INTERVIEW
TRANSFORMING SMALL BUSINESSES SAKKEER HUSSAIN, DIRECTOR OF SALES AND MARKETING AT D-LINK MEA, EXPLAINS HOW SMBS CAN BENEFIT FROM DIGITAL TRANSFORMATION.
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hat are the priorities for SMBs in today’s evolving digital business landscape? The evolving digital business environment is compelling SMB customers to increasingly take advantage of the emerging technologies to boost their operations. SMBs are also looking at growing their productivity with remote working cultures, especially in today’s circumstances. The top-most priorities for SMB firms are finding ways to save on time and costs to improve business efficiency. SMBs are realising that automation and smart technologies can play a big role here. They are embracing cloud, automation and Artificial Intelligence tools and solutions. They need to invest in Internet of Things (IoT) and fast and stable Wi-Fi connections to truly leverage the technologies their business depends on. Networking technologies perform a crucial role in enabling SMB companies to stay connected and put their efforts towards growing their revenues and reach. What are the technologies that D-Link specialises in to empower SMBs with their digital transformation goals? Robust, fast and reliable Wi-Fi connections are central to the smooth operation of a SMB company embracing smart solutions. At D-Link, we are market leaders in Wi-Fi, cloud and networking technologies, serving both enterprise and SMBs for decades in the region. We 32
CXO INSIGHT ME
MARCH 2021
understand regional SMBs’ business needs as they get along their digital transformation journeys. From, Mesh routers – cutting-edge technology modernisation for home and SMB Wi-Fi setups to pioneering remote networking solutions, cloud-based offerings, networking solutions and Wi-Fi 6 routers, we have an extensive range of products and services specially curated for this segment. AI, IoT, mesh, Wi-Fi 6 routers and 5G technologies dominate the new launches planned for this year from D-Link. How are SMBs leveraging remote working solutions from D-Link? Can you elaborate on your key offerings? SMBs are searching for cost-effective ways to deploy innovative enterpriselevel digital solutions that will help drive their businesses in the new normal and ensure business continuity. D-Link’s Nuclias Connect and Nuclias Cloud remote network management solutions are our flagship remote working offering for SMBs and enterprises alike. SMB firms across verticals are able to quickly and easily deploy, configure, manage, monitor, troubleshoot, and scale their networks remotely – via web browser or app. The Nuclias portfolio is cost-effective, efficient and features easy and zero touch deployment with hassle-free cloud-based management – all the features SMB companies are looking out for. In addition to the Nuclias solutions, SMBs can also leverage our robust Wi-Fi, wireless and 5G-enabled solutions to support their remote working models.
Can you elaborate on the market response of your flagship offering Nuclias product line? We have observed a huge adoption rate for the Nuclias portfolio since its launch last year. We aim to grow the portfolio with new features and better market segmentations to provide even more value-add for our customers. What are the growth drivers for this segment? How will D-Link power SMBs’ transformation over this year? Without a doubt the rapid digital adoption by the SMB segment is continuing to accelerate the industry’s growth in the region. They are looking for flexibility and innovation to help future proof their business operations. Smart and digital technologies allow them to have these advantages in cost-effective ways. D-Link’s objective continues to be a one-stop-shop for the end-toend digital requirements of the SMB segment in an ever-evolving tech and market landscape. From housing dedicated solutions and products for the SMB sector, we also have specific partner programs, training workshops and relevant service opportunities to empower our channel partners to serve SMB customers and help solve their business challenges. Over the course of the year, the market can expect to see more innovations targeted towards the SMB sector from D-Link.
