Pressrelease SRAM Apex White

Page 1

PRESS RELEASE

04 11

ROADNEWS

fresh new look for sram apex Spring is here, beautiful weather and nice roads in front of you: get on your bike and ride!

WiFli Gear Ratio:

The brakes, the upper part of the rear derailleur, front derailleur and the shifters shift paddle take on a sophisticated alpine white finish while the chain and the cassette remain the same. Elegant white graphics appear on the crank arms as a signature for this sparkling and trendy groupset. Features and benefits stay the same as the original SRAM APEX with the innovative WiFLi technology and its 11-32 cassette. Wherever the road takes you, climbing becomes easier and descending faster. Commercial availability – Spring 2011.

Wider > a wider range of gears

Faster > two chainrings shift

much faster and easier than three

Lighter > as much as 10% less

For additional SRAM and product information please contact :: Géraldine Bergeron :: SRAM European Road & Tri PR (c) +49 172 660 73 38 :: (f) +49 972 129 23 15 6424 :: (e) gbergeron@sram.com ::

for every climb and any descent

than the most popular road triple

willyoumaketheleap.com

Following the popular introduction of SRAM’s black Apex in 2010, the leaders in choice continue the trend with all new White Apex. The brilliant alpine white color option is the perfect selection for any rider that’s ready to reach the snowy top of his favorite mountain ride.


Shifter

Rear Derailleur

Crankset

Bottom Bracket

Front Derailleur

Brakeset

Cassette

Chain

DoubleTap® / ZeroLossTM on the front / Reach adjust

Exact Actuation™ / WiFLi technology

PowerGlide™ Chainrings

GXP PF BB30 PF30

WiFLi technology / ZeroLoss™ Trim

Skeletonized Dual Pivot

PowerGlide™ / WiFLi technology

PowerLock®

Speeds

10

10

2

NA

2

NA

10

10

Weight

344g

Short Cage - 200g Mid Cage - 210g

890g (w/ GXP BB) 785g (w/ BB30)

115g (GXP)

89g Braze-On

308g

299g (11-32) 250g (11-23)

277g (PC 1051 / 114 Links)

Material // Finish

Forged Brake Lever / Cast Shift Lever // Alpine White Gloss

Alloy outer cage / Steel inner cage // Alpine White Gloss

Aluminum // Jet Black Gloss with Alpine White Graphics

CNC Alloy Cups (GXP)// Jet Black Gloss

Aluminum / Steel // Alpine White Gloss

Cold Forged / Stainless Steel // Alpine White Gloss

Forged Alloy Spider / Heat-Treated Steel // Chrome Plated

Heat-Treated Steel // Black

Compatibility

SRAM Red, SRAM Force, SRAM Rival , and SRAM Apex Front and Rear Derailleurs

Short - Max Tooth 28T Mid - Max Tooth 32T

GXP / BB30 53/39, 50/34, 46/38

SRAM Red, SRAM Force, SRAM Rival, and SRAM Apex Cranksets

55/42, 54/42, 53/39, 52/38 52/36, 50/36, 50/34, 46/38 Max Tooth 16T

DoubleTap® Controls

11-32, 11-28, 11-26, 11-23, 12-25, 12-26, 12-27, 12-28 11-32

Technology

SRAM_WhiteAPEX_A5_Card.indd 1

SRAM Red, SRAM Force, SRAM Rival, SRAM Apex and industry standard 10 spd systems

4/5/11 11:47 AM


willyoumaketheleap.com SRAM_WhiteAPEX_A5_Card.indd 2

4/5/11 11:47 AM


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