D-Link

Bracing for digital disruption

Sakkeer Hussain, Director of Sales and Marketing at D-Link Middle East and Africa, says cloud adoption has become essential to digital transformation success.

Which are the top cloud trends to watch for this year? Businesses across the globe are accelerating their cloud objectives and transforming into digital-first enterprises, especially as a result of the pandemic. This means we will see an even bigger adoption of cloud technologies during this year.

As remote working and work-from-home/anywhere models become the norm, we can expect to see organisations investing in robust cloud-based solutions for seamless collaboration, effective communication and creative ways for product or service development. We will see companies capitalising on the benefits of hybrid-cloud and multi-cloud models. More and more customers will also look at as-a-service models for flexible cloud consumption considering tighter budgets and the need for quick scalability.

Increasingly, cloud will also allow companies to leverage technologies like AI and ML to enhance productivity and business efficiency. Cloud security will be one of the top concerns for technology leaders. Businesses will seek providers who can equip them with customised solutions that fit their unique requirements to secure their growing businesses in the digital world.

Do you have any offerings for remote works and WFH environments? Nuclias Connect and Nuclias Cloud Remote Network Management Solutions are integral components of our transformative remote work solutions portfolio and are value-added market differentiators.

Nuclias Cloud portfolio allows SMBs and large enterprises across retail, education and hospitality, as well as MSPs, to deploy professional-grade networks from anywhere and anytime, eliminating physical space constraints. Convenience, cost-effectiveness and ease of use make the solutions ideal for onboarding, studying, troubleshooting as well as monitoring and reporting network activity quickly and easily. Nuclias Managed Wireless Networking Solutions offer the capability, hosting flexibility, and value that customers need to carry out their digital transformation efforts with minimal interruptions. The solutions offer centralised remote network management via an intuitive interface, and multi-tenant architecture that makes outsourcing simple for end-users.

For remote working models to succeed, it is important to ensure the right technologies are being utilised, from both employees’ as well as the corporate’s end. Communication is critical when working remotely and this is strengthened by video conferencing and other cloud-based and networking solutions. For all these digital solutions to be effective, the underpinning technology is a strong, stable and seamless Wi-Fi connection along with robust routers.

D-Link’s state-of-the-art Wi-Fi 6 routers - DIR-X1560 EXO AX AX1500 and DIR-X1860 EXO AX AX1800 – are the ideal tools to ensure uninterrupted connections. Powered with Wi-Fi 6 (802.11ax) technology, these routers provide faster speeds, greater capacity and less network congestion.

Can you tell us more about your cloud contact centre solution? Through D-Link’s exclusive partnership with India-based call centre software provider Ameyo, we offer cloud-based omni-channel contact centre solutions for the Middle East market. With this strategic collaboration, D-Link is the exclusive UAE and Oman cloud partner for Ameyo. Our objective is to offer exciting opportunities for our regional partners to leverage the hardware reliability from D-Link and the software services and capabilities from Ameyo under one umbrella. Ameyo’s portfolio features omnichannel contact centre solutions and helpdesk and ticketing Software. As part of their digital transformation journey, regional enterprises can now revamp their traditional contact center infrastructure and save on huge costs with the combined power of Ameyo and D-Link.