilities
2017
2018
$3,934,550 $4,411,254 $4,969,663 $6,370,963 $375,189
$514,796
0
0
Deferred Inflows of Resources Total Net Position
2016
$932,425 $2,104,151 $175,000
$468,541
$3,559,361 $3,896,458 $3,862,238 $3,798,271
3.7%
unemployment rate
$51
revenue per available room STATEMENT OF ACTIVITIES AS OF DECEMBER 31 FINANCIAL POSITION DATA Charges for Service Operating Grants and Contributions Capital Grants & Contributions Total Program Revenues General Government—Expenses Total Expenses
2015
2016
2017
2018
$203,231
$350,349
$346,048
$356,689
$1,934,404 $2,157,469 $2,473,115 $2,226,748 —
—
—
$68,505
$2,137,635
$2,507,818
$2,819,163
$2,651,942
$2,022,892 $2,244,881 $2,978,661 $2,846,367 $2,022,892
$2,244,881
$2,978,661
$2,846,367
County Allocation
$40,000
$50,000
$100,000
$100,000
Investment Earnings
$23,968
$24,160
$25,278
$30,458
Total General Revenues
$63,968
$74,160
$125,278
$130,458
Change in Net Position
$178,711
$337,097
($34,220)
($63,967)
350+
hours of volunteer time contributed at Visitors Centers
$75
million in new investment through CAEDC assisted projects
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Real Estate Collaborative (REC) BUSINESS ATTRACTION & REAL ESTATE DEVELOPMENT The Real Estate Collaborative (REC), LLC operates as a subsidiary real estate development company of CAEDC, for the purposes of developing and managing select mixed use, office, medical, industrial, tourism and land development projects on behalf of CAEDC, joint venture partners, and third party real estate investors and owners. The REC’s typical project includes: underutilized, vacant, or brownfield commercial or industrial sites, public buildings, and tourism-related assets that will significantly increase visitation to the destination. In addition, the REC focuses on sites to develop for workforce housing and business attraction in industries targeted in the County’s and CAEDC’s Comprehensive Plan for Economic Development.
CURRENT REC PROJECTS Former Domestic Castings Site [ Shippensburg, PA ] • • • •
Acquired & Rezoned Property Received state funding for remediation Demolition complete Environmental remediation complete
DEVELOPMENT SERVICES INCLUDE: • Joint Venture Partnerships (Co-Developer) • Owner’s Development Representative • Land Development Strategies • Zoning/Variance Applications
Hanover Commons (Former Tyco Site)
• Community Planning
[ Carlisle, PA ]
• Development Incentives/Grants/Low-Interest Loans
• Acquired property • Received state funding for acquisition/ demolition/remediation • Act 2 environmental remediation complete • Site master plan and subdivision plan • Demolition process commenced
• Economic Modeling • Tax Analysis & Modeling • Site Selection
OWNERSHIP STRUCTURES: • Co-Ownership with Private Developer or Sponsor • Build to Suit to Lease • Build to Suit to Own
Former Lemoyne Middle School [ Lemoyne, PA ] • Acquired property • Engaged public and increased awareness for the site • Conducted environmental assessment • Site and market feasibility
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Hanover Commons Rendering
Workforce Development INITIATIVES & FOCUS AREAS Cumberland County continues to be the fastest growing County in the Commonwealth and employers are in need of a skilled workforce to meet their demands. CAEDC is working with educational institutions and employers to identify curriculum changes or additions for educational institutions and high school students that will advance them further along before they graduate and prepare them to go directly into the workforce or on to a technical school or certificate program. Programs will also be available for adult learners to re-skill or prepare for a new career.
FOCUS AREAS HEALTHCARE Healthcare is the County’s #1 private employer. CAEDC is working with our healthcare providers, UPMC Pinnacle, Geisinger, Penn State Health, WellSpan Health and Highmark, to identify and implement specialized curriculum that will prepare students for current and future career paths. There is a growing need for nurses to offset the wave of retirements from baby boomers and for technology-centered careers in the healthcare field.
