CONESTOGA
JANUARY 2011
the briefcase
WHAT’S NEW FOR BUSINESS STUDENTS AND FACULTY FROM THE
LIBRARY RESOURCE CENTRE
Highlight: Students in the School of Business and Hospitality provided the highest number of responses to the LRC’s recent Library Quality Survey. Thanks to all participants! Look for data analysis and responses to your comments over the coming weeks here.
E-Books Galore Finding Product Data With PMB Online
Streaming Media
Accounting and Auditing Expanding CICA eResources
New Books and A/V Chicago/Turabian New citation resources
E-Books Galore Explore hundreds of business and hospitality e-books in our newest database. We’re adding more titles all the time.
Here’s a sample of new e-book titles now available in myilibrary:
Search myilibrary or other e-book collections in the LRC Catalogue.
New Online Access to Key Reference Books Tip: In the LRC Catalogue, look for the chain link
symbol for online access to e-books.
MARKET SHARE REPORTER An Annual compilation of reported market share data on companies, products and services.
ENCYCLOPEDIA OF MAJOR MARKETING CAMPAIGNS Explores 475 major marketing and advertising campaigns from 19992006.
MANUFACTURING & DISTRIBUTION USA Presents statistics on more than 600 NAICS classifications in the manufacturing, wholesaling and retail industries.
CULTURAL STUDIES The Encyclopedia of Clothing and Fashion The Encyclopedia of Food and Culture The Worldmark Encyclopedia of Cultures and Daily Life The Worldmark Encyclopedia of Religious Practices
Finding Product Data with PMB The LRC now provides online access to Product Reports from the Print Measurement Bureau — a compilation of statistics gathered from a survey of Canadians' usage of over 3,500 products and services. Find it in the LRC’s eResources list and on our Market Research guide.
WITH PMB PRODUCT REPORTS, YOU CAN DISCOVER...
Did you know? Corona is the most popular brand among 18-24 year olds. 15.9% of the survey population in this age group drink it some or all of the time.
Streaming Media Our new research guide highlights freely available media resources online. For example: HBR
From CBC Documentaries
From Blip.tv
TRIAL
MELTDOWN SERIES
IDEACAST
STANFORD BUSINESS
From YouTube
Hundreds of streamed videos! Try it out by clicking on the image. Available until January 31st Username: Conestoga Password: demo Give us your feedback here.
Accounting & Auditing Expanding CICA e-Resources We have recently expanded our online collections for accounting and auditing to include: The Canadian Accounting and Assurance Reference Service (CAARS) — the most popular CICA accounting, financial reporting and assurance titles International Financial Reporting Standards (IFRS) — The complete set incorporating International Accounting Standards and Interpretations These resources are accessed through Knotia.com, the Canadian Institute of Chartered Accountants online database of tax, accounting and finance information resources.
New Books and A / V Here’s a sample of new titles now available on shelves in the LRC. NEW BOOKS
NEW DVDS
Armstrong's handbook of reward management practice
Broadcasting your brand
Cambridge handbook of culture, organizations, and work
Canadian innovations
Contemporary auditing: real issues and cases
Google world
Culture and leadership across the world
How consumers decide
Four Seasons : the story of a business philosophy
Leveraging China and India for global advantage
The handbook for working with difficult groups
Making Canada proud
Handbook of global and multicultural negotiation
Marketing's 4 Ps: The consumer angle
Handbook of logistics & distribution management
Persuasion in everyday life
HR manager's guide to discipline and termination
Retail, marketing & sales
New science of retailing
Why you buy: 21st Century advertising
Understanding financial statements
CHICAGO/TURABIAN
New citation resources Sample Report includes all formatting and referencing
Select and view referencing for specific source types using the Quick Reference
LIBRARY RESOURCE CENTRE Phone: 519-748-5220 x3361 Fax: 519-748-3538 E-mail: lrcinfo@conestogac.on.ca The Library Resource Centre supports and enriches learning, teaching, and research at Conestoga College.
Chris Woodley Program Liaison Business & Hospitality Programs 519-748-5220 x2330