WIZZ FIZZ 75TH BIRTHDAY

Happy Birthday 75 75

YEARS YEARS

ICONIC AUSTRALIAN CONFECTIONERY WIZZ FIZZ IS 75 YEARS YOUNG!

Fyna Foods’ s ever popular Wizz Fizz sherbet will have its own BIG party this year turning 75! 75 75 Loved by kids, and fondly remembered by parents and grandparents, Wizz Fizz is embedded in so many Australians’ childhood memories, you can bet most of us can remember that unmissable fizzy taste we enjoyed after school outside a milk bar with our mates…Good old times… 3 generations have now succumbed to the thrill of Wizz Fizz on their tastebuds YEARS YEARSand enjoyed discovering new crazy monsters on the packaging. Today, there is no sign of slowing down with many more generations of Wizz Fizz fans to follow. Australian owned, Wizz Fizz only uses sugar sourced from Australia and produces 20 different SKUs including cones, Christmas stockings, and Easter eggs. To celebrate the 75th anniversary, a limited-edition pack will reach the shelves later this year with the inclusion of 4 retro monsters sachets for kids young and old to enjoy!.

WIZZ FIZZ: THE STORY OF AN AUSSIE ICON

1940S Founded in the 1940’s by Arthur and Marjorie Campbell, Fyna Foods have always strived to create tasty treats that are better than the rest After mastering jam making, Arthur and Marjorie turned their hand toward confectionery. They began with lollypops, before Arthur decided he wanted to add some ‘fizz’ to set them apart from the crowd and deliver a taste sensation. In 1947, he developed a recipe for the classic sherbet that the lollypop could be dipped in. Legend has it that the sherbet was so good the factory staff suggested it should be sold separately – and so Wizz Fizz came to be! As television grew in popularity, Arthur, a visionary and ever entrepreneur, saw the opportunity and began advertising Wizz Fizz on the Mickey Mouse Club TV Show to introduce a young generation to the delicious treat. A 30year licensing agreement with Disney was born. This led to the annual tradition of selling Wizz Fizz bags at the Royal Melbourne Show – which today are still one of the best-selling show bags. 1990S In the late 1990’s, the company parted ways with Disney and embraced a new generation of Wizz Fizz fans, with crazy monsters appearing on the Wizz Fizz packs for the first time. Kids loved the fantasy creatures with wacky names including Mad Myron, Doctor Freak, Nerdy Neil, Screaming Mimi and Weird Wally! 2003 The crazy monsters were replaced with Super Star Kids and we headed off into outer space.

2008 Bringing back monsters became the call, so a new range of quirky characters from Planet Wizz Fizz arrived on pack and quickly became a hit with new generation of Wizz Fizz fans.