HEAVY EQUIPMENT Area construction companies and excavating companies reached out to CAEDC because they were unable to find skilled workers and wanted to discuss ways to fill needed jobs. CAEDC worked with Cumberland Valley School District (CVSD), Cumberland Perry Area Vo-Tech School (CPAVTS) and Harrisburg Area Community College (HACC) to develop apprenticeship programs in these areas. The Heavy Equipment 6-week course will begin at CVSD in the summer of 2019.
ADVANCED MANUFACTURING CAEDC worked with local employers including Tuckey Companies, Ames True Temper and Cumberland Design & Building to develop curriculum that the employers will value and can be implemented at CVSD, CPAVTS and HACC. At CVSD, 10th, 11th and 12th graders can graduate with certificates or dual enrollment for Advanced Manufacturing or Engineering. At CPAVTS, a robotics program is now available and commenced in 2019.
MILITARY CAEDC administers the Cumberland York Area Local Defense Group (CYALDG). This advisory group’s goal is to position the Defense Logistics Agency Distribution Center, Naval Support Activity Mechanicsburg and Carlisle Barracks and the U.S. Army War College to preserve and expand their existing workloads and missions. Our installations contribute $1 billion in annual local economic impact and employ 11,000. In 2018, the CYALDG received $50,000 from Cumberland County and $105,000 from the PA Military Community Enhancement Commission to support programs. 5
2018 Projects CAEDC is helping businesses, real estate developers, non-profits and municipalities grow by providing access to technical assistance and/or capital for real estate acquisition and construction, machinery and equipment.
AMISH COUNTRY BAKEHOUSE LLC [ Carlisle, PA ] THEIR SUCCESS: Opening a new pretzel manufacturing site in Carlisle. OUR SUPPORT: $850,804 investment through two PA Industrial Development Authority (PIDA) loans for building acquisition and equipment.
THE BARN AT CARLISLE SPORTS EMPORIUM [ Carlisle, PA ] THEIR SUCCESS: Renovated a historic 1891 dairy barn into a new meeting venue titled The Barn at Creek’s Bend with space for 300 people on the main floor, 190 on the lower floor, and another 300+ on the deck. OUR SUPPORT: $76,000 investment through a Tourism Product Development Grant.
CUMBERLAND VALLEY RAILROAD MUSEUM [ Shippensburg, PA ] THEIR SUCCESS: Developed a Railroad Museum along the Cumberland Valley Rail Trail in Shippensburg out of a historic 1956 Penn Central boxcar. The boxcar is from the former Domestic Castings site and was donated by REC for this purpose. OUR SUPPORT: $71,387 investment through a Tourism Product Development Grant.
DOWNTOWNS [ Cumberland County, PA ] Assisted New Cumberland, Boiling Springs, Shippensburg and Camp Hill with their revitalization efforts, through participating in programs such as master plan and streetscape studies and/or grant funding.
LONG SHOT FARM LLC [ Carlisle, PA ] THEIR SUCCESS: Opening the first winery at a vineyard in Cumberland County. Grant funds were used for the addition of a tasting room. OUR SUPPORT: $74,550 investment through a Tourism Product Development Grant.
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MELLOW MINK BREWING [ Mechanicsburg, PA ] THEIR SUCCESS: Opened a sour and farmhouse style brewery in Mechanicsburg. OUR SUPPORT: $98,300 investment for equipment through a PA Industrial Development Authority (PIDA) loan.
MILLWORKS CAMP HILL [ Camp Hill, PA ] THEIR SUCCESS: Equipment purchases for a second restaurant location in Camp Hill for the Harrisburg Millworks. OUR SUPPORT: $100,000 investment through a Tourism Product Development Grant.
RIDER MUSSER DEVELOPMENT LLC [ Mechanicsburg, PA ] THEIR SUCCESS: This affiliate of Messiah College is looking to add a mixed-use development site with a residential component across from Messiah College. OUR SUPPORT: Assisted with $57,810,000 in Taxable Bond Financing through the Cumberland County Industrial Development Authority.
S R DUFFIE CONSULTING LLC [ Mechanicsburg, PA ] THEIR SUCCESS: Acquired a new property to open their first official location for their construction consulting business. OUR SUPPORT: $100,000 investment through a Community Development Block Grant (CDBG) for building acquisition.
