Quarto Valley Records

from Coachella Valley Weekly - February 18 to February 24, 2021 Vol. 9 No. 49

Screeners

Coachella Valley Weekly (760) 501-6228

publisher@coachellavalleyweekly.com coachellavalleyweekly.com facebook.com/cvweekly twitter.com/cvweekly1 Publisher & Editor Tracy Dietlin Art Director Robert Chance Sales Team Kirby Club Crawler Nightlife Editor Phil Lacombe Head Music Writer Noe Gutierrez Head Feature Writer Crystal Harrell Feature Writers Lisa Morgan, Rich Henrich, Heidi Simmons, Tricia Witkower, Jason Hall, Esther Sanchez Writers/Contributors: Robin Simmons, Rick Riozza, Eleni P. Austin, Craig Michaels, Janet McAfee, Bronwyn Ison, Haddon Libby, Sam DiGiovanna, Dale Gribow, Denise Ortuno Neil, Rob Brezny, Dr. Peter Kadile, Dee Jae Cox, Angela Romeo, Aaron Ramson, Lynne Tucker, Aimee Mosco, Michelle Anne Rizzio, Ruth Hill, Madeline Zuckerman Photographers Robert Chance, Laura Hunt Little, Chris Miller, Iris Hall, Esther Sanchez Videographer Kurt Schawacker Website Editor Bobby Taffolla Distribution Phil Lacombe, William Westley

Quarto Valley Records................. 3-5 CVRep - Theatre Thursdays............. 5 Savvy's Boutique ............................. 6 Safety Tips ........................................ 6 Local Music - Off Da Cuff.................. 7 Club Crawler Nightlife.................... 8 Consider This - The Fleshtones.... 10 The Vino Voice .............................. 12 Screeners ....................................... 13 Pet Place ................................... 14-15 Haddon Libby ................................ 17 Dale Gribow ................................... 17 Swag For The Soul ........................ 18 Free Will Astrology ....................... 18 Health - Keto ................................. 19

www.coachellavalleyweekly.com HONORING QUARTO VALLEY RECORDS AND FOUNDER BRUCE QUARTO

Paul Rodgers & Bruce Quarto

Simple, powerful, and successful are the cornerstones used to describe the dynamic record label Quarto Valley Records (QVR). QVR is a Southern California-based record company started by Bruce Quarto, who is part genius and part music fan.

“His enthusiasm knows no boundaries!” according to Paul Rodgers, singersongwriter of Bad Company/Free.

Bruce’s goal for QVR is to develop the label into a production, publishing and marketing group guided by these values in its relationships with artists, clients and customers alike.

The label’s primary focus is on utilizing the developing 21st century cross-media opportunities to the maximum benefit of its artists, allowing their creative identity to grow and prosper. Even as the future growth of the entertainment industry continues to evolve into new revenue streams from new technology, the industry requires a new approach for marketing and a new blueprint for artist agreements that QVR supplies.

QVR represents the diverse genres of Icons, Rock, Blues and Jazz, along with an impressive roster of legacy artists and emerging talent including Paul Rodgers, Savoy Brown, Edgar Winter, Deborah Bonham, The Immediate Family, Denny Seiwell, Richard T. Bear, Texas Scratch and Dominic Quarto.

Part-time Palm Springs resident and CV Weekly’s winner of the 2019 first Icon Award, Paul Rodgers, was one of the first artists signed with QVR in 2017 and released his ‘Free Spirit’ CD, LP and DVD that hit #1 on the Nielsen Soundscan Charts and #2 on the Billboards Charts. QVR is a grass roots record company that blends modern day technology with the best of the old school approach.

One notable figure is QVR’s Director of Label Operations Michael Carden, who brings over 45 years of music industry experience to QVR. Over the decades, Carden has been involved with and headed up some of the world’s premiere entertainment companies including Eagle Rock Entertainment and WEA, and labels including Atlantic Records, Spitfire Records and East West Records. He has worked in many facets of the music business — from retail and distribution — to production, marketing and operations for music entities and major and independent labels. With a keen eye for musical talent and an acumen for business management, Michael’s expertise lies in marketing, distribution, sales, artist management and A&R.

Prior to joining QVR, Carden served as President of North American Operations for Eagle Rock Entertainment, where he was responsible for building up Eagle Rock Entertainment in the U.S. marketplace. During his 10 plus years with Eagle Rock, he oversaw releases of documentary and live performance titles by such acts as Jeff Beck, the Doors, Talking Heads, Eric Clapton, Usher, Miles Davis, the Who, Deep Purple, Queen, the Rolling Stones, Pink Floyd, Alice Cooper and many others across all media. Among his many accomplishments as President and EVP of the Company, was the consolidation of their audio and video portions in the early 2000s. Initially hired as a consultant in 2001, impressed with his experience and his management skills, the company made him GM of Spitfire Records and Eagle Records.

During his tenure at Eagle Rock, Carden successfully pushed for them to be one of the first music companies to move into the high-definition DVD arena by utilizing Bluray technology—Eagle Rock became one of the largest holders of hi def music and documentary rights in the world.

QVR was established in 2012, after a conversation that Bruce Quarto had with his friend brought to light the way most record companies treat their artists. He began to study the industry and seek ways to conduct business that was fair to all.