MARKETING MINDS

Marketing is an important function across all businesses in all sectors. If partners didn’t pay attention to this task before, they are certainly seeing its value today. Investing in digital marketing strategies are becoming fundamental for growing revenues, acquiring new leads and enhancing brand image. In this section, marketing leaders who deal with the regional channel business shed light on the impact of AI on marketing.

Assistant Marketing Manager, TP-Link

In the AI world, how have the marketing strategies changed?

AI has had a significant impact on the marketing industry. AI algorithms can analyze large amounts of data and provide insights into customer behavior, preferences, and interests. This allows marketers to create personalized experiences for their customers by tailoring messaging, product recommendations, and promotions to individual needs. AI can automate many routine marketing tasks, such as email campaigns, social media posting, and ad optimization. This frees up time for marketers to focus on higher-level strategic activities. With predictive analysis, we can now manipulate the past data and make smarter decisions. AI-powered chatbots are becoming increasingly popular in marketing, as they allow companies to provide instant support and personalized recommendations to customers 24/7.

What aspects of a marketing operation can be automated?

There are several aspects of a marketing operation that can be automated using various AI and marketing automation tools. We can run email campaigns using automation tools for lead nurturing and segmentation. Ads can be optimized using the AI. Further, AI algorithms can analyze customer data to identify potential leads and qualify them based on various criteria, such as behavior, demographics, and interests.

What do you think will shape the future of marketing automation?

With the rise of voice and visual search, marketers will need to optimize their content for these new formats. AI-powered tools that can automatically generate voice and visual content will become more valuable in the future.

In the AI world, how have the marketing strategies changed?

While the fundamental principles of marketing will not change, the use of AI definitely helps us achieve faster turn-around time for some of our marketing activities and make our social media and search marketing tools much sharper and efficient.

What aspects of a marketing operation can be automated?

Most of the marketing activities can benefit from AI but that does not mean we can replace it with AI completely. For example: AI automation can help in scheduling and sending emails, personalizing messages and tracking response. Same way scheduling posts, analyzing user engagement, responding to user queries can be handled by AI for Social Media marketing. Content creation, curation, and distribution can be automated. AI can help in keyword analysis for SEO and ML can help in analyzing customer data.

What do you think will shape the future of marketing automation?

AI can help us get better accuracy and personalization of our campaigns, track and respond to customer interactions in multi-channel marketing campaigns better, help us handle customer data in more secure ways.

In the AI world, how have the marketing strategies changed?

AI is already helping automate marketing processes. To start with, it can collect and process data that helps in segmenting the target audience faster and accurately. This becomes the basis of all the marketing campaigns that a marketeer wants to launch.

What aspects of a marketing operation can be automated?

The success for marketing campaigns and strategies is to a certain extent dependent on the automation processes employed. Automation platforms can streamline marketing work flows, allowing businesses to create and launch campaigns faster. From communications, to lead management to data reporting, all operational aspects can be automated.

What do you think will shape the future of marketing automation?

The future of marketing automation is likely to be more focused on delivering an exceptional customer experience by using data to personalize communications, anticipate needs and deliver relevant content. Marketing automation platforms are likely to integrate with other technologies such as CRM, analytics and social media to provide more comprehensive view of the customer and their journey.

In the AI world, how have the marketing strategies changed?

For organizations to thrive in this constantly evolving digital landscape, it is more essential than ever to innovate marketing strategies that cater to the varying needs of their target audience by offering a more personalized experience. As a result, organizations are increasingly shifting their marketing investment to adopt AI tools that create one-touch holistic campaigns to address multiple touchpoints across the customer journey, right from digital ads to websites to offline engagements to purchase to nurture, resulting in long-term retention.

What do you think will shape the future of marketing automation?

The sheer integration of AI and Machine Learning along with content intelligence will reign supreme in 2023. B2B marketers in particular are weaving the threads of data and machine learning for smart content creation and effectively orchestrating the sync between data distribution and accuracy of engagement across multiple touchpoints. Chatbots will become smarter to rage in the upcoming years as businesses witness massive success by integrating chatbots into their messaging platforms.

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