WEST FAIRVIEW ULI TAP [ West Fairview, PA ] THEIR SUCCESS: Conducted two-day technical assistance panel to determine next steps in redeveloping West Fairview. OUR SUPPORT: $9,536 investment through a Tourism Product Development Grant.
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Tourism Sales & Marketing Grants The Tourism Sales & Marketing Grant is designed to help partners enhance the visitor experience and increase tourism to Cumberland Valley through a rolling, competitive matching funds program.
Allenberry Resort [ $1,595 ] Attendance to The Fly Fishing Show and the Fly Fishing & Wingshooting Expo.
Army Heritage Center Foundation [ $4,649 ] Television commercials promoting Army Heritage Days.
Carlisle Sports Emporium [ $20,670 ] Website renovations, photography and video, collateral printing and attendance to the American Bus Association Marketplace. Central PA Youth Ballet [ $10,000 ] Advertising for their Summer Experience Tour into new markets. Central Pennsylvania Conservancy [ $3,000 ] Website redesign to promote Ironmaster’s Mansion for events and new private suite.
Cumberland Valley A.T. Club [ $640 ] Printing of The Appalachian Trail in Cumberland Valley brochure. Cumberland Valley Arts [ $4,100 ] Creation of a collaborate Cumberland Valley Arts website to promote multiple artisan craft shop locations.
Cumberland Valley Rails-To-Trails Council [ $652 ] Printing of a Cumberland Valley Rail Trail brochure.
Friends of Kings Gap [ $739 ] Printing of a Kings Gap Environmental Education Center events brochure.
Home2 Suites [ $1,595 ] Attendance to the American Bus Association Marketplace to grow group business. Meadowbrooke Gourds [ $485 ] Attendance to Maryland Motorcoach Association Marketplace with H. Ric Luhrs Performing Arts Center and The Kitchen Shoppe & Cooking School. Miss Ruth’s Time Bomb [ $2,215 ] Photography, videography and collateral printing for the annual Market of Curiosities event. Rolls Royce Foundation [ $1,142 ] Museum signage displaying vehicle information. Sacred Rides [ $793 ] Printing of a Sacred Rides Michaux Mountain Biking brochure. 8
Destination Marketing, Sales & Public Relations CAEDC markets, promotes and sells Cumberland Valley as a travel destination, develops product and assets that motivate travel and creates travel resources to help visitors find things to do in the Valley.
2018 HIGHLIGHTS
511
million people were reached through marketing & PR efforts in 2018
101,000+ pieces of branded collateral were distributed
EARNED MEDIA & PUBLICATIONS • Hosted 10 travel writers resulting in stories from Frederick Magazine, Brilliant Stream, A Tiny Traveler & My Beer Journal. • Received coverage in Architectural Digest, MSN, Pinpoint Pennsylvania, Susquehanna Style, Mid-Atlantic Real Estate Journal and The Burg to name a few. • Designed the new Cumberland Valley Travel Magazine to replace the traditional Visitors Guide. This new magazine-style publication features more editorial to inspire travel to the destination. 150,000 copies will be distributed in 2019.
CUMBERLAND VALLEY BEER TRAIL • In 2018, we received 319 Passports completed with 5,090 stickers. DESTINATION SALES STRATEGY • In 2018, we renewed our commitment to destination sales and updated the sales strategy. We hired a new Destination Sales Manager and realigned sales goals to focus on overnight business through meetings and sports bookings. We are readily able to support both of these markets which create overnight stays.
CUMBER LAND
MUST
SEES I N THE
P E N N S Y LV A N I A
TR AV EL M AG
AZ IN E
MANAGE & UPDATE TWO WEBSITES VISITCUMBERLANDVALLEY.COM [ Destination Marketing ] • Reached over 950,000 potential visitors with over 18,000 completing an intent to travel indicator.
VISITC
UMBER
L A N D VA
L L E Y. C
OM
CUMBERLANDBUSINESS.COM [ Business & Community Development ] • Published over 50 articles, how-to stories and news updates to share with our partners and potential business clients to help them find the resources they need. Highlighted new elevated content for workforce development and financing.
