CONSUMER NEWS

BEGA FIGHTS OFF US FOOD GIANT KRAFT HEINZ

Australia’s Bega Cheese has come out on top over US Food Giant Kraft Heinz in a dispute over peanut butter. The problem for Kraft Heinz was that when Bega bought the product in 2017 they kept the iconic yellow lid and packaging look, just changing the name from Kraft to Bega. Kraft continued to sell their peanut butter range, also yellow lid, and similar brand look which Kraft Heinz claimed confusion in the market. After years of legal action the High Court of Australia confirmed that Bega is the rightful owner of the distinctive packaging. Bega did a great job of promoting the product ownership change with an extensive advertising campaign to reduce any confusion in the Australian Market back in 2017.

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