CYCSA WELCOMES THE GIRAFFES

CYCSA welcomes the Giraffes aboard You may be wondering what the Cruising Yacht Club of South Australia has to do with a tower of giraffes… Yes, that IS what a group of giraffes is called. We Googled it. Purple Giraffe is an outsourced marketing consultancy who partner with local, national and international businesses to conceive, plan and implement marketing and communications strategies. Here’s your chance to meet the team from Purple Giraffe, learn what they’re doing with the Club and why they’ve chosen to come on board as the Club’s newest Silver Sponsor.

Meet the Giraffes Established in Adelaide in 2014, Purple Giraffe is driven by the undeniable passion of its founder, Lynda Schenk and her unique philosophy to genuinely partner with businesses to provide them with an outsource marketing solution that operates like an in-house marketing resource. Lynda has put her extensive marketing experience to work offering businesses the flexibility, cost-effectiveness and many other benefits that come from outsourcing their marketing needs. Lynda’s refreshing philosophy that underpins Purple Giraffe and its unique client-focus is “When you win, we win.”

Why the name Purple Giraffe? The quirky name of Purple Giraffe was inspired by a favourite soft toy of Lynda’s son, Kurt. The singing, swaying, purple giraffe brought much fun, joy and laughter to their home. Lynda chose it as the company’s name and mascot because of the giraffe’s unique ability to see far and to reach things that seem unreachable, while the colour purple is strong and creative. The Purple Giraffe perfectly embodies the company ethos which is: “we get great pleasure in providing creative, quality work that will help our clients reach afar and their businesses or products grow tall”. And to complete the story, Kurt now works with Purple Giraffe as a Marketing Co-ordinator specialising in Community Engagement.

The Purple Giraffe difference The Purple Giraffe team loves working with clients one-onone to build tangible and realistic marketing strategies, full of action, to achieve business objectives. The team are very hands on and do what it takes to deliver results. Purple Giraffe founder, Lynda Schenk says, “We are an Adelaide-based team, with a diverse range of skills and experience and a genuine passion to deliver results and help businesses grow.” She continues: ”When working with Purple Giraffe, businesses engage with one central contact as their personal Marketing Consultant. However, you can be assured that in the background our whole team are working together on your business to help see it flourish. This means that you benefit from the expertise and specialised skills of our entire team through a coordinated approach.” Purple Giraffe’s motto is, when you win, we win and that is evident in all aspects of working with Purple Giraffe.

Relationship and Results focussed Lynda explains, “Purple Giraffe focus on two key things – relationships and results. We value our partnerships with clients and are clear about who we work with. We choose to work with businesses whose values align with ours, who are committed to growing their business and achieving results. Everything we do is focussed on delivering results for our clients.” Purple Giraffe is proudly South Australian, working with businesses locally and around the world. They value being part of the local community and are proud members of Business SA, Australian Grape and Wine Association and Tourism Industry Council South Australia (TiCSA) among others. They are particularly passionate about partnering with and promoting South Australian businesses.

CYCSA & Purple Giraffe – a winning combination In 2020, the Cruising Yacht Club partnered with Purple Giraffe to support the Club’s marketing and communications activities. Having reviewed the Club’s operations and activities in detail, Purple Giraffe are very clear about the Club’s business objectives. Purple Giraffe have worked with the Club to develop a strategic Marketing Plan for all aspects of the Club and are now working with the team to implement that plan and monitor performance and results. Cruising Yacht Club General Manager, Adam Hays says, “We were looking to expand our capability and increase awareness of the Club and its offerings to support our ambitious growth objectives.” Adam continues, “We identified that Purple Giraffe was a good fit for our needs and allowed us the flexibility and depth of resources to implement our plans and achieve our goals.” He says, “We value working with Purple Giraffe and the contribution that they make to our team and the expertise and support they provide.” Lynda adds, “Purple Giraffe really value our relationship with the Cruising Yacht Club and are very impressed with everything that the Club offers. Our relationship with the Club and the esteem we hold it in is one of the reasons we have come on board as a Silver Sponsor. The future for the Club is very bright and we are excited to be a part of it.”

Find out more Like many smart businesses, you’ve now discovered Purple Giraffe - the experienced, highly professional outsourced marketing consultants who partner with businesses to conceive, plan and implement marketing strategies to help them grow... Why wouldn’t you outsource your marketing? For more information about Purple Giraffe and the services they offer visit www.purplegiraffe.com.au give Lynda a call on 0400 811 002.

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