[ 2018 LODGING OVERVIEW ]
$51
revenue per available room
$88.18 average daily rate
New Property:
57.8%
occupancy rate
Home2 Suites opened in Mechanicsburg in May 2018 9
Cumberland Valley Alliance The Cumberland Valley Alliance was formed to provide you with the opportunity to directly impact the future growth in total capital investment, jobs created and new tax revenue into our County. One hundred percent of this investment funds CAEDC’s programs. As an Alliance Investor, you will continue to have the opportunity to network and generate business opportunities and participate with CAEDC on the County’s economic development strategies, priority projects and workforce development initiatives.
ALLIANCE LEVELS We currently have a five-tiered investment structure that encourages your organization to get involved with a variety of benefits. Each level offers unique benefits of its own and can be customized to include add-ons that are significant to your company, including eNewsletter sponsorships, event upgrades and more.
Join now by contacting CAEDC at 717-240-7197 to discuss how the Alliance can benefit you and your business. FOUNDERS LEVEL
$5,000
POSITIONING IN OUR REGION • Recognition and complimentary admission to all CAEDC events, connecting/networking • Company logo on CAEDC website and inclusion in annual report • Preferred vendor list for services EXCLUSIVE ACCESS • Annual Founders Level Business Roundtable with county, state and federal legislators and officials • Foursome and Gold Sponsor at CAEDC’s Annual Fall Golf Outing or premier sponsorship at our Spring Annual Celebration
EXECUTIVES LEVEL
$3,000
POSITIONING IN OUR REGION • Complimentary admission to all CAEDC events • Company logo on CAEDC website and inclusion in annual report • Preferred vendor list for services EXCLUSIVE ACCESS • Sponsor at one of the following events: —Gold Sponsor at CAEDC Fall Golf Outing —Spring Annual Celebration —Alliance Meeting
MEMBERS LEVEL
$1,500
POSITIONING IN OUR REGION • Complimentary admission to all CAEDC events • Company logo on CAEDC website and inclusion in annual report • Preferred vendor list for services
FRIENDS LEVEL
$500
EXCLUSIVE ACCESS • Complimentary admission to all CAEDC Alliance events • Presence on CAEDC website and inclusion in annual report
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NEW MEMBERS
2018 RECAP 10
79
BASIC LEVEL
$250*
EXCLUSIVE ACCESS • Complimentary admission to all CAEDC Alliance events • Presence on CAEDC website and inclusion in annual report * This Level is restricted to non-profits, individuals, small businesses (<10 employees) and governmental agencies.
30%
ALLIANCE MEMBER GROWTH
RETAINED MEMBERS
UPGRADED MEMBERS
The Cumberland Area Economic Development Corporation is a 501(c)(3) nonprofit organization—contributions to which are tax deductible to the fullest extent allowed by law.
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Current Cumberland Valley Alliance Members Our Members* are investing in the Cumberland Valley Alliance for a stronger economic future tomorrow. Theyâ&#x20AC;&#x2122;ve demonstrated their commitment to effective planning, development and financing tools, and collaboration by becoming Alliance Members.
FOUNDERS LEVEL
EXECUTIVES LEVEL
H. Ric Luhrs Performing Arts Center at Shippensburg University Martson Law Offices
MEMBERS LEVEL Barton & Loguidice Belco Community Credit Union BL Companies Boyer & Ritter LLC Buchart Horn Architects Capital Associates, Inc. Capital Region Partnership for Career Development The Carlisle Group Carlisle Sports Emporium Central Penn College Comcast Business Conrad Siegel Core Design Group
FRIENDS LEVEL
Adams Electric Cooperative Inc. Areya Management August Mack Environmental BB&T Bank Brown Schultz Sheridan & Fritz Campbell Commercial Real Estate, Inc. Capital City Airport Centurion Construction Group Century Engineering Community Networking Resources
McNees Wallace & Nurick LLC Pennsy Supply, Inc. Rettew
RLS Construction Group Rose Metal Systems Roundtop Mountain Resort
