F E AT U R E
NATIONAL VEGETARIAN MONTH IS OBSERVED ANNUALLY AROUND THE PLANET IN OCTOBER AND HAS BEEN CELEBRATED SINCE 1977. It is a great way to celebrate how far the acceptance of vegetarianism has come and to open the minds of those willing to try something new. It brings awareness to the ethical, environmental, health, and humanitarian benefits of a vegetarian lifestyle that is rapidly gaining popularity in Australia. Meat consumption has been shrinking in recent years as red meats become more expensive and plant-based alternatives become more affordable and closer in taste and texture to their animal equivalents. Vegetarian and vegan lifestyles also complement environmental causes, every day consumers are now factoring in “how eco friendly” is this product into their shopping habits which is fantastic for the planet. Australians are also actively limiting their meat consumption for health reasons. Research conducted by Roy Morgan has found that the trend in vegetarian eating continues to grow — with 2.5 million people (12.1% of the population) in Australia now eating all or almost all vegetarian.
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