BACKING UP YOUR DATA

MOHAMED JAFFREY, REGIONAL MANAGER UAE, EXAGRID, TALKS ABOUT HOW THE COMPANY IS ADDRESSING THE BACKUP CHALLENGES OF ENTERPRISES IN THE REGION.

What is ExaGrid’s value proposition?

ExaGrid is focused on the addressing enterprise customer’s backup challenges. Organizations need solution that help with faster backups and restores and a fixed backup window as data footprint increases on a daily basis.

ExaGrid provides a unique front-end Landing Zone that Backups write direct to disk with no inline deduplication to slow backups down and the restores are fast as disk. It has a scale-out architecture that linearly keeps the backup window fixed-length as data grows.

Along with it has a non-network facing repository tier which keeps deduplicated copy of the data and that threat actors cannot see or access. The system employs a delayed delete policy to ensure data deleted in the Landing Zone is not immediately deleted in the repository.

We provide a tiered approach which is the future trend in backup storage. This provides performance and lower data footprint and security. Data is money and data growth is inevitable. Along with that comes its own challenges in business. From a security point of view, threat actors target data sets which will be like an attack surface for adversaries, so we have the Retention Time Lock feature within our backup storage to provide data recovery in case of a ransomware attack.

How do you address the backup challenges of your customers?

ExaGrid is a leader in the backup storage industry having provided over 10,000 units and having over 100 enterprise customers in UAE alone. We provide a tiered backup storage with a unique diskcache Landing Zone, long-term retention repository, and scale-out architecture to address the enterprise customer backup’s challenges.

How are you innovating your offerings to help customers future-proof their businesses?

ExaGrid’s Tiered Backup Storage is designed for backup. It takes into consideration backup performance, restore performance, fixed-length backup window as data grows, nonnetwork face tier for security, upfront cost, cost over time, and support that understands both the backup application and the backup storage.

What is your net promoter score?

We have achieved a +81 Net Promoter score (NPS). NPS measures the loyalty of customers to a company. NPS scores are measured with a single-question survey and reported with a number from the range -100 to +100. NPS is often held up as the gold standard customer experience metric. The score is a measure of whether current customers would recommend ExaGrid to a friend or colleague.

This score further sets ExaGrid Tiered Backup Storage apart as a leader in its sector, due it is differentiated product architecture, as ExaGrid offers the largest scale-out system in the industry— comprised of 32 EX84 appliances that can take in up to a 2.7PB full backup in a single system, which is 50% larger than any other solution with aggressive deduplication.

How do you plan to grow your presence in this region?

Currently we have local presence all across MEA - UAE, South Africa, KSA, Qatar and key coverage in Morocco, Kuwait, Oman and Bahrain. And we plan to expand footprint in KSA, Levant, Egypt and Africa. From partnership perspective, we already have strong partnerships with key alliances such as Veeam, Commvault and are excited to be joint sponsors with them this Gitex. You can visit our booth at their stand in Hall 7 Booth D-20 (Veeam) and Hall 5 H5-A40 (CLVT).