Shippensburg University Shippensburg University Foundation UPMC Pinnacle
Cumberland Design & Building Company, Inc. Dawood Engineering, Inc. eci Group Eckert Seamans Econ Partners, Inc. Eleven Oaks Farm First National Bank Frederick, Seibert & Associates, Inc. FXG Sign and Label Galbraith Pre-Design Giant Food Stores, Inc. Harrisburg University High Hotels
Hillwood Investment Properties Harrisburg Area Community College Hospitality Asset Management Company, Inc. Integrated Development Partners J.C. Bar Properties, Inc. JEM Group JFC Staffing Companies Kinsley Construction Inc. Members 1st Federal Credit Union Mid Penn Bank Orrstown Bank Pennian Bank Peoples Bank
Quandel Ralph E. Jones, Inc. Ridder Musser Development Riverview Bank S&T Bank Saul Ewing Arnstein & Lehr, LLP Snyder, Secary & Associates, LLC SR Duffie Consulting, LLC Strategic Executive Consulting Traffic Planning and Design, Inc. Transworld Business Advisors Triple Crown Corporation Wagman Construction Inc. Weidner Construction
C.S. Davidson, Inc Cumberland County Commissioners Deloitte Consulting, LLP ELA Group, Inc. Hampden Shops, LLC Harrisburg Area Community College K&C Communications Landmark Commercial Realty, Inc. Midway Bowling Center Manpower
Organic Remedies, Inc. Oven Industries Pennoni Penn State Dickinson School of Law PNC Bank Providence Engineering Corporation Pyramid Construction Radisson Hotel Harrisburg RGS Associates Shaner Hotel Group
Skelly and Loy Smith Land & Improvement Corporation Triad Engineering Inc. Volvo Construction Equipment North America, LLC Warrell Corporation WebpageFX World Trade Center of Central Pennsylvania UGI
SMALL BUSINESS/NON-PROFIT/GOVERNMENT Achieve Energy Solutions, LLC Bullmoose Works
Carlisle Borough Hampden Township
Lower Allen Township Shippensburg Township
SVN Latus Commercial Realty *As of 3/27/19
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CURRENT FULL-TIME STAFF MEMBERS
PROJECT OF THE YEAR
Carlisle Urban Redevelopment Plan—Carlisle Borough, Carlisle Events & Cumberland County Industrial Development Authority
PARTNER OF THE YEAR Ames True Temper
Valerie Copenhaver, Senior Director of Tourism Stacey Cornman, Visitor Services Manager Shireen Farr, Interim CEO Jill Hair, Executive Assistant Rafael Hernandez, Creative Services Manager Aaron Jumper, Social Media & Travel Media Manager Ashley Kurtz, Marketing Manager Mason McClellan, Director of Real Estate Development Laura Potthoff, Director of Business & Workforce Development Shelby Rexrode, Project Manager Kristen Rowe, Director of Marketing & Communications Danielle Vincenti, Destination Sales Manager Lauren Yinger, Promotions Coordinator
PART-TIME STAFF MEMBERS Craig Book, Distribution Assistant Patricia Shenk Williams, Distribution Assistant
TOURISM GRANT OF THE YEAR Market Cross Pub & Brewery
CUMBERLAND VALLEY VISITORS CENTER Pick up free helpful area attraction brochures and travel maps. The friendly, knowledgeable visitor services representatives can guide you to attractions, shops, restaurants, local events and more. 33 W. High St., Carlisle PA 17013, inside History on High – The Shop.
VOLUNTEER OF THE YEAR
CUMBERLAND VALLEY AREA INFORMATION DESK
Thank you to Ever Grain Brewing Company, F&M Trust, Shippensburg University and Saul Ewing Arnstein & Lehr, LLP for sponsoring our Annual Partner Celebration on April 11, 2018, where these partners were recognized.
The Area Information Desk at USAHEC provides a full complement of travel, tourism and visitor services to the military community and visiting public at USAHEC.
Marsha Fetsko
950 Soldiers Dr., Carlisle PA 17013, inside the U.S. Army Heritage & Education Center.
CAEDC Administrative Office, 53 W. South Street, Suite #1, Carlisle, PA 17013
Stay connected with CAEDC throughout the year by following us on our social media channels.
Facebook.com/ Twitter.com/ CumberlandValleyPA Cumberland_PA
Instagram.com/ Pinterest.com/ CumberlandValleyPA CumberlandPA/
Youtube.com/ CumberlandPA
LinkedIn.com/Company/CumberlandArea-Economic-Development-